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    1. What's All The Buzz about?

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3dT9swED-xIaG9sPEhrWNDfpiGeDBN4sQfEgKlqFU1UT5bVfBSObEjJiEKFKTBH7C_e74kblckeNpjHMdOdPbdxfe7-wF8d1oxMZYxaiOb0FgqS7NcMBorHYjMWs4izHceyp8X0emZ7BwsQM_nwiCs0uvEUlGbcY5n5M0oxOJQLFb7t3cUSaMwuOoZNHTNrIABmkTJd7AYOkOPC14ML6ZBBWesSgI9Z6IxaVjNopZNbMOmIEF1zdm8lZq5nv-gvUoD1PkIv_2rl-jrnQp9Up1DzMGyfX3H__aVn2C5dlpJWq2yFViwN6uw5DHza_Bn2E37W-ckPTwk_W6b7F7ttQaXl7vNqz2Sto4H_X3SdlvmyegnMpeRQvSNIc4FJR6T52Zp6cmvCRkXZOj-i-m4oD1k-St74riPz8-k51O1yxlO6kSvyToMOu3-QZfWBA80d27VA5WZCbEEmFGR4VzzwnIl8tAWRZEZHhqBzgrLQqdVhdCxMFkgjDVKMmljaQT7DEQZVfDcxKicYhlwyYosjzSTUus8THQDml6So7wue47sG9ej0Fc6fyH7BmxPn7itSn680XfDy3FUb_7JaCrEBvzA9TK789owX94cZgM-VAc_CLP8Cu8f7h_tt4q8YrNc4Zuw2GofnZy5q16Q_gUiWgT0

      by Carl, Walter J.

      Management Communication Quarterly, Volume 19, Issue 4, pp. 601 - 634

      Journal Article : Full Text Online

      View Article PDF

    2. PENGARUH BUZZ MARKETING TERHADAP BRAND IMAGE DIMASA PANDEMI COVID 19PENGARUH BUZZ (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV27TsMwFLUQEwsCgcRbHhhgcJvYedhSVclt0iSgpiFteXSJ7MRRWRBClM_iG7GTInVjoJMlD9f2kXV9ru17LgDX2iu6lSIEKaxc5FCmkCx9ghwmLF8q5RFs8p2f6N0LfsjpaLhR6sv8CWvlgVvgulIo26eVUq4QDlFSEGHVvoWlTTzJWEONdFS-EUwZH4wZ1hGWeULAvu0iHQY9txkz-gBzcLdRR1qpzhd-tTu-b-5UfhX78fpoGR2A_TUnhLydyyHYUW9H4DsL04jn8xj2lv3BfLGAY57fh7MkjXrdZR9qGhrzgGdwkPM0gMmYRyEMdDPlMNM9Gl84nDwmAbTZtkwhm8GbhkNCYzKapxxO40kWhrfHIBmFs2GMzAKL91bDojCq0k2HxrpYY138hTU5AZBVrPbKyjHOwKGWR0ktSywIpUKUtitOweD_A51tw8g52MPmA0pzX3IBdj8_Vuqyrflw1eyWH0frvlQ

      by Ahmad Naufal and Laila Ifti Faiyah

      Revenue, Volume 2, Issue 1, pp. 65 - 80

      Journal Article : Full Text Online

    3. Regulating Online Buzz Marketing: Untangling a Web of Deceit

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3NS8MwFA8qHrz4Dc4vchBv1bVJk1TGYJtOGVNwKMNTSNJUBVFxG4p_vXlNW514EPEWKK80L-8z_b33ENpzVjFOLSGBjWwcUJHYQBtOApqoOtfWMhJBvfNQ9G6iy4Hodgr8E9TC-P4Q1YUbaEZur0HBlR5NKzmnNIAB3gVCC7qfHUA8GRIOIt---WwcHob5nLncAHDO2HdQzw8vmvJU85Ce3o9cCAvcf5uKR6uolhRuqbuEJuWGckz2gcek-NuJKbB22fXxf_a-jBaLOBa3vOCtoBn7uIpm--p1DXUGfr69c4rYdzLFjbtme_L-js_LGuvG4V3zCF8_utD0FgriscJDq_FTho-tsffjdXTVPbnqnAXFrIbAUEKdKVcxNSxJ69YlVCZTUVSnSrtgIWNa6DgksWKRW2ueZowamnKhTcyU4SlzKR_ZQDhJk4yZlIKZoaLOBMm0iRQRQikTxqqGeHke0hQNzGGOxoP8ksg4tkhgiwS2yJwt8q2Gwory2Tfx-AXNhj_yioIRmjjrxXkN7edCUD1xvAN8HI_l8OJUOv9-ycOBkEkNbZVSIgvTMJLwn8sleVHo9pOf8a8_Sbba_R4sN_9MuYUWPPwBQHLbaG78MrE7fg7Gbq4wH3e-DYg

      by Wells, Mary Ellen and Sprague, Robert

      American Business Law Journal, Volume 47, Issue 3, pp. 415 - 454

      Journal Article : Full Text Online

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    1. Buzzoodle buzz marketing

      https://find.library.duke.edu/catalog/DUKE003925098

      Ron McDaniel.

      Book

      Check Holdings for this item's availability Ford Library, HF5827.95 .M33 2006 c.1

      cover thumbnail

    2. Beyond buzz : the next generation of word-of-mouth marketing

      https://find.library.duke.edu/catalog/DUKE99119519532908501

      Lois Kelly.

      Book : View Online

      cover thumbnail

    3. Beyond buzz : the next generation of word-of-mouth marketing

      https://find.library.duke.edu/catalog/DUKE003954237

      Lois Kelly.

      Book

      This item is currently Available Ford Library, HF5415.123 .K45 2007 c.1

      cover thumbnail

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    1. Book Review: The Zeroes

      https://sites.fuqua.duke.edu/fordlibrary/2011/08/15/book-review-the-zeroes/

      He sponsors outrageous events to create buzz for his company.  As the economy sours, he uses personal funds to bolster his company. 

    2. The Best Business Books of 2010

      https://sites.fuqua.duke.edu/fordlibrary/2011/04/27/the-best-business-books-of-2010/

      Argues that typical methods of advertising and marketing are not as effective as fostering word of mouth and referral buzz for (...)

    3. https://sites.fuqua.duke.edu/fordlibrary/page/45/

      https://sites.fuqua.duke.edu/fordlibrary/page/45/

      He sponsors outrageous events to create buzz for his company.  As the economy sours, he uses personal funds to bolster his company. 

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    1. Buzz marketing, 2004-2005

      https://archives.lib.duke.edu/catalog/jwtaccountfiles_aspace_caae9f966e89ba7e7202a4c14fa9e6e5

      In: J. Walter Thompson Company. Account Files, 1885-2012 and undated, bulk 1920-2006 » 2022 Additions, 1920-2012, bulk 1960-2005 » Nestle, 1984, 2001-2011

    2. Reel 0992, 1963

      https://archives.lib.duke.edu/catalog/smithweugene_aspace_b55d49d0478375f826b90fb18839e3a4

      Note 1: "2nd side - "Edward My Son" Walter Pidgeos, etc. 1. Radio Discussion Patterson. "Sponsored Enterprise." (US University) Japan and Asia. (...)

      In: W. Eugene Smith Reference CD collection, 1946-1971 » Recordings, 1946-1971

    3. Audiovisual Materials Series, 1981-2003 and undated

      https://archives.lib.duke.edu/catalog/batesworldwide_aspace_ref7266_f5w

      Listed below are audiovisual materials that require production of access copies before use.

      In: Bates Worldwide, Inc. records, 1934-2005 and undated

    See results from 3 Collection Guides

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