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Luxury brand licensing: Competition and reference group effects
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3dS8MwEA_TgeiD6BSczhHQF4Vu68eaVMZkFIuIMt0mw6fSpQ172OZwG-h_713a7AOGvrVJSMr1kvvI3e8IuXb4ANlIGCICDgaJUTMidyANIXkceR6Ybwrts8-fPqy3Dg_8HBnqXJiMgrMKhlXBF6nDGnc3eqP1Fq9OP8ezCiLNWfeL-ThM_dy6nAa24MX0Yox32gIjIX8Mnde2Q_IWY3XYwvlW0On3lqc2s60UuaDuGabDeAZlurnapvBaaaRZhv66eqvkU3BEDjPFkrZSTjgmuWRSIHs6rr1ADtaQB09I8Lz4BmrSxrAJ5vIkpiM4MCboN2hUh8076it1WoVzUexeViOhKg2EZmEgp-Q9eOj5j0ZWUsEQeCNrsLoQYMAhZrwExavmJVKAgBYms6UlLDeRLos814yjGFpMJp24JhAvR0YJSxzXPiOUCS4TLpgnwXZzB3bkRHUTpuWgWZnclUVyo4kUigxoHOtdjEJtcCBBQ0XQIrlajp2m8BpbR5U0rUPNICGYetxCbFHopkj_Vde2GW7Vv_ljkfC1_dJVT-f_z3dB9rHufBrVVyK7869FcpnWkyiDkt72yxl_wVs38H8BBHvlrw
Production And Operations Management, Volume 32, Issue 10, pp. 3227 - 3245
Journal Article : Full Text Online
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Burning the candle at both ends: how to balance potential profitability and brand (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LS8NAEB6qBfHiG6yPsgcPeohNN2myEam00iKFiopSPYXdTUIP0laNiDd_ujPJrlIRT16zu4EwX-ax880MwIEvFMFIO1oigtFiuI4MVOboTCQyijB8K7p9jsTggV_fiP55BS5tLQzRKq1OLBR1MtV0R97AwACtDZ70zmZPDk2NouyqHaEhzWgFytC0IrEAVVTJESK-2u1dXt185RWoKs7mFdD0fyUuXdHoDYYUWnPiLJAjNGeoflTrGo3NjRnqr8K7_YCCg31cclDK24g5crbt8vh_37oGK8Z3ZZ0SbOtQSScbsGSp85vw0X0trlkYOpVMF-0bmMyZQjAwYt6esPH0jeVTpohPqVM2m-ZEVsJ3FqPD87Jn-DvDo-x03MZAfpKcNsZtZrpJIIbY2zid0OIjargJXXSwYtsL7duCu37v9vzCMRMeHO0FXu4ErpIIEk_JUGToySS-TloJtSfVQcgzX_JU85RCnsSVPAm1r3jYUjRcmCt0rrxtYKEWWSp0GGUYSgbKk75sNbUOBTp6TRFkNTiycoxnZQePuIh8XBGjzGO3GZPMidwX1ODQCPq3rXPwqMGelV1sfvuX-FtwO38v78Iyza2nokbu7cFi_vya7pfzKOqwEI4e6lDt3A8Go7pBMD4d8uEnLAL8vw
European Journal Of Marketing, Volume 57, Issue 9, pp. 2407 - 2431
Journal Article : Full Text Online
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Moral credentials versus moral credits: Two paths to consumers’ licensing of (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8NAEF6KB_XiowrWF3vwmiZNNpuNlIJWgwgelIp4CrubrLbUtJoUr_4N_56_xJ1sUimIgt6ySQaSzDCPzTffIHREmAAzkpbk2oJ1xHAsToWypGIJD0NdvpVsn3fs8t69vmFRv4H6dS8MwCor3298eumtqzN29TXt6XBoAyyJudp-XMAZMB8azXU2AZYdnZ3OvTH83zcwRug2oN5XF489ao_ETAciYO123ZLrFMYAfRefDIFUGXOidZTVT1sCrtsGcGK2HhaQ2DWl4z9fbAOtVdkpPjH3baJGmjXRcg2Ob6KVuo8530LPV9Dcj4FxFBBH2owxQDxmOX6aXxgW-TEevE4wDD7OcTHBsmr5zD_e3nH3sTfWjiqD_Yqu_djDEwXndAGfJeW6gEj6YKC6Wb6NbqPzQf_CqgY4WNL1wsIKFEk8GfiUCO1TqeiEKRHCJ1LpRDJQjpNIovQRYVA3qoClTPHQSTnlIfMI9XYQDiRTKZNBqHSlSIXHCfc7UgZM53EdRlULkVpfsaxozWG6xjiu8WujuFJzDGqOHS_Wam6h9lxsang9fhNgtTHEC3qMdez5WXT376J7aBVWBh-8j5aKl1l6YOZWHJZ2_gmGzwnL
Journal Of Business Research, Volume 146, pp. 13 - 31
Journal Article : Full Text Online
Books & MediaSee all books & media results »
Books, music, movies and more
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Brand Licensing for Dummies.
https://find.library.duke.edu/catalog/DUKE99119769913508501
Book : View Online
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Secrets of success in brand licensing
https://find.library.duke.edu/catalog/DUKE99119514198508501
Book : View Online
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Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing
https://find.library.duke.edu/catalog/DUKE006532545
Book
Check Holdings for this item's availability Ford Library, HF5415.15 .S36 2015 c.1
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Library Communication Resources | Duke University Libraries
https://library.duke.edu/about/communication_resources
These guidelines will also allow us to take advantage of bulk pricing, maintain quality control and brand consistency, and ensure (...)
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Hartman Center Digitized Collections | Duke University Libraries
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For other uses of these materials--such as in commercial products, or for broadcast or publication--permission and licensing must be (...)
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Is the CCC having an "Instagram" moment? - Scholarly Communications @ Duke
https://blogs.library.duke.edu/scholcomm/2012/12/20/is-the-ccc-having-an-instagram-moment/
As I say, we are still deciding what these licensing terms, whether they are brand new or of long-standing, mean for our (...)
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Detailed inventories of archival collections
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N92-0031: Overview of corporate brand licensing, 1992
https://archives.lib.duke.edu/catalog/jwtsource_aspace_501200e23c2482556d85ea1157442b76
In: J. Walter Thompson Company. J. Walter Source records, 1969-1997 » New York Office Holdings, 1969-1996 -
Standard Brands--Edgar Bergen License Agreements, 1937-1938
https://archives.lib.duke.edu/catalog/jwt16mmcontracts_aspace_dabc529b4d263a9b32399f797144a0b6
In: J. Walter Thompson Company. Legal Department microfilmed entertainment contracts, 1924-1957 » Radio Contracts, 1927-1948, undated -
Distillers Company Limited--Brand Choice of Whisky in On-Licenses, 1966
https://archives.lib.duke.edu/catalog/jwtlondonnewbusiness_aspace_589d95262ec8a9c29959fa7991b4a09e
In: J. Walter Thompson Company. London Office. New business records, 1946-1998 and undated » Prospect Files, 1946-1998, undated
Archival MaterialsSee all archival materials results »
Manuscripts and archival materials
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Hibbard, Spencer, Bartlett & Co. True Value sales materials, 1941-1942.
https://find.library.duke.edu/catalog/DUKE99119636856908501
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1
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