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    1. Corporate identity, corporate branding and corporate reputations

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3NaxQxFA-LFfEiaoV-aJmD7cE6OEm2OxkoFaldxOKhZffgacknLbSldHcFT_3X-16-mi6rKL0Ms0k2DHkvyfu9T0LeW0elZHyvtqovsYTZXi36na6ZMP1G2hauHV_2Wnz_yU5OxfCw17tNsTDelxnx-TRulSVRDhiviv6Nv1OFqc_n0bCO-qWGfh0fH00A-452fgFli99A9LQDd7b58LH8Am3AMRh_-x88kyeFBngHzoEn8A48_4l7UoJju3seInk9LXRuBYwdwmFCWFxqvrHX81mhA1ym8o_i72UKt743QGFCZU_y-XRqL7LrxzGcW1eZa2Wpp_AOH6WeIurYiuMNbTsgfg3KsziqIwPPoTFZFIcrIEdRXNQAZvnySyAENsD8CI8A4QLMosELeCG3dssaALgUcxCsMJSV0PeT_chmKAyiTGYo_NRoFvelkxanfyDYPEVtRspk6kWV0UvyImKM6ksg6yvSs1evybMU4rBKxvtnB5nA-5_ODqpE5I8VdGVyVonKfgy8Puj1jQXB35Dx8Gh0-K2O5TVqzZtmVnOu2EB3XPS17RjWg2fGKEU757QZUCGkY50C8U0CyjaupdKpVinNGmako5qvkao1zDnLO6OVBMmmFUZr2PTU2dZ2ojXrpEmLMtEx6TzWPrmYePCJFVAX13GdfMh_uQ4ZV_42eC2sdB6aSbrx565N8vyeQ9-SJ7ObuX0XqoFseQa4Aw0HeQs

      by Kleyn, Nicola and Abratt, Russell

      European Journal Of Marketing, Volume 46, Issue 7/8, pp. 1048 - 1063

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    2. Corporate branding: an interdisciplinary literature review

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1JSwMxFH6oFfHiDq1LmYMeFMZOM0sSEaWKRQoWLUrtachkoYJobfXgvzeZSUat0JPX5IUhvDdvyVs-gH2pmoyhMPZlFjEDYRb7JKLcR0REAZNYm50c9pp0BuiuR9qXc9B1vTCmrNLpxFxRi1du3sgbBlMWRQZU5Xz05hvUKJNddRAazEIrmAxNTMk8VLRKplriKxdX3dtemVcwXXEur6BNf2LznDkWjl4z7rSOiJBBZI5-WapFE54-Tf707VrdjaxBaq_Cp7tKXo19XFSjFO8Sv8q03bzH_7v1GqxYL9ZrFWK3DnPyZQOWXBH9JrROh2duRrL0dECe986cNoZnJx578cyMivHPfmDvuZzu7BXNNFvw0L66v7z2LViDz7VP8O7HWBAW8bCZJUqojEdMZFQFKpKUB6EQvBlnimcJRxTLjASUxZxTFSaKx1pHiLAKHhZIKRlSwTOm7SQmgnMtQk0lsaQEixoEjiMptyPMDZLGc5qHMgZPc5qJNTgqj4yK-R2ziKsFm0tSjLQPk-AwrMGBZXy59-d4OhKqBofTdDM-t-uYnlrNMUm_Ob49e3sHlrXzhkwlA4p3YeF9_CH3CkiLOszj_qAOldZjp9Ov259Ar96gmy9KQA7E

      by Fetscherin, Marc and Usunier, Jean-Claude

      European Journal Of Marketing, Volume 46, Issue 5, pp. 733 - 753

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    3. Corporate marketing

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LTwIxEJ6IJIaLDzQRUOTgyWQF2n20idGokRgSDBoNctpsX-GggAKJ_nunu1sUD568drfNbjudr9N5fADH2rSThNDA08JPLIVZ4DGfS48w5bcSHSHspLTXrDsk9w-sc70GPZcLY8MqnU5MFbWaSHtH3iQ0sunPAb2YvnmWNMo6Vx2DRpIzK1gHTcBZAYqokTkKfPHq5q7_sHQr2KQ451ZA5A9zN2dKhYNt2ITwhiCMRoC_ClQ_9DTNwaezBR_us9PI69Ms8iS7g1gJyXa1Hf_tD7dhMz-wNi4zCduBNT0uw4aLly9Dqe_IED53oXo2One1kfVZc3TeeHVZ1Xvw1Ll5vL71cvYFTyKszT3BQo6rZgzVimtfCsKlEIm1XyJhlG8irfF8IJmiXBKjJNciFIK1qdBtJQTdh0akiDGaciWxI0GDVUmJMtE2OtKcRaoCLTfHscxrkltqjJc4tU0sQebvZanAybLLNCvI8dfLNTfVcb43Z_FynitwtHyKm8p6SpKxnixmMY6DIBEG1T_716D0fSFzAOvz94U-zEgl6lCIBsM6FC-fu91BPZdDbO2R3hcHuelO

      by Greyser, Stephen A. and Balmer, John M.T.

      European Journal Of Marketing, Volume 40, Issue 7/8, pp. 730 - 741

      Journal Article : Full Text Online

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    1. Corporate branding : purpose/people/process : towards the second wave of corporate branding

      https://find.library.duke.edu/catalog/DUKE99119506972508501

      edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.

      Book : View Online

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    2. Corporate branding : areas, arenas and approaches

      https://find.library.duke.edu/catalog/DUKE99119514011308501

      edited by T.C. Melewar, S.F. Syed Alwi.

      Book : View Online

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    3. Corporate branding : areas, arenas and approaches

      https://find.library.duke.edu/catalog/DUKE006566357

      edited by T C Melewar, S F Syed Alwi.

      Book

      Check Holdings for this item's availability Ford Library, HF5415 .C6547 2015 c.1

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    1. Front and Center - Winter 2014, Vol 20, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

      Researchers can trace important personnel; long-term clients; opening dates of domestic and international offices; technical achievements and (...)

    2. Front and Center - Winter 2003, Vol 9, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v09_n1.pdf

      TI1e Center also must continue to review its own branding to reach its target audiences effectively through progran1ming and communication.

    3. https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

      Walter Thompson Company. • Broadcast Business Affairs Records • Corporate Anniversaries • Creative Dept. Commercial Scripts • Detroit (...)

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    1. J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999 (bulk 1960s-1990s).

      https://find.library.duke.edu/catalog/DUKE003010598

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    2. "Guaranteed profits" 1940 : typescript and printed text.

      https://find.library.duke.edu/catalog/DUKE010763382

      Archival and manuscript material, Book

      Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1

    3. Bates Worldwide, Inc. records, 1934-2005 and undated.

      https://find.library.duke.edu/catalog/DUKE003244488

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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