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    1. Editorial: Industry and individuals: branding, labelling, and marketing of food (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3Pi9QwFA67nryIq6LVdYmweJDtNE3SNlmWBZ3dQQRFRRFPoU0TpzDTDjszB_9730vbYUY8eekhP9qQL2nel7z3hZBznlYyTas85rUTsSwdj7V3FTyqmktYonkQq_6hPvzkX76q2fSI5GMsTHDat1UzaRfLSdvMg2_lammT0U8s-fxxisGSYLbz5JgcA4PZ4-hhZ0VwvNu6P8IEBqYT327RbZJnkxTlrdCncG8RClr9_zIw__aT3Ft4Zg_Jg8FipG_7lp2QI9c-ItFN4zb0NR1kPRf006iq_5j427pB6Y9ycUmHmzl-07Kt6dX8utnFX62vkvn1JaYBXw6hLZhwQWFUuKDTfRHqLMeoaNp56ruupqteI3b9hHyf3X6bvo-H6xRiK6TaxLoq6tQy5nSdaVYKIBLCe2ULIAlcK6Y0L4sC89M6t0w46OPMZ85K-J_ngotnhHovPJAqK0qhJZSCOjCFHa-lBXSZjsibsWPNqpfLMEAzEAWDKBhEwQwoROQddv2uICpdh4Tu7pcZ8DbOpoVFYTLgrdAQXvJK5TZznDmmvICXvBqBMzAz8LijbF23XRuRgnWVyYLLiDztgdx9Cs0yaAOLiDqA-KAthzkwGIP69jj4nv9_1RfkPvYD7uRwdUrube627mV_G8VZ2BQ4CyP6DxEB_BQ

      by Gârdan, Daniel Adrian; Gârdan, Iuliana Petronela; Bryła, Paweł and Dumitru, Ionel

      Frontiers In Nutrition (Lausanne), Volume 12, p. 1555875

      Journal Article : Full Text Online

    2. How journalists engage in branding on Twitter: individual, organizational, and (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8QwEA6iFz34Bt_kIJ7s2jzapiKCissiIigr6qmkebgLy67aFfHfO2nSZfcgHrwUmnSGNp1MMuGbbxA6pKTkhJRpRLVhEZeGRrk1JVxKTTks0bQmq34SNy_0_kG0rwKasAqwShdDW08UUftqN7llWTWIuBPCUpii4tkBs7IWYYQnzHlhF9qARXfbt1O-uE6YdhKRE2lyeH7TMrM6zXCXzvpqGhag9goaNK9eo69bHn3izyFmYNkNv-O_vnIVLYeNKr7wlrWG5sxwHS1N0Reuo51Jtgs-wj7PF3vake8N9N4ZfeFgqdBWYTN8Bd-F-0N81juHGL1Opzk76Z3j0RB3v_ourejU9fUnOWKu9xiPptJF5eAYgyRo8RiHugkPHPKp2kSP7evuVScK9R0iBYHxOMoSnplYUZVbLgU3MbFKS2KTxJZWigzsRek8ltQoHVNpmc2EFhb2KNqm2uRsC2ELrRDlKSZZznWqRA4uODVUc9Baxvk24s0PLVRgPXfFNwYFCeSozTgXbpyLMM7bqDURe_O0H38J5NPWUozr8xbri6MU7A_Zvca0ivBfKnggSQUjEJ7u_EP1LlqEW0_gy_bQ_Pjj0-z7uhcHaOGy07m7OKhnzA8bMBPe

      by Holton, Avery; Molyneux, Logan and Lewis, Seth C.

