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    1. Young consumers’ insights on brand equity

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dbtMwFLbKJiFuEH8SGwPlAnYzRbOdOo6laQi2VlDEBKUT4iqyY0etxDq2tkhwxWvwALwYT8I5jpOmGyAmbqI2Ta2m54vP73cOIY8ZfCBdoWNueRp3nZCxsayMS6mpSWxpnEG-8_ts8IG_HWb9g07nR82F8bXM6J_PwqPyG5YD8lWxvvFLPWHq6SQk1jG-RNnh8ateDr7vaPszSLb1HoReP4HbT5L-_-IFzgFikH97Bcw0i8IJeA3IgSNgB47_hB6_CWBJuudnzuqSCIW16-jO-yQDONpTu-POFpP5SnJ4NcrY6k1x7utVPdosNuwNs7ZCCW27Buednp1MKsN2sDhB-DTIOB2Dibyopm0fAYC_hoh2CF0w4Wu31IUYJBViZTuuujYF2CXtvVWmLTXNqxF6lzWAZzW8HAwPX3vmObiAMRoiS31X5_gvqMGmONG7RTTL_Ro55TmukeMa18g6R4tqjaw_7x29GS5VvvITN5v7qdlZNNu9_EtaFlDLlBndIjeDDxI9q8R-m3Tc9A65XlMg7hLupR810v_57XtUyz06nUZ7430v-r3d8X5Uif8eOe73Rgcv4jBbIy54V85jXTClhZQ6dS5xplQlWppWCKnAgKPUOpamhdBGOVcwbRL0LbkxBoweaaxM7pNIC5VZ8KcL1zXdzLqMap1h4jtlZcpVukFYfaN5ETrO4-CTj_mf_-INstN851PVb-UvV29e6eoH5MYShVtkbX6-cA-rISCPgkR_Aem7d7E

      by Sasmita, Jumiati and Mohd Suki, Norazah

      International Journal Of Retail & Distribution Management, Volume 43, Issue 3, pp. 276 - 292

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    2. Responsible brands vs active brands? An examination of brand personality (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LSyQxEC58gOxlfS3s7OqQg4cVzE4_0ukMiKLi4AojOuwinpp0J8HDMI6MuOsP2v9pVboz0iKevCYVujv5ut6VAtiJcSK3leaJSSQXNst5aWLHXa6jMjWutCXVO1-r85vkaqQGJwtwEWphKK0y8ETPqM1dRT7yHl3rjrpGrrLD6T2nrlEUXQ0tNHTTWoEiNFlfLcIyhccoxW-YDOecOU99wzI0O1IusigNYctI9Ya_LilGgOIQDexIipaYelWr2_DrpBFCg1V4Cq_vM7B_1hkotS-ilZod7nj8uC9dg8-N5sqOaqitw4KdbMBKSJzfhP-jkG47tmz_9gDN8ImZ7fduD9jjjGnPV9vjh-xowuw_Tdk4hA925-YEft30xVJgOB3mmP5LJWz4VKLaa6_xRSR7jMha42Pykzw8fYE_g9PfJ2e8aQLBq1QkD9wZh_ITtSghKlQlImljU1khY92XTkuy4FGi5jbT2qL2o_GUXS7KEjUPXbpKpV-Badwog4YfriuFMlZFWiuK0MrYyaQvO9ALh11UzdXo1KFjXHgTKVIFwqOIREHwKAgeHdidr5jW14K8Q_ujwc9bpC3UdWArQKJoeMmseMHDt_env8OnhJQO7yDagiXccLtdN7nowmJ-fdOF5ePTi8tR1_8WzxX5FtY

      by Japutra, Arnold; Nguyen, Bang; Molinillo, Sebastian and Chen, Cheng-Hao Steve

      Marketing Intelligence & Planning, Volume 35, Issue 2, pp. 166 - 179

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    3. The impact of brand penetration and awareness on luxury brand (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3bbhMxELUikIAXBAWJS6ksBH2JTHe9NwdVRSHpKpAKcUmhPK28WbtpVbVRkhb6PXwkr8z4skkgSEW8rJLx5mLNWXvGnnNMyLMQGjI1lIxXPGWxSjJWVqFmOpNBGVW6VCXynb-It1_5h48i7zQaPz0XxtQyY34-dY_KCpYD8lWxvvHSnzD16shtrOP6UhB29_u7BeS-g80L8OzCe3C6fwI3n0f5_-IFbIAY5N_-A2bqLwUDvAbkwBWwA9cro2dOoISMGuUEYFh0IrtW4vUbEslwpATDyfl38I67s1LTo4kVAL9sWjq1mY2b5mSKCUo-zaVQTI0jstwNecEbJB6q1xz7rYC_xNClL9t3mkX12nZfjpHIOLEFPPKUYQmvb_wMk-Jsplh-cma4jiaShvDA1QG7NZBQ-LJpvzDnoojf1kl5y42dbqAX0cJIbTVl3JxvtW__mE3swsbxi2PoDfQDCwEzo4prudrL6t299qfifTcv9t686y-31jLevfZeMQIsBEhshNj3AtL26xxjNNQn7b6uQwgsSrG1t7YXc-rZ1sp_A4HRyGwERC4wGtwht503aNuC6C5pqNM1csMTKtbITc99n94jPwBX1OKKnmm6PdoxgNneGu3QBXhRsGFjjTBzA9gtypY_twg2-pJKaqBGHdSohxr-HiCL1lCrDQZqtIbafbKf7w46PeaOCWGHnIczpjAHjpJYhSriUmsuIWeO8WCBEuLTbDjkOqp4lkisw9RpqgOhVRSnrVZSCSFF9IBQmbREFYbxUMVlLColAikF7uGnoU7BAw_JU3Tc2CrAFKud-egqNz0mt-YIXifXZpNz9cSeRLIB6d1BZ8NA4RcKybAk

      by Kapferer, Jean-Noel and Valette-Florence, Pierre

      Journal Of Business Research, Volume 83, pp. 38 - 50

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    1. Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2017/12/04/uncola/

      Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale Primary Menu Skip to content Blog (...)

    2. Library Council Minutes - 9/9/2015

      https://library.duke.edu/sites/default/files/dul/library-council-minutes/2015/minutes-9-9-2015.pdf

      The original elevators had been designed in 1928. These are brand new and exciting. We went from one part time classroom to a slew of (...)

    3. Strategic Plan | Duke University Libraries

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      We will refine and strengthen our library brand identity to make our services and resources more discoverable and user-friendly.

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    1. John Benjamin Harris Papers, 1955-1991 and undated.

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