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    1. Omni-channel marketing, integrated marketing communications and consumer engagement

      by Barger, Victor A.; Manser Payne, Elizabeth and Peltier, James W.

      Journal Of Research In Interactive Marketing, Volume 11, Issue 2, pp. 185 - 197

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    2. Unlocking the Power of Integrated Marketing Communications: How Integrated Is (...)

      by Keller, Kevin Lane

      Journal Of Advertising, Volume 45, Issue 3, pp. 286 - 301

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    3. Communication-in-use: customer-integrated marketing communication

      by Finne, Åke and Grönroos, Christian

      European Journal Of Marketing, Volume 51, Issue 3, pp. 445 - 463

      Journal Article : Full Text Online

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    1. Integrated marketing communications

      D. E. Visuals.

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    2. Integrated marketing communications

      D. E. Visuals.

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    3. Integrated marketing communications

      Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

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    1. Scholarly Communications @ Duke - Page 32 of 58 - Discussions about the changing world of scholarly

      Links ScholarWorks @ Duke Duke Learning Innovation Duke University Libraries Scholarly Communications Office Scholarly (...)

    2. https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

      As part of my teaching at Durham University (UK), I have been involved with marketing communications and brand management. (...)

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    1. Architectural and defect-based test and diagnosis techniques for RF integrated circuits.

      Archival and manuscript material

      Check Holdings for this item's availability Library Service Center, University Archives

    2. Gene Federico papers, 1918-2003 and undated, bulk 1951-1991.

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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