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    1. Advanced Customer Analytics: Strategic Value Through Integration of (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3PS8MwFA7iSQ_-FuePUcRrt6ZJ2wTGYBsWEQ8qG-KpJDVlhzlkdv-_7yXpWA-ySw8tL23fC31fk-99j5AHWSbIXItCnVQq5IxXoRKRgblcKcMhYyW2FuZDPH_Gb-8in3gSza-nVVpeoN3FB4CkF6aPSYRJW56OCQjbW47l5nsLGEU6sU1s0xHHTZ0OKmhnuOEZY8EVFT1qpVSyVgZq6ZO2OYk2w-TH5LV5Nkuv7jl6iVtoaPGuGwHHna9xQo482gxGbnqckj2zPCOHWxqE5-R-5FkAwWA-nKxhtG-zCqxWCSo4D_rz4QWZ5Y_TyVPoGyeEJWdRHfIvKSuETuAbzTVVMtEp_FhkaVQKYQDBMHCMKinViTYm0kwxOA3QDvUCecSuSGBSbTTAH1FlgvMsVTEYKF6qTHGqKe8Q3nixKL2cOHa1WBS0UR31zi_Q-YV3fof0NmY_Tk9jl4HcDlFR24WMynUdKdgO20sbhM2dmghc_3fhhhzgAJaaw27Jfr1amzvXJ6ILUHs869q5B8dp_vIH2EjNNQ

      by Dobolyi, David; Abbasi, Ahmed; Li, Jingjing and Kitchens, Brent

      Journal Of Management Information Systems, Volume 35, Issue 2, pp. 540 - 574

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    2. Understanding the relationship between marketing analytics, customer agility, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLY2kBAv3CU2LvID7KXLSBw3FzQNlW0FwRPQCu0pchxnadWwqRdQ_wk_l3N8SVNWaVxeotaNrbj-7HPsfN85hLxIZReZa76Xd0vh8ZCXnkh8BVguheJgsbpaC_M1-XDGPn1O-sdb23edFkZzmXF_PrNTZYPKAfWqyG9cugxTb0b2xTqeL_nByfDjaQZ738HedxjZ1ncYdDcD916G_f_FC5QBYlB_-xeYaRqFAvgMyIErYAeuf4Se4ZrmRdMQHWuuze6qnWa6IzC4ydyyjuQCXMpaTTviHKm3S0cRbcpnLU2F0cZPLjBx0qLQSbou1xWgG5znqWa-OoGltDrSjhvOBsbnQi9l7y5q0difL5WqxA_9UGcC2QiwsKGMrGzu6E1qmBmjmT5y6lW1FYDhxmNkCEqjpSjaByaMrxhj7uQzSj3Mm9k2AjaXjFnFAzDrZtm9YmDMWcf4YAz9xM4pjCnLwoNVlfWY3r_Z2oYB6ch142zVUoYtZaalbXKTofOGgUtP3ja-BfqLOnqk7YLlphnG4uZnajlchuKrPafBPXLHjhrtGZTdJ1vq2wNyyykuHpKfa2CjADbaBhu1YKMN2OhhddTg7fBVdbSPJQ5cWEAt8PYpNHrlxzb6XtMebWOPtrD3iAz7p4Pj955NGOLJMORzLxUsT0rYwKSwDRddX4aKRYznSSiS0JcsjNOiiKVUMmfgZwcylBHGLwwkD4oA7nlMqIpylYPbn5RxwnkcCcaEFFyKWPAgD_gOid3fmUkbRh-zuUyy64Z0hwRNzUsTSubaOrv_UOcJub2C_VNyYz5dqGcm18lzjaZfdG3QYA

      by Gherissi Labben, Thouraya; Chaib Lababdi, Houyem; Abdo, Said Shabban; Eid, Riyad; Shehawy, Yasser Moustafa; Almoraish, Ahmed and Agag, Gomaa

      Journal Of Retailing And Consumer Services, Volume 77, p. 103663

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    3. Why doesn't our value creation payoff: Unpacking customer analytics-driven value (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Nb9QwELWqHoALhYJEPwAfkDhlk9hO4qKqUllYIW4gqoqTNXZstivIrjbZw_6H_uh67LioSKgSHBPFVhK_zDw7b54JeXNiKlSuFZmuHGSCC5eBLKzHsgMrfMaqQi3Mpfz8nX35KmfTHTJNtTAoqxxjf4zpIVqPZ_Lxbearq6scZUmSefwwdBFlNRaaezaByJ59eH8bjfH_fpQxYrVBzX9X8eSLyUJvfCJC125WBq_Tmv8tP-2OYjk-pp7ZHunSTQfd9STqTuIKxB1BdnJ2_M_ne0IejySVnsfrnpId2-2TB0kjv08epnLm_hm5vpxvabu0ffd2oL4hRftwSxMZpSvYLp17Ry86PzvHdXl6Oj8zG885f9k1BfREQafo03x-lrVrjL1_9mB8Pg8S3i0dlrSPFV_UBMIflE80CBkGHxmfk4vZx2_TT9m4xUNmeMMGP3utZMuZ4xwQMc40nLUVcHCaeaZYuuKEFZw30paOFW1bStAAba0NlLrSjL8g1Nbaak_UpGukEE0NjIEBYaABUepSHBCRRlSZ0fgc99_4qZLCbaFGICgEgiq48kA4IJPbZqvo_HFfA5ngou4MsfLZ6b6mrxFeCg05OlT8_IBN3yt17tmTTwCe5h7-e-dH5BEeRY3xMdkd1hv7Mu598Sp8KzeUfSCZ

      by Hossain, Md Afnan; Akter, Shahriar and Yanamandram, Venkata

      Journal Of Business Research, Volume 131, pp. 287 - 296

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    1. Customer Analytics For Dummies

      https://find.library.duke.edu/catalog/DUKE99119322938608501

      Sauro, Jeff.

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    2. Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data

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    3. Predictive marketing : easy ways every marketer can use customer analytics and big data

      https://find.library.duke.edu/catalog/DUKE99119322758608501

      Omer Artun, Dominique Levin.

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    1. Wunderman Archives, 1946-2010 and undated

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      Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is (...)

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