      Information, Communication & Society, Volume 21, Issue 10, pp. 1386 - 1401

      Journal Article : Full Text Online

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    3. Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1Lb9QwELZYJBAX3ohty-ID0FPY2M7LqKoUVl0olwKiQpwi27FbpJJUdff_M36tiETVi6VVvjjJzmQ8dj5_g9AbSmRBiKwy2muWFULTjBstoZE9LWCIpl6s-mfz5Rf99r1ZryKJxkZapecF-q_4kCDJC730J5VNNUOzhpRBl34bbsHjqlSXFUY3HpUZYSaw_DNYp1JI3NqJq6P2z8gT4--9IE9qExtxGpFZHGbWj9DXdIOeY_0-cEzCasOEfJ1UHG99lsfoYUw5cRt85Am6o4en6H5ivD9D4uD88ONV2N5ysDw_xK6I5-VvtRk3Fn8ax95-wO2Ak3wJHg2GrBEH3WP_M-zxxcep4AmGzvDKZ-SeEfYcna6Pfqw-Z7HyQqaqkl1nfS5qURIDqbfgWnPVUJPXdS2qRqiCFoJIYnIueyWIqXgtWV8pmcvSwIy3NIK9RNgYZuCvV0wwXsDhhkNwrDTtCwWOkPM5ypI5OhX1yF1ZjIvOzUvAfJ0zX-fM1znzzdH-Fn8ZlDhuRL511u1iGU9orFvosGdiY23XFhDWXJabz9Frj3MyGIPj2QTABLEfEWaEe1Mi7lkYB-1ksybIdxPkWRAN_x9wbwKEt1lN-4kueetDvvC-tYUlx4ILJBfuYjyyHYWcBCb_rKx3bjpvFz2AzsvAn9tDd6-vNvpVKJGxQLPj9sS1R61rT9YL_w4u3OLY6V8rYytg

      by Amaldoss, Wilfred and Jain, Sanjay

      Management Science, Volume 61, Issue 9, pp. 2064 - 2079

      Journal Article : Full Text Online

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    1. Branding and advertising

      https://find.library.duke.edu/catalog/DUKE99119513869708501

      edited by Flemming Hansen & Lars Bech Christensen.

      Book : View Online

      cover thumbnail

    2. Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands

      https://find.library.duke.edu/catalog/DUKE99119661945008501

      by Fridrik Larsen.

      Book : View Online

      cover thumbnail

    3. Branding Humanity : Competing Narratives of Rights, Violence, and Global Citizenship

      https://find.library.duke.edu/catalog/DUKE99119549781008501

      Amal Hassan Fadlalla.

      Book : View Online

      cover thumbnail

    See all 953 Books & Media results

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    1. Library Council Minutes - 5/14/2014

      https://library.duke.edu/sites/default/files/dul/library-council-minutes/2014/minutes-5-14-14.pdf

      We held a workshop in April with a branding consultant, to look at the concepts of Research Commons.

    2. Front and Center - Winter 2003, Vol 9, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v09_n1.pdf

      TI1e Center also must continue to review its own branding to reach its target audiences effectively through progran1ming and communication.

    3. Front and Center - Winter 2014, Vol 20, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

      The Golden Papers contain personal papers (including some of his personal wartime correspondence), professional publications, graphic designs, (...)

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    1. J. Walter Thompson Company. Thompson Way/Thompson Total Branding records, approximately (...)

      https://archives.lib.duke.edu/catalog/jwtthompsonway

      Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is (...)

    2. Brand, Joe, 1944-1945

      https://archives.lib.duke.edu/catalog/uasportsinfonegs_aspace_ref8391_tr6

      In: Sports Information Office: Photographic Negatives collection, circa 1924-1992, 1995, undated » Basketball Negatives, circa 1926-1991, undated » Individual Athletes/Coaches/Staff

    3. Famous Footballers, 1922

      https://archives.lib.duke.edu/catalog/mitchelltobacco_aspace_9e4da0d66eb3a951dd0cd0137f7f4aac

      Brand/Cigarette: Magnet Library

      In: Terence Mitchell collection of tobacco-related ephemera, 1880-1990 » Trading Cards, 1880-1986 » 34: Sports and Athletes

    See results from 29 Collection Guides

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    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Thompson Way/Thompson Total Branding records, 1975-2000 and undated.

      https://find.library.duke.edu/catalog/DUKE003874859

      Archival and manuscript material

      This item is currently Available Rubenstein Library

    2. Alfred and Elizabeth Brand Collection of Civil War and Lee Family Papers, 1757-1925 (bulk 1838-1868)

      https://find.library.duke.edu/catalog/DUKE003054462

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    3. Coca-Cola Company Motorsports Promotion Resource Kit, 1977.

      https://find.library.duke.edu/catalog/DUKE005207652

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Library Service Center Fully Processed: Box 1, c.1

    See all 5 Archival Materials results

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