brand licensing | Website Search Results | Duke University Libraries

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These guidelines will also allow us to take advantage of bulk pricing, maintain quality control and brand consistency, and ensure (...)

https://library.duke.edu/rubenstein/hartman/digitized

For other uses of these materials--such as in commercial products, or for broadcast or publication--permission and licensing must be (...)

https://blogs.library.duke.edu/scholcomm/2012/12/20/is-the-ccc-having-an-instagram-moment/

As I say, we are still deciding what these licensing terms, whether they are brand new or of long-standing, mean for our (...)

https://blogs.library.duke.edu/scholcomm/2014/03/18/more-than-meets-the-eye/

As I said, this is a business dispute, and the key asset at issue is the brand of the journal, its “goodwill” as it is called in (...)

Cost control is a factor in the decision process, and it is accepted practice that resources are not renewed on brand recognition or (...)

https://guides.library.duke.edu/c.php?g=494860&p=3410654

These images are still used in Campbell's Soup advertising with few modifications to the present day. 1904 - Phonograph rolls, a new use of one (...)

https://blogs.library.duke.edu/scholcomm/2015/01/29/trust/

In the digital age, when we can actually learn so much more relevant information about the uses made of an individual scholarly article, it may (...)

https://blogs.library.duke.edu/scholcomm/2008/12/05/what-is-value-in-publishing-2/

As far as I’m concerned traditional journals do provide something that most open access and/or repository systems don’t which is a hierarchy of (...)

https://blogs.library.duke.edu/scholcomm/2011/05/17/who-pays-for-copyright-enforcement/

Efforts like these are in line with more sweeping proposals, like the Anti-Counterfeiting Trade Agreement (ACTA), an international agreement (...)

Click on any of these book links to place holds or check availability: Branded entertainment : product placement & brand strategy in (...)

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