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1. Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2017/12/04/uncola/

   Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale Primary Menu Skip to content Blog (...)

2. Library Council Minutes - 9/9/2015

   https://library.duke.edu/sites/default/files/dul/library-council-minutes/2015/minutes-9-9-2015.pdf

   The original elevators had been designed in 1928. These are brand new and exciting. We went from one part time classroom to a slew of (...)

3. Strategic Plan | Duke University Libraries

   https://library.duke.edu/about/strategic-plan

   We will refine and strengthen our library brand identity to make our services and resources more discoverable and user-friendly.

4. Where Curiosity Leads: The Duke University Libraries Strategic Plan, 2024–2029

   https://library.duke.edu/sites/default/files/2024-02/dul-strategic-plan.pdf

   We will refine and strengthen our library brand identity to make our services and resources more discoverable and user-friendly.

5. Sharpening Our Vision - DUL Strategic Plan 2010-2012

   https://library.duke.edu/sites/default/files/dul/pdf/sharpening_our_vision.pdf

   .  Assert the Libraries’ brand, its staff knowledge, and available services especially as 'library content' is increasingly accessed (...)

6. Introduction - Direct Marketing Materials - LibGuides at Duke University

   https://guides.library.duke.edu/directmarketing

   Second, direct marketing prompts the consumer to a specific action (to send in a form or call a telephone number) rather than simply seeking to (...)

7. Introduction - Direct Marketing Materials - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289812&p=1931361

   Second, direct marketing prompts the consumer to a specific action (to send in a form or call a telephone number) rather than simply seeking to (...)

8. Benetton & Fashioning Controversy - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2019/04/08/benetton-fashioning-controversy/

   JWT would remain with the Italian brand from 1983 to 1992 and the Benetton advertisements in the JWT archives at the Hartman Center (...)

9. Collections List - Print Advertisements Collections - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289820&p=5489583

   Materials cover commercial products and advocacy campaigns for breast cancer awareness and prevention, tobacco use and anti-smoking (...)

10. 20th Century Ads - Print Advertisements Collections - LibGuides at Duke University

    https://guides.library.duke.edu/c.php?g=289820&p=5489580

    Materials cover commercial products and advocacy campaigns for breast cancer awareness and prevention, tobacco use and anti-smoking (...)