Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. Strengthening internal brand equity with brand ambassador programs: development (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLbKkBAviJu0wUB-gD1QhTm2c0PTUNXLyjaKYKuAp8hNnHXS2sLaIvHMv-VXcHxLMkoREy9R6pwmbfzZ5xz7O-cg9CzPSBBHMJB8KkOPZwX1RCGIF2VBHhXgErFcrUN-jA8_0_cf4l670fjpYmE0l1n553M7VP4Q5aDiVRW_8burMPX63G6sq_Ul4neGR90UfN_TnW_Qs7XP0OluBO48Z73_xQu0AWJU_O01MFPeFBrgHJADR8AOHP8JPWqzenqmMiOYmBeTKroJrvU0b8qvS2W76yVc0yImoA3nIp9dOsKXZtrlFSPJMDVVSg_DshbN-VLXarQVf0xJnrqprABcy2thHjRZYeucZOPJea5VSX92oWKYD19Wy7PLyZmwHMg2uPALG_hmlzn8uCIVamCu1GOaNodHtXmbBcQDU_WTUWumjUeJ58eE1Sd7E2VtQc3qM7fJf2uNAGoKWKzoF1MUec59GipGi-IBEt9LKmVaUhz15n4QpUY2BdlUyabJDXSTKrNsA222jt-20uGgBXrzYNDtpP13x503g4OTcsXA93X1sfLfuW35INpd-Q1XDavKW_ptg1_bTad30R3r8OCWwdg91JDT--iWi7d4gH5cgRp2UMN7433d5Xu7431sEIcV4soLuAKdlnHAe4VrsMNK0MIOzwossIUdNrDDGnYP0bDXPW33PVsZxMsYjxee8ClghI5GIszhPI9pMMoEi6UkvpCZH0hlfbGCSckSwgVPeMDDEQ9V_kzOQ7aJMEtEPOIgAVYizwIqMiKTAHRaKEUBr34LEfc-08zmy1dlWy7StV27hV6UX_liksX8TXjbdVJqR9M8pYTFPAY3Ci43XcdVl9fe7NG1pB-j29UQ20Ybi8ulfGKqoTxdj8pfWR7WlQ

      by Baumgarth, Carsten and Schmidt, Holger J.

      The Journal Of Brand Management, Volume 25, Issue 3, pp. 250 - 265

      Journal Article : Full Text Online

      View Article PDF

    2. Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnR1La9swWLQbjMIYe8HcdUGDscPAtS35pVEKa2gYg40uZI-ejCRbTdpaLnFy2Gn9Gdvf6y_ZJ8nO5ksPy0GHSMKyv_en74HQq1KGSZ4BIUWkSv1YKuJzxUM_k0mZKTCJaGn8kN_yD6fk8zSfjLdQ0ufC2KB9KRb7-rLe14u5ja28qmXQx4kFJx_HzNTlIjTYRttgwPxjop-7ejCGB3c3mBFNA1Gfn80BHcDsAo0CFIwddI_CCUFSxiBSYHoglGzt_oHCOQyXdIGSVv5MHqIHneKI37kDPkJblX6M7juvG3bJRE_QT9O4HoQRNr6HFi_0qsE317_Wuq8UgQ_mh2Af6xLzGgRYy8tm2R4E88Ob699vcd2nQONG4bV2OZI_sGoaWA97dKN97nrqwkNFBWQA7KjFjcazxcWsuXiKvkyOZ-P3ftdiwRegma38JCSCsqoMlZLKfDamOM0S0JmYigSTmYrB4OBERIlIGSjiDBQCVsrcRHVIEdFnCFPGcxHTCn5lLBPCZVixBJhDWnEFKoSHXsMnLjraaAtrdtC0sGApDFgKBxYPhT0UCtlVKDeNMi5v2_Jms-XKlee4bfGRAe1moamsbf9olmdFh19FCQojSbO0ZJmtBSZIqpJKgFyIzaUz9dBejxh_X8mkA8fAzUjqoZebaSBUc_vCddWs3RrD7SjzUDZAqMGBhjNAAbbkd4fxu_-98znacQRg_Ed76M5qua5euAYYI6Ci6Vczfs9gzMcRjOx0NkJ3j44_nUxH1k8xslT2Bxa-J7Y

      by Martino, Florentine; Backholer, Kathryn; Christidis, Rebecca; Carah, Nicholas; Kelly, Bridget and Brooks, Ruby

      Bmj Global Health, Volume 7, Issue 6.

