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    1. Brand equity, brand loyalty and consumer satisfaction

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LSwMxEB6KCHrxDdYXe_Bo3Pc2C6VgVxfx5gvxtGSTDa2UUm176L93ZpMt7UVBIYdsmITdTJjXfjMBuBRadLhKYyZSP2SRiHwmdCmYxp7ohBSHpID-G394Dx6feJ61IGtyYQhWaWW_kem1tLYjrt1NdzIcus91bTR0sKjoGWoqcoFwbTrZ-W1_KY3pN4Op7-0xom7S52qMl6iLFNtCntTiNfW0ST7pcLqip1Z0T74L4-ata-D1tQGemBDEGiK7Ke34zw_cgx1rpTo3hm4fWtX4ALbshemDxSFk3UGvj2pOOdXnHA35rjvoXTk4WNIgPTkjCkzMFg4RSZvo6UxXkimO4DW_e8numb2Pgckw8WcMPWmF9oPkfiS1CrUOOOESUfcpRa5WnPBURiWKDSU8GaUV12hvlAl2KuXJKjwGJ9A6ErFGwwIpRIj-msZDkXKhk1j7ZdCGsNn_Qtoq5XRZxqho4GgfheFaQVwrPGpxG9hy1sRU6fiF_tiwdkmdJDwhhBBvQ6dhdrHGpwJ1zI-Lnvx55ilsm1A1oYDPYGP2Na_Oze0UF_Vp_gYXR_vR

      by Nam, Janghyeon; Whyatt, Georgina and Ekinci, Yuksel

      Annals Of Tourism Research, Volume 38, Issue 3, pp. 1009 - 1030

      Journal Article : Full Text Online

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    2. The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1Zb9QwELYoRYgXjgJqWljlgSdo6OZ0jKpK3e2uoOrdRVWfLB8xW3otm10h_j0zTpw2SC0PnkSxoxwzHn-2P48J-SCMoLlmaSBYGAeJSMJAGCkCA2eCxjgOiQP6p_nOWXR0nA_7NYmmrGmVlhdoZ_EBIMnLYh0aHbCVxMb0BIBhbbd362_bEbwTN3dZLZADRBDYCQBoBwPWan2eYJfzvHRMxBbGXJwWk0K1p0ejutUZviCH7n0t5fpzRTmpBh9aXGwX1PG_n_aSPK8RqL9Vmcwr8qi4XiJPHQF-iSzsit-vyQ-wH397alkb_o3xLT_H3xhv9qBx0_7g1xzg-8b6ePPLP1l4zf92BW5qrc45ubOAYs3Hu6vrI1zu8YZ8Hw5G_a9BvSlDoNKczQKVaR3rLFIx-EqAm1QymWnonydKpRpXhWhqtJGhVMwolhkJBSWgJh1SQ0UaLxM_MiYRqQF00VWJiKHTZsAyWC5MlppQRh7pOi1xVYcqxx0zLvltkGVULAfFclQsZx752NwyqeJ0PFR4uVJ9UxRjNWMkvNwjb62OmhynII-sOuvgdTUvechy6MNGLPSI3-RC_cRJF3Fd3MxLTm0MNQBeDxVBmEkpPKNvza55-IWY_JTzsgC3w2PBYhB_ICGDAQ7neAppAglcNQdvysezK498ckZ7503v-xcr933wKnnmmBLd8B15PJvOi_fVlhkdskBHRyhPzzpksTfYPzzu2EoJcq-7ZeUIZbiNMtq1cs_KAyux_Mn-AOXBzl9K9jKf

