Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. Brand orientation and market orientation — From alternatives to synergy

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Lb9QwELYqhIALj4LUQIuCxDUbx87DlqpK7dIIcQOBKrhYseNod9VmV5vdAzd-BL-QX8JM7IRdhFQEh1wc24o9k3nYM98Q8ho0TlJlrI4QDi5KpRGRBrJHuW6Sos65zhnmO1-Jd5_Z-w-inB6Q6ZALg2GVXvY7md5La98S-92MV_N5jGFJggH_IOgZuDkoh8GaQM4u31yM0hjv910YI2Yb5PxXFk-8mCz0FhRR55E8iwnF2h87-ukuOqXzbk9R7Rqiu-CivUIqH5F2WEofjT1x0SjuXGIvTHvAe_zPVT8mD73pGp67fk_IgW0Pyb0hcv6Q3B-SnLun5Op0dnYBarAOl-u5T29qT-PZWYhtN32qdQh9fn_749v3sFwvb8L-Fr_tUcm7cLMMu699kuIz8qm8_Dh9G_kaDpEB228TNbpKbYNuEqNS5zXC0yECP5iJtQFbpMoqURtdgJspM81phQlVBRN1YvOKG8qPSGhzLaQF4yI1WBkk0VwanVBjGnB26lQGJB1IpoxHNscCG9dqCGFbKE9phZRWtFBA6YBMxmErB-1x24Ajxw9jd4QTBPtMZgERA4eoPUIq0Ey3zXo8cJTy8qNTYE8UCWOU84C8Gl_Dn4_XOVVrl1vsUzBaSJHDBlw6Thw_DEHDr7creDQ8qrMqbWTNbJYqKeBLUp5SJRqRqEaanFqbVFQ2Afnyh3mcH6g8-NTMz7faOVX-q8mf__sWvSAPWF-FBE--jsmdzXprT1z1jpf93_4THUNeMg

      by Baumgarth, Carsten; Merrilees, Bill and Urde, Mats

      Journal Of Business Research, Volume 66, Issue 1, pp. 13 - 20

      Journal Article : Full Text Online

      View Article PDF

    2. Brand orientation and brand performance in SMEs

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3di9NAEF_qCeKL-AV3fpEHPRAJzW626S6cJ_Xa3qnXirVF7mnZ3WxoQWppT0H8553ZTXLxzoKHL6GdpkvT32TnI_ObIeQ5WByqOyyPsR1czKUVsQHY48wUtJtnqckY8p2_iPdn7NNEDI9arV8VF8bXMmN8vilvlb-wHJCvivWNP6sJU28W5YN1zC8ltD_7MFAQ-073fwCyjfcAenUH7r9Ih_-rLyADjUH-7TV0pl4UBPAaNAeOoDtw_CftebvGhPq39aKkJoWSZeOlqwbXYAG7w2iwabq4FwU1r8pOQvOSIFMndHPw1j22elXX7PsmwMuNDmmeNZKFwzykOimBPCgaB6Zz2LsYFipC5CKbGy1nVxQq7Jo0dOotDTANM1mu7u2erzCaTLCahKF1TXhomvVnG-1L5q0uOvThTiIUrKAoU7iCwhVukJsM_aQdsts7HfXUbNwDQ3Y8HvTVycfT_rvx8ec6a4fdBzM_dbG-wurZdyLal39bw9cJ1bXeaZneJXfKaCPqBYDvkZZb3ie3KrLDA_L6YH7ooY4aUB-054cRyuBDj7gXNFCPFssIUX9IZsPB9OgkLgdqxJZ16XnMCyG56ciUW20cN7RrqNUQMDNXUCuoS4Ts5pTqLHNCaya1S7OONcJxUUjp0l0SucwI6cDT4xbHtFCTSmtoYm0BkWfO5R5pV9esbNlmHqedfFXb_v898rL-xiq0WNl67qNrnPuY3L5QzSdk53z93T0NMz-ebYf6N-rgc10

