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Omni-channel marketing, integrated marketing communications and consumer engagement
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1ta9swEBbZBmNfxt5g3Rv-sPXDMneWbMUylI7SNWwdY6ykhH4ykiytgdSMNSv0p-7f7E6WZXVZYWUQnESRL3Hu8enudI9EyEvJFaNG2NTA6JIWyoIdbBRNOVWcWngIx-Oei4Nj9vVQTPdGo189F8bVMmN8fuZvlb-wHJCvivWNF_0OU-8WfmId80sZfX_0ab-G2He2eQ6ajd6D0vs7cPNVPv1fvEAbIAb5t9fATBAKDfAakANHwA4c_wk9X07bRYqk4NYsx6eBGQ36COtLNEM7FqYPNJMzz5XruJ1j036LC2zWHWG_3pBLvaB0x9s6N4P4IWvewsWD03vRpWHjkjRv35erRYdBV_07nm8NmVqkf7uq3gXOU4x3t-KEBy2jhIezi8wVQVJ22YjTCKwsssi02xHID-60KwZeHzccF-Lg8ONnzBfDt05ScD7pMEj2hQF_jJ2hotHFUpmoUUQNzyiiRhE3yC2GXhiY2nJ-HNJ_WQ5-tVsJMlyOn3PHfZnWfkjkNUXuz-weuevVlex2ULlPRqZ9QG73tImHRMaISbZPdoL2tt-e7LzBlgE5SfgwuYwc7JsAepIePcmAnkfkaLo_2_uQ-u07Us3KcpXmttCllaWpMikbW0phKWsmilopuKk417KsdAM2BIL2TFLwZJUWpoKTVdEolj8mieZcVMbSzFhRcM3VBCKUvNKGYmxQ6A2S9f9Lrf2i9ri3yrK-UiEb5HU45Xu3osvVnZ9cp_NTcmfA6zNyc_Xjp3nebTLywmn_N9mRmj0
Journal Of Research In Interactive Marketing, Volume 11, Issue 2, pp. 185 - 197
Journal Article : Full Text Online
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Unlocking the Power of Integrated Marketing Communications: How Integrated Is (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1da9swFBWjjLGXdls36jUrGuzVaSRZtjxCxxoWmkEhHQtlT8b6ooU2GXVK_36vvtylMAJ-kmVhc-WjI-noXIS-tFxSYoTNDYwueSEt4KCWJOdEcmLhEv4c96X4-Yde_BLTSRTRdFFW6XWBfhcfCJK8McfA8nlFqZ-ZA8Hwfff0CW95zItXk5yxskrndJyDtnO9hCIn4SqHhAId9gnln0agl27aed09MypN4sRNgKZx1JnuoXl6Xy-5HgbJSVh82NBiJ1PHrZ_2Bu1GBoq_hy7zFr0wy3foVRLA76PbxRIGOLeCjoEc4rlLo4ZXFo-vTmbJW0Lj83RaGm8cMenGx1cnX_HZ6mGzvivGsw4DuNzh2fkEz4Mu7Nt7tJj--D05y2NShlwBt1pDOF369JqW0paVkkaPlGw1VQBUta7rtq00Y0xXeuSs_yrNW26UFtaUwOUtoMEBwopzURtLRsaKgisuS-CdrFaGOMZXqAwVKUKNilblLmPGTUN6R9MQ2MYFtomBzdCwf-xv8OrY9sBBCH9fXQB-AWcSRYbqfztEs_brJzYkO2nYlmY_-Dj3raYgZ2iQulMToaJrgGLBJBugUGToc38bfnK3c9Muzere1WF8BMSB0Y__a_sQvXbv4JXEdIB21nf35lPIcHEEk4TTxZH_ax4BDEYLtQ
Journal Of Advertising, Volume 45, Issue 3, pp. 286 - 301
Journal Article : Full Text Online
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Communication-in-use: customer-integrated marketing communication
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LS8NAEB7UgnjxDVZrycGDHtYm2azdSKlUaZFAfRSlegrdR1DwUW178N87m-xWWsSTEAhkdyHLN5n5Mo8dgIMBE2GgeUY0WhcSiQz1oBIBYYFgQYYXz-u4-zx5DG97vHOxAFeuFsakVTqdmCtq9S6Nj7wWcI7cI0YueDb8IKZrlImuuhYaA9tawURoWMwXoYQqOUaJL523r25607iCqYpzcQU0_dPApc9r7aRrfIX4ygyHGJ0xVHPVulZjU2uGOmvw5TaQ52AfFzkohTdiJjnbnfL4f3tdh1XLXb1WIWwbsKDfNmHZpc5vwXXjqTlTcNKoPTXJ8xuZjPSpJyfIM3F_BGdND6lQ3qsru_bk_NJtuO-07y4uiW3YQCSNwjE5kZpJIUIaydCXAReiHjFlmofHfCAUk1Qjn0L0Y6WR-ShU-kpFdKBp5GeoPOgOeJIxHuss8HXGIyaZOEFOSmOpA8MGI1mGmoMllfYYc9NN4yXNf2d8niKQKd4MkKkBsgxH0xXD4giPP-YeWqR_mzojH2WoOPBS-92P0h_kdv8e3oOV0BCE3JlTgaXx50TvFw0pqrBY7z9WodR6SJJ-1YowPu2G3W-oUPuS
European Journal Of Marketing, Volume 51, Issue 3, pp. 445 - 463
Journal Article : Full Text Online
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Integrated marketing communications
https://find.library.duke.edu/catalog/DUKE99119314611608501
Video : View Online
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Integrated marketing communications
https://find.library.duke.edu/catalog/DUKE009490414
Book, Video : View Online
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Integrated marketing communications
https://find.library.duke.edu/catalog/DUKE001111117
Book
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Scholarly Communications @ Duke - Page 32 of 58 - Discussions about the changing world of scholarly
https://blogs.library.duke.edu/scholcomm/page/32/
Links ScholarWorks @ Duke Duke Learning Innovation Duke University Libraries Scholarly Communications Office Scholarly (...)
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Scholarly Communications @ Duke - Page 15 of 58 - Discussions about the changing world of scholarly
https://blogs.library.duke.edu/scholcomm/page/15/
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https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf
https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf
As part of my teaching at Durham University (UK), I have been involved with marketing communications and brand management. (...)
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Integrated Marketing Communications, 1991-1992
https://archives.lib.duke.edu/catalog/jwtlondonbakerdavid_aspace_ebe1445a21cbb49176136b7ee32f67b6
In: J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated » General Files, 1980-1996, undated -
Integrated Marketing Communications
https://archives.lib.duke.edu/catalog/batesworldwide_aspace_ref7889_bqb
In: Bates Worldwide, Inc. records, 1934-2005 and undated » Audiovisual Materials Series, 1981-2003 and undated » Audiovisual Materials Added to Collection » Originals [CLOSED] » Bates USA -
409. Integrated marketing communications articles, 1991
https://archives.lib.duke.edu/catalog/berensonbob_aspace_0b015904b239546e2b0e4570bfe4d71e
In: Bob Berenson Papers, 1950-2004 and undated, 1950-2004 and undated » Manila File, 1950-2002 and undated
Archival MaterialsSee all archival materials results »
Manuscripts and archival materials
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Architectural and defect-based test and diagnosis techniques for RF integrated circuits.
https://find.library.duke.edu/catalog/DUKE004312568
Archival and manuscript material
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Gene Federico papers, 1918-2003 and undated, bulk 1951-1991.
https://find.library.duke.edu/catalog/DUKE003501720
Archival and manuscript material
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