      by Chen, Yu-Shan

      Journal Of Business Ethics, Volume 93, Issue 2, pp. 307 - 319

      Journal Article : Full Text Online

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    3. The influence of historical nostalgia on a heritage destination's brand authenticity, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLY2eAAeEDeJwUBGgu1hy1bbSZNI0xCUFgQVN7ViPEXOxTRoamBNkPgR_GfOie3UgQmBeIlSx40i-7N9rt8h5KFUMozyOPBkzITnS595UqXSU3AnQ4F2SDTof4hefuTv3keT0cbmFZsL08Yyo36-MkvlnCwHzFfF-MbvtsLU49I41tG-NGDP5q_GCei-s51vMLPOb5h0uwJ3HonJ_-IF2gAxmH_7D5jpXgoNcA_IgStgB65_jZ7S1i9pBco1nciyAony9FMp0dEg9zCBsMbInxwJO7RxsfUCgB6ORLAYQr_E2G1dfsC01rXMFq1l0oSP6vbia1PWPU-z_hLXbOmQXdSaA3HPUBZ1pu2RyTk5KWW1aKSztenkHtjTmg7RJhbJoHbtJ5uW-hVNKkvXOMKZyRLsb8FvYRyq1uu16keXolfQ40LzRR0U5gQA7ZzFupqJPSJ0SrRZCu5-z1g4dGQHxnTt09_OJc1z-7k-O-C-KVvTo_5-_SaZzKfTZDY-mW2SixzlNpTtn847sQI2ztZ6YL_ZMikP-KF9b1-2ckQLYeSl2TVy1Sg69InG1nWyUSxvkEvPC0ORfpP8gJmlHcZopegaY7TDGK2WVFKLMepgbHdFjxbHLWyODhfH1AXa_i-POrTtU2jrHlINN-xzi8wn49nohWeKg3gZaMG1l7MsYzz1ZRDzIgxZLpCHSqg4QFLHmKVSgBAQFCIsonwg_Sz2eRamwyjL8yAPYnGbUK4U_F-BlDvIfCl4FCrYoeJIqmGgWMq3yK4dzyQzlPlYueU00WTfPIGRT3Dkt8iDrucXTRNzTp9tOyWJWSmrhAcx6BBD0Nvu_PnxXXJ5DfBtcqE-a4p7uoLJ_RYoPwHQKr9v

      by Chen, Xiaohua; Lee, Timothy J.; Li, Xiubai and You, Eun Sue

      The International Journal Of Tourism Research, Volume 23, Issue 6, pp. 1176 - 1190

      Journal Article : Full Text Online

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    1. Brand equity : defining, measuring and managing brand equity

      https://find.library.duke.edu/catalog/DUKE99119514832408501

      guest editors, Ravi Pappu and George Christodoulides.

      Book : View Online

      cover thumbnail

    2. Managing brand equity

      https://find.library.duke.edu/catalog/DUKE003090659

      a Lauderdale production for BBC for Business ; producer, Brian Edwards.

      Video

      This item is currently Available Ford Library, #2047 c.1

    3. Exploring brand equity : an insightful collection of noteworthy articles and papers on (...)

      https://find.library.duke.edu/catalog/DUKE004346651

      compiled by: Arthur Christiani ... [et al.]

      Book

      This item is currently Available Rubenstein Library, HD69.B7 E96 1995 

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    1. On Brand: Duke Faculty Publishes Open Access Book on Modern History of Japanese Advertising - Duke U

      https://blogs.library.duke.edu/blog/2025/03/25/on-brand-duke-faculty-publishes-open-access-book-on-modern-history-of-japanese-advertising/

      On Brand: Duke Faculty Publishes Open Access Book on Modern History of Japanese Advertising - Duke University Libraries (...)

    2. Front and Center - Winter 2013, Vol 19, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v19_n2.pdf

      In comments given by Center staff, Achenbaum’s papers were lauded for their unique insight into building brand equity, (...)

    3. Strategic Plan | Duke University Libraries

      https://library.duke.edu/about/strategic-plan

      We will refine and strengthen our library brand identity to make our services and resources more discoverable and user-friendly.

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    1. Brand equity, 1998

      https://archives.lib.duke.edu/catalog/berensonbob_aspace_4dfec59e71fd73f5ab72b5a1a6fc94db

      In: Bob Berenson Papers, 1950-2004 and undated, 1950-2004 and undated » Office Files, 1988-2004 and undated

    2. Brand equity, 1995

      https://archives.lib.duke.edu/catalog/jwtlondoninfocentre_aspace_84713041120a777a60e6fc066c201b1d

      In: J. Walter Thompson Company. London Office. Information Centre records, 1940s-2002 » Printed Materials, 1940s-2001 » General Topics, 1960-2001

    3. Brand equity, 1995

      https://archives.lib.duke.edu/catalog/foustcarlton_aspace_ref69_e1y

      In: Carlton Foust papers, 1959-2003 and undated » Account Files, 1970-1997 and undated » J. Walter Thompson Company (JWT) » Kellogg Company

    See results from 23 Collection Guides

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    Manuscripts and archival materials

    1. Strategic brand management

      https://find.library.duke.edu/catalog/UNCb9530859

      Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

      Archival and manuscript material

      This item is currently Available Triangle Research Libraries, HD69.B7 E447 2018 

      cover thumbnail

    2. Commemorating 50 Years of Black Students at Duke Records, 2012-2013.

      https://find.library.duke.edu/catalog/DUKE007826870

      Archival and manuscript material : View Online

      Check Holdings for this item's availability University Archives

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