      by Mensah, Priscilla and Odoom, Raphael

      Management Research Review, Volume 42, Issue 1, pp. 155 - 171

      Journal Article : Full Text Online

      View Article PDF

    3. "Living the brand": brand orientation in the business-to-business sector

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1PS-NAFH-oXcSLq7sLrbolBz24EE0m6XRmKRUVixSVVYSulw3JTIIFaauth731I-wH2P1y_ST7XjIT0UJPXgKZP4RhXt7_934Auyhx_LjBtEvt4NxQKuEmeO0uTzK_qXmQcEb1zj3RvWPXN6JzugRXthaG0iotT8wZtR4q8pEfMioRRdkmxNHo0SXUKIquWgiN2EArUISmIcUyVJAlS6T4ysnZ1Y-bMq5AVXE2roCin5s4Z46Fg2OkTueL8ASNV5LqA5mn_fFc3a7h3YERSJ2P8NseJc_GPiiyUQq_xKs0bdvv8f1OvQHrRot1jguy24SldPAJVm0S_Wf4NZv-veiTr8JBBdNp3bfRKB_o1uF9ezb9970ccIZPfVP8NKBJpz_INxhozPFs-mcyxId9d8Z5kOEL3HbObk_PXYPk4Cq0qCauIjMNDb1UapalTPlSoFqBqkimvSRkXhaIFAnGZ02lAxFTODjmQmYyC2NPiqAKTsoTIVPUMEJF8CB-EkiV-J5SGVo8OpQ18OxtRcq0NyeUjYcoN3MIa_PtBdfgW7llVPT2WLS4WpBAuZQH1DqIM_z0niGKcm5uezTSWQ32365b8LkdSxCR4Srj6IUaarA9Px341A6SC761ePM2rBU5EORL2oGVydNz-rUAw6jDcrN3V4fK8c9ut1c3vw-OXrLL_5GMIUo

      by Baumgarth, Carsten

      European Journal Of Marketing, Volume 44, Issue 5, pp. 653 - 671

      Journal Article : Full Text Online

      View Article PDF

    See all 5,763 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. Mrs. Brand : a novel

      https://find.library.duke.edu/catalog/DUKE99119351124108501

      by H.A. Mitchell Keays.

      Book : View Online

    2. The brand challenge : adapting branding to sectorial imperatives

      https://find.library.duke.edu/catalog/DUKE99119540721708501

      edited by Kartikeya Kompella.

      Book : View Online

      cover thumbnail

    3. Brand Postcolonial : 'Third World' Texts and the Global

      https://find.library.duke.edu/catalog/DUKE99119534866508501

      Pramod K. Nayar.

      Book, Government publication : View Online

    See all 547 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. New School Year, New Kindle Titles

      https://sites.fuqua.duke.edu/fordlibrary/2013/08/20/new-school-year-new-kindle-titles/

      New School Year, New Kindle Titles Ford Library « Book Review: Creative Intelligence New Movies for August » New School Year, New Kindle (...)

    2. Databases: M | Duke University Medical Center Library Online

      https://mclibrary.duke.edu/databases-books-journals/databases/m

      Access: MEDLINE (PubMed) Help: PubMed Search Tips MedlinePlus Consumer health database includes information on health topics and generic and (...)

    3. Natural Medicines: Complementary & Alternative Therapies | Duke University Medical Center Library On

      https://mclibrary.duke.edu/about/blog/natural-medicines

      Finding & Accessing Course Reserves E-Books Health Literacy Health Statistics & Data Images Journals Library Orientation Mobile (...)

    See all 16 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Collection GuidesSee all collection guides results »

    Detailed inventories of archival collections

    1. Straight Through the Bulkers, O'Brien Warehouse, Second Floor, 2006

      https://archives.lib.duke.edu/catalog/andersonderek_aspace_ref26_k6e

      Row upon row of massive bulkers, or storage silos, on the second floor of the O'Brien Warehouse stored three types of tobacco; Turkish or (...)

      In: Derek Anderson photographs, 2006-2008 » When the Dust Settles: A Photographic Survey of the Former Liggett & Myers Tobacco Factory in Durham, NC, 2006-2008

    2. Administrative Documents, 2009-2018

      https://archives.lib.duke.edu/catalog/uadbow_aspace_5913b85911bcac39c5fac4991bf41c90

      Includes Duke BOW constitution; contact lists; newsletters, Also includes event planning documents for the 2014 Google Roundtable Discussion; (...)

      In: Duke Association for Business Oriented Women records, 2008-2020

    3. Reel 0980, undated

      https://archives.lib.duke.edu/catalog/smithweugene_aspace_1071b393298e3787a104ede7642b94c1

      Note 1: "Blank."; Note 2: CDI 1. Brief bit of Smith under TV/radio. Then TV Water Pollution documentary, Hockanum River. George Merman of (...)

      In: W. Eugene Smith Reference CD collection, 1946-1971 » Recordings, 1946-1971

    See results from 11 Collection Guides

    Back to results navigation

    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Abercrombie & Fitch Quarterly Catalog collection, 1997-2007.

      https://find.library.duke.edu/catalog/DUKE003931620

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    See all 1 Archival Materials results

    Back to results navigation

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!