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    1. Omni-channel marketing, integrated marketing communications and consumer engagement

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3da9swEBdZC2MvY1-wdh_4oe3DMneWlFgylI5-JGwd-wopY09GluU1kJqxZoX-qftvdifLlrKssLIXx1FsJc79dDqd7ndHyBYvCq6GwsQDzXUMIxH0YCYYnMHkXxiOOZ9wR1eefGWfJ3J81Ov9arkwNpYZ1-cXbqj8heWAfFWMb7xqK0y9nrmNdfQvJfT49N0oh7XvdOcSJBu8B6G3I3Bnm4__Fy_QBohB_u0NMNN1Cg1wDsiBI2AHjv-Eno_n9SxGUnBt5v3zjhkN8ujyS5S-HQPTPc3kwnHlGm5n39TfwgCbVUPY5Ruyrhfs3fK2Lo3v3nvNa3h4MHqvGjdsGJLm9Pt8MWswaKN_-192vacW6d82qneG-xT9g93Q4UFF4PCwepHZIEjKlpU4DcDKAo1Mm4pAbnKnTTDw6rxhuRAnk7fv0V8M35rGYHxSP0m2gQF_zJ1dRKNdSyUyxy5yeMUucuziFllnaIWtkfXD0YdPk84BmHCwrG0uyO6B3K47VmZa-SmB3RQYQNN75K4TWHTQgOU-6Zn6AbndEiceEhViJto72-_kt_fqbP9l5IGz9GG0jB28NgL8RC1-Io-fR-R0PJoevYldAY9YMyEWMa8GWlRKmCxRqqyEkhVlZVrQSsmhyYZDrUSmS9AisGxPFAVbttDSZHBzMSgLxh-TCAxmlWnJVJlwmGxSKSueJWZAK8pTlbINkrT_S65dWnusrjLPrxXJBnnR3fK9yely_cWbN7n4CbnjEfuUrC1-_DTPmjIjz538fwOAFppU

      by Barger, Victor A.; Manser Payne, Elizabeth and Peltier, James W.

      Journal Of Research In Interactive Marketing, Volume 11, Issue 2, pp. 185 - 197

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    2. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1bS8MwFD44BfHFuzido6Avwrq1SdaLDGEMi4rD6x58Km2SMsc2xM7_70mbzA0VX5pewiHk9p003_kCcEbTlCZtX9qMU27jSMR5MPQJ3iH4p5IqzSe1oxvcvpLHpyDqaRJNrmmVBS-w2MVHBykdyxZCNmWImxWoIB6VAvnf0y0JfCMJjngTag1SBMLWaIJp02FKRmcBdUri4ZJLaVhcRANLtAUPpkgFq7pZskrK_wtLdGuj2_hv6bdhUzuZVrfsFTuwIqe7sG447nswuNEiEYhbVmd42Tehz9ZSvEjeaQ0vLyycB63orYh-yRvF0x1awc8NK5mK4sWNkEm-D4Po6qV3bevzFWxOGZvZfrstfJ4J1w0z4SvGHpNhW3LiiTBNnSRDd4ShiyY8N3EySXkgSJByGmZKdo8TeggW-jNJyAOSCIfiXOAFQUZDRzI3c6mXeKQK56biY65Vx9XhF-NYrT7QTDyaYBqrRqrC6Tzve6m18Wuug6KK51lM_VahZho01gMxj9UC1vMZLgOrYKlGXvj0w_TRX6aPYQMdJa-MQazB6uzjU56Ux0fUYa0b9e8H9aJX4vU56n0BCNzcpA

      by Batra, Rajeev and Keller, Kevin Lane

      Journal Of Marketing, Volume 80, Issue 6, pp. 122 - 145

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    3. Providers Versus Platforms

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3PS8MwFH44BfHib7Fzjh5E8FCXJl2bHMewiCDOHzt4Kk2anoYMu_3_vqTJxoTppRSakvYlL-9L8uV7ADdMSlYOMx0liqkIPRHHQZFRvMPgLzUzmk9mR5c_fdLXN56PHYmmcbRKywu0u_gIkORMD2hqEiwNkw50MB61Avnr4ZbyzEuCY7wR673IgT3pafMxCWpkTzZiT0s_3ACWnsvFXHjJj2DiP8xyq-9bbkm7yrBBuvbqjf_-wzEcOqgZjtq-cQI7-usU9j3T_Qy6E3cKrwnNqtmyCSezcmFAbHMO0_zhY_wYuVQJkWKcLyKphcahS1CNPpiQklcyVTWiK7PMVCVEl6k2ujNa0ZhxqWNSE11JYjgxjEnCLiFEaFIKxWlZEYZunXJeM0F0EtcxS8uUBjDw1iuUExA3eSxmRew1w3_ZO4C71RvzVjzjj7IX1margt5gAfR8CxXOv5oCQYlIMPbSLIBb02rrR9sq6G6r4AoOqJlE2wOGPdhdfC_1dZsbog97o_z5Zdq3XQ6v7_n4B7-AyXc

      by Reczek, Rebecca Walker and Costello, John P.

      Journal Of Marketing, Volume 84, Issue 6, pp. 22 - 38

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    1. Marketing communications

      https://find.library.duke.edu/catalog/DUKE99119522054208501

      Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd.

      Book : View Online

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    2. Marketing communications

      https://find.library.duke.edu/catalog/DUKE003143959

      Colin J. Coulson-Thomas.

      Book

      This item is currently Available Rubenstein Library, HF5415.123 .C68 1983 c.1

    3. Marketing/communications.

      https://find.library.duke.edu/catalog/DUKE000156498

      Journal, Magazine, or Periodical

      This item is currently Available Library Service Center

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    1. Pirate Marketing? - Scholarly Communications @ Duke

      https://blogs.library.duke.edu/scholcomm/2010/06/24/pirate-marketing/

      Pirate Marketing? - Scholarly Communications @ Duke Primary Menu Skip to content About What we do For Faculty (...)

    2. Hilary Culbertson Selected To Lead Lifelong Learning Marketing And Communications At Duke - Duke Lea

      https://learninginnovation.duke.edu/blog/2023/08/hilary-culbertson-selected-to-lead-lifelong-learning-marketing-and-communications-at-duke/

      Hilary Culbertson Hilary Culbertson, a seasoned marketing and communications professional in adult education, has been named (...)

    3. Ad Agency Records - Direct Marketing Materials - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=289812&p=1931362

      Daly, "Direct Mail Advertising" Box 11: 1958 article by Charles Gavin, "Direct Mail's Big Challenge: to Meet Changing Market Needs" Box 13: 1962 (...)

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    1. Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

      https://archives.lib.duke.edu/catalog/billcommunicationsvf

      Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade (...)

    2. MKT 40. MARKETING/COMMUNICATIONS ADMINISTRATION

      https://archives.lib.duke.edu/catalog/mcgrawhill_aspace_ref1450_j1c

      See also: ADM, ADMINISTRATION, all subsections for general administrative techniques which may be used in a marketing environment; this (...)

      In: McGraw-Hill Marketing Information Center Vertical File, 1948-1991 » Marketing Series (MKT)

    3. Marketing Communications, 1986

      https://archives.lib.duke.edu/catalog/jwtbartosrena_aspace_ref453_33k

      In: J. Walter Thompson Company. Rena Bartos papers, 1960-2003 and undated, bulk 1975-1991 » 2015 Addition, 1964-2003 and undated » Marketing, 1976-1997, undated

    See results from 217 Collection Guides

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    Manuscripts and archival materials

    1. Office of Creative Services and Marketing Communications records, 1970-2021.

      https://find.library.duke.edu/catalog/DUKE003884007

      Archival and manuscript material

      This item is currently Available Medical Center Library

    2. Bill Communications. Sales and marketing management vertical file, 1960-1994.

      https://find.library.duke.edu/catalog/DUKE003091613

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    3. Brouillard Communications records, 1971-1997 and undated.

      https://find.library.duke.edu/catalog/DUKE003298283

      Archival and manuscript material

      This item is currently Available Rubenstein Library

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