      Journal Article : Full Text Online

      View Article PDF

    3. Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1NS8NAEF1UELyIouA3e_CaJtnsRyK10gajKBWVguglbHc3toUaSazgv3c2mxbP5rghhMwwO29ekvcQOtcqYLGAQgqJ4R5VBfFkIQNPKKZFASNRpC0P-RLfvZKn5zhL_1h92b8lYCa373KraTmTHVP7lp6Eh_BLOYVwXqlST9_LS2ueJKx66XrM7bdc2f3bilyBib51USPQAr2EEur0NUkIm7M_G8NgSMJOyK0J-2Z7TycS1fSVbAdtt4AQ910Gd9Ga-dhDk-6kN4AuonF_Dn2mlrqsuv6kh-1SugDANjcVfmx4bNgQcFngbJje1Bd42FhvQD_CTpfYnlqZLlsmEA8MwM5vJ8_9s49G2fUovfVaTwRPweDy4FESSsBUgVYFT1RoJFMxp4onzGiL7ZgIBNEi0rxIoDRZoGNAXFQkiYlIMY4OEI4SGY9pZODQVDEiVWASBsXMjSwgLIeItRHJP53iRW41qJdry8zkps4Bcwdu6omFOPrndcdoy2bD8RonaOOrWphT581w1qT1F0w_qnk

      by Ismaila, Mustapha Yusuf and Oziohu, Issa Binta

      Journal Of Business (Lima), Volume 13, Issue 1, pp. 19 - 34

      Journal Article : Full Text Online

      View Article PDF

    See all 2,693 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. Brand Ambassadors

      https://find.library.duke.edu/catalog/DUKE99119488911608501

      Journal, Magazine, or Periodical : View Online

    2. The brand IDEA : managing nonprofit brands with integrity, democracy and affinity

      https://find.library.duke.edu/catalog/DUKE99119254403108501

      Nathalie Laidler-Kylande and Julia Shepard Stenzel.

      Book : View Online

    3. When employees don't 'like' their employers on social media : many managers would (...)

      https://find.library.duke.edu/catalog/DUKE99119293905008501

      Marie-Cécile Cervellon, Pamela Lirio.

      Book : View Online

    See all 96 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. For Retiring Teacher George Grody, Giving Back Is On Brand - Duke University Libraries Magazine

      https://blogs.library.duke.edu/magazine/2024/05/28/for-retiring-teacher-george-grody-giving-back-is-on-brand/

      For Retiring Teacher George Grody, Giving Back Is On Brand - Duke University Libraries Magazine Primary Menu Skip to content About the (...)

    2. Front and Center - Summer 1998, Vol 5, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v05_n1.pdf

      Doug Port er of Leo Burnett, Chicago, visited Duke as an AEF Ambassador. Stephen Seymour , son of former JWT CEO Dan Seymour , saw his (...)

    3. The Devil's Tale - Page 87 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

      https://blogs.library.duke.edu/rubenstein/page/87/

      Knight advertising professor, Robert Lauterborn will moderate and lead the Ambassador in a discussion of his career in advertising.  

    See all 5 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Collection GuidesSee all collection guides results »

    Detailed inventories of archival collections

    1. J. Walter Thompson Company. Newsletter collection, 1910-2018

      https://archives.lib.duke.edu/catalog/jwtnewsletters

      The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection (...)

    See results from 1 Collection Guides

    Back to results navigation

    Archival Materials

    Manuscripts and archival materials

    No Archival Materials results found for Brand ambassador

    Try another search »

    Try another search »

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!