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A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwvV1ZS8QwEB48QHzxBlfXJQ-CINRtk-0RWVbWZYsI4o34VNo0ZQV1PVrQv-KvNZM2risqPvmaJtN2cswkmfk-gM1UZjZPM9uSPMaUHM6sgHvckokQMlX2hWkWhavg8JqengVhbwKGJhem0uDzDoZVqS_SizXObjyNblaXjE2dwolES8xBfCy3tVfkd1F53G1YNbAE76eLO7zaFhgQ-WqZ9LZJmEZmJtytnYe90dJNA9_Ai6P86hr021eOG7KRd_opIEzbqHAe3szf6QDtnTJApTyqGIvcNhCQ_6iIBZirPF_SLYfqIkzI-yWYMYH3y1B0yZHMY8vApJBhRtqDzr4ypinpv-hI--F9uznokPNC0zzuEjXISYm_rKufYGZb_tFK1-0_FmqjQVCIKh-XE97kK3AZ9i96B1ZFCmEJ5vHcEkHCmJ-phcSjytcOhOTIe5QoNzChbuqzWHrS9oRwfEdiom0a0zjzk0wtbW7qxWwViG-7Nk3dViwlx5R6nsRJIGjiZlxJZn4NbNO1kaig0pGx4zZyDDr6V73XYPujyUOJE_Jb5boZL5Hp54jizpEhbnwNtrDTR49-FLT255rrMEuVmsosyjpM5U-F3CgJMBow3Q2Pji8bei68A-WIF_4
Journal Of Marketing, Volume 87, Issue 6, pp. 906 - 927
Journal Article : Full Text Online
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The impact of perceived brand globalness, brand origin image, and brand (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwlV1LSwMxEA5WQbz4Bqu15OBJXU037SaBUlBpEaH1jfS0bF5UkCrW3v0PXv11_hInya61oIKXwGaS7G4ySWaSb2YQ2tHGEqEtiYzInEmOoBEXiYiMVMpo2F-oj6Jwx8_68eUV75zkdtyjAu1eXEn6lXpi7AbCs4NJ0sj5gItYCc013L0QMPF1rz0xhqTBZxTxsEpCi6vMn5qY3owmEub3S9E432s6SyGgqv9KB7Q-CECTcOQwhcAuXDn-84eW0WIuheKjwDYraMYMV9F8AYJfQ-_APTgYUOJHi58c-gWWRY2bgxao10PdPBy0cHAm4mrsTxNCtC1oABarfQy5P5E_Xt8g1x_CuxM7T7H38L7hV2k8TR2NfXTHdXTbad-cnEZ5HIdI0Tp7iWpZTRtel4zbWpJxozIuLVOCk8TCgqASSTQI-aC7SUa4FTIhvB5bnUlFNSjKdANhRhok1o16ZoxwVvBCZpKrWDasYJZQVkakGMlU5d7NXZCNh3Til9l1dwrdnbruTqHK7leVp-Da46_ClYI90nyWj0BtglIkBgm7jPaKMf5G_q2xzX-V3kILsWcSB2yroNmX57HZDrErqqjE7vpVNHfc7l1cwVOXHLk07lb9pHDp-dkn4vwEoA
Journal Of The Academy Of Marketing Science, Volume 41, Issue 5, pp. 567 - 585
Journal Article : Full Text Online
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Brand extension failure and parent brand penalty: The role of implicit theories
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1bS8MwFA7DB9mLlyl4J4gPe-mWNW3T6BhocchevKDIHqQ0TcImMofWh_17c5K2OlAQ3wo5bcn1nJ5-5_sQOpFKEy418RTPoCSHUy_mEfeUyHMljX-hVkXhMR6N_du7eJg00FlVC-P4IeqEG-wMe17DBs_Ee_eLNPQ5ny86PRoA0yewNkFwdJ18Ywq3QmkgY-uxgMQVqxDxu_WdS76ojk1p6VyG6w4EYhXIAFndccgSl2NYglxX3I3_7MEGWivDT3zu1ssmaqhZC61W6PcWatYH4mILPfUngwvjyyS2qXLIq_W7kwHW2RTA7BhaAMA-K7CxFGBp2-fKvKNYnGKzBjHAF_GrxlMLXZ8W2JZOmu_zbfQwvLxPrrxSjsHLTYxH4X-x4L2AxSrnCgrkJJFMCcG08fORMhufCCYZKK3LMCbCxDaR7BlbISIdCUl3EGYkJL4Mg0wpDsXsXGQizn0Ram4eQ9kualczkuYlSTloZbykjl7ZT2HQUhi0XXRcm84dM8dPRm07A79bpKPkZgwXe3833UdN3_TZZWIO0Erx9qEOnZrEkV2Fn4OU4gE
Journal Of Consumer Psychology, Volume 34, Issue 1, pp. 49 - 65
Journal Article : Full Text Online
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Essential brand book : over 100 techniques to increase brand value, second edition
https://find.library.duke.edu/catalog/DUKE99119548188008501
Book : View Online
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Brand Revolution : Rethinking Brand Identity
https://find.library.duke.edu/catalog/DUKE99119529722008501
Book : View Online
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Managing brand equity
https://find.library.duke.edu/catalog/DUKE003090659
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This item is currently Available Ford Library, #2047 c.1
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Front and Center - Winter 2013, Vol 19, No 2
https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v19_n2.pdf
In comments given by Center staff, Achenbaum’s papers were lauded for their unique insight into building brand equity, strategic (...)
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Web Accessibility at Duke Libraries and Beyond - a Quick Start Guide - Bitstreams: The Digital Colle
https://blogs.library.duke.edu/bitstreams/2023/03/20/web-accessibility-at-duke-libraries-and-beyond-a-quick-start-guide/
The Deque Systems aXe Chrome Extension (also available for Firefox ) adds additional tools for accessibility testing with a slick (...)
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Who pays for copyright enforcement? - Scholarly Communications @ Duke
https://blogs.library.duke.edu/scholcomm/2011/05/17/who-pays-for-copyright-enforcement/
While universities should obviously bear the risks and benefits of their own faculty members, we should be careful to monitor the (...)
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Detailed inventories of archival collections
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Brand extension, 1997
https://archives.lib.duke.edu/catalog/warwickbakeroneill_aspace_ref486_1ef
In: Warwick Baker O'Neill records, 1931-2001 and undated » Account Files, 1973-2001 and undated » Fruit of the Loom -
Brand equity extension, 1990
https://archives.lib.duke.edu/catalog/achenbaumalvin_aspace_ref1294_n4x
In: Alvin A. Achenbaum papers, 1948-2011 and undated » Backer Spielvogel Bates, 1971-1995 and undated » Account Files » Campbell Soup -
Articles on brand equity/brand extension, 1978-1991
https://archives.lib.duke.edu/catalog/achenbaumalvin_aspace_ref151_oer
In: Alvin A. Achenbaum papers, 1948-2011 and undated » General Files, 1949-2011 and undated » Printed Materials
Archival MaterialsSee all archival materials results »
Manuscripts and archival materials
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"Guaranteed profits" 1940 : typescript and printed text.
https://find.library.duke.edu/catalog/DUKE010763382
Archival and manuscript material, Book
Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1
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J. Walter Thompson Company. Domestic advertisements, part 1, 1875-2001 and n.d. bulk 1920s-1990s.
https://find.library.duke.edu/catalog/DUKE003467403
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library
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Gene Federico papers, 1918-2003 and undated, bulk 1951-1991.
https://find.library.duke.edu/catalog/DUKE003501720
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library
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