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1. Sports sponsorship and the risks of ambush marketing: the moderating role of corporate (...)

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   by Cheong, Yunjae; Kim, Kihan and Yun, Lira

   International Journal Of Advertising, Volume 39, Issue 7, pp. 921 - 942

   Journal Article : Full Text Online

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2. Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLYGvPCCYCBRNpCRoC8jLIlzRdPQGK0QrRiXVoynKHHsNaiXaWkR-zX8Vc6xnUvVDYF4ido4jdWcL_Z37POdQ8gzn8nck34G4HVzy-NpZKVOEGARAVsAn-CM4zrk1-j9N_fT56h_vHVjp9LCqFhm9M9L86pcoXJAvSrGN15WFaZeF2ZjHdeXbOfteNBLwPcddX-AZVvfwejVG9h9zvr_ixc4B4hB_e0_YKa-KZyAz4AcOAJ24PhX6DmZXs7OC753NMtW5UQpepQ2GgXCGMqlMzsPqgU5nSNdClVzsvcznamyExjOUVxgAmIlxJybSM36IaZTIwJVdHi-LKyN7obirCinDXo2abRyy00QbjuKB4NRSiOiT_fqJe6PKH7TISowHkJLU09ZnK1M8XoxXxTL9nqIE9QBXxrBeu9jABRdpbluxAUbsaUwvuLCoq6k8lKY8d9jKNE7bU8QZuOoaG_Bq9He07_dnIVUNozvJWY6cFAAb_vNdFuFGHw4Sfrj4TAZ9U5H662KXXjIRYEeomt_y0Ueh1z_zbjeIgt9VZa1_hdVAlmX7a_1vE64WnzDNSRqdJfcMWajRxpw98iWmG-T7cZ1oV36Re1h3Se_DATpweRQw4LWsDjYnxzSCokUkEhrJNIKia9ojUOqcEg1Din0AjikV-GQLiRVOLyuzxYcH5Bxvzc6fmeZaiIWZ268tIQM4lhGInCizLU5PNEcuG4Ok6yfyyAL7ZinLM0ZywKY8zMhZcxtJ40ll0zI3GUPCc28MA2iKI4zlqm0Th4XPMu9zLeFjPK4Q15UzzrhJsc-lnqZJsrXdlkCpknQNAmapkO69eXnOrnMdRfuVoZLzChRJk7kOaED7pPbIU_rZpgdcMsvnYvFCq8Bfy9EDvroz7fYIbebl2mX3FxerMRjXSDlicLdb2kF4HQ

   by Parent, Milena M.; Seguin, Benoit and Ellis, Dana L.

   Journal Of Sport Management, Volume 30, Issue 5, pp. 473 - 489

   Journal Article : Full Text Online

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3. Measuring ambush-marketing and sponsorship effects: a football consumer response (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLY6kBAviJtEx5gsBHuZUuLYSRw0DY2yMnF5ALUCniLHdugktqL1IvG_-IGcE9shFUUD7SVq3SSufL4459jf-Q4hT1JeG1GnFYA3MZHQSkaKZRkWEYgt-BOaa1yH_CTffEk-fