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    1. Viral marketing: Motivations to forward online content

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3db9MwELcmhoAXPgbSwgbKA69pPuw4DtomjY4KIfEA4kM8WbFjq6lYVzUtEv89d7Ed2hcmgWT3Ib1Ecc---7n-3R0hr5RoW5VpkaiGFgnTtYE1l9ukUrAd0lzpbIhb-ybefy8-fhKz6QGZhlgYpFV62-9s-mCt_ZXU_5rpqutSpCWJAuZPVqMjGgLNAU3gzJ5dvRmtMZ7vOxojRhtw-ieKJ11MFmoLjqj3lEpoGEi745_u4qa06_cc1Q4QPVybldE7_mj2iCzDSAYy9sSRUdzfEnss7ZDu8T8H_Zg89Mg1vnRyT8iBWR6Re4E4f0Tuhxjn_ik5P5tffO3WIH4doqrP0vnF6_jDWE6tjzc3MSBmZO3GLl9HjLx5cILPyJfZ28_Td4kv1JBo2MdukoLaXGjLRAnwRQPmBCUrXrYNVawSypZgFKxqWW3hEuaTUQXG99LK5FZlAMCOSVwKnlsGm1MASCzPm8YyEMnbOldVaQseERb0IrVPX45VNH7IwFNbSK9OX1oTWp5FZDLetnL5O2674dgpfRTnmACnqsoqIiJMA7mnLgnu57annoRpI72R6CWANyF4RmlE4vFbWN14ZNMszc0WRMAfAc7g5d9FGGYNjMjVMB_HFzfGLBQGscmfkjacwscv6NA66DW-MW1W0PGMB5NXcznfXD__91GekAeOXIEUvFNyZ7PemheuysbLYVX-Bm2ePnc

      by Ho, Jason Y.C. and Dempsey, Melanie

      Journal Of Business Research, Volume 63, Issue 9, pp. 1000 - 1006

      Journal Article : Full Text Online

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    2. Seeding Strategies for Viral Marketing: An Empirical Comparison

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1bS8MwFD54Q3zxLpvTUdAXH-qaXnKRIYxhEWF4V3wqTdrgZBtjm__f07SpCIpvgSQQcpJ85yRfvgNwKnmWSU9xV6aB74ZK5LjniHaZxHBIUak882_tld-8-fcPPO5XJJp5Ras0vEDzio8OkhzlnRCjAMojsQzLiEelQP73cetzZiXBEW9EpUGKQNj5GJ8b5pZJq_KNOmtFqDmcWwbiz1PYr6Al3oI7OyjDqz4veSXlDcMPwrVVbvx3_NuwWbmZTq9cFzuwlE92Yd2y3PcgfixRy7HqtPncQffV6b5fvgxn2HNgf0N3O--XF05v4lyNp0OjJ-L069yF-_AcXz31r90qpYKrgiBauJwqJoTSjAouc6pIFkhfYVlHVGRe7gkvKx7nJMlVkCqsZ5qw4taDaMF0FjTAiTglOsQwEl2ZkJA01aGPWzsTRLJI-7QJZ3auE1UJjRf5LkZJEXCgXZKPcVEs7NKEk7rttJTX-LVVozRZ3YYywXyOQNuEAzPddY2d6ya0rFWTalvOE1E4bAxX4eFf3VqwYW6NzW_DI1hZzD7z4zJRRBtWe_Hg9rlt1t8XwxTVSw

      by Becker, Jan U.; Skiera, Bernd; Hinz, Oliver and Barrot, Christian

      Journal Of Marketing, Volume 75, Issue 6, pp. 55 - 71

      Journal Article : Full Text Online

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    3. The effects of augmented reality mobile app advertising: Viral marketing via shared (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8QwEA7iQb34BtdnDl67bZO0TUUEXV3Em7IonkKStvtA18V1_f3OtMmKB1nQa2n6mi8zk_Sbbwg5NbIoTGRlYDRngbB5CXMuroLMwHLIpsZGdd3ak7x7ZvcPsttZIh1fC4O0Suf7G59ee2t3JHRfM5wMhyHSkiQD_DDELMRV8MOQTSCyu9dXc2-M__cbGiNWG6T8u4onHLVHZgaBCFW7WVQreXLxW3xadmQ57kJPd4OM_UPXvOt2wztpdiB-ELK9suM_32-TrLsklV42522RpXK8TVY8R36brPpy5ukOeQGgUccKoW8V1bN-rfNZUEhHMcenr28GXA_VkwnVrv0zxMszej64eBy-w31efeX1eTi4oJ9DTacD5MXTZkOflnM55l3S6970OreBa-EQWJ6xj0Awa5itcoCKzCPAS6JNknJbxqUoLEu1iIzQeZlnNs41ip9VpRE8S5jRDLKnPUITmcaVgFUrZE4ijrWuBANPUuSxyZKKpS0ivMGUdbrm2F7jRXkC20g5Oyu0s8K2m1y0SHs-bNIIeywaID0a1A8LKgg-i4aeIHoU6m2MkdDT17PpVKnLVEgB-TnP9v9-8QOyxpBnU28LHZLlj_dZedS0tjiup8IXu0sT9w

      by Sung, Eunyoung (Christine)

      Journal Of Business Research, Volume 122, pp. 75 - 87

      Journal Article : Full Text Online

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    1. Viral marketing : the science of sharing

      https://find.library.duke.edu/catalog/UNCb7760260

      Karen Nelson-Field ; Byron Sharp (academic editor).

      Book

      This item is currently Available Triangle Research Libraries, HF5415.1265 .N45 2013 

      cover thumbnail

    2. Viral marketing within social networking sites : the creation of an effective viral marketing (...)

      https://find.library.duke.edu/catalog/DUKE99119503497208501

      Sven Wilde.

      Book : View Online

      cover thumbnail

    3. Viral marketing and social networks

      https://find.library.duke.edu/catalog/DUKE99119508270708501

      Maria Petrescu.

      Book : View Online

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    1. Media, Entertainment, and Sports Business Books

      https://sites.fuqua.duke.edu/fordlibrary/2008/02/28/media-entertainment-and-sports-business-books/

      Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

    2. https://sites.fuqua.duke.edu/fordlibrary/page/71/

      https://sites.fuqua.duke.edu/fordlibrary/page/71/

      Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

    3. 2008 February

      https://sites.fuqua.duke.edu/fordlibrary/2008/02/

      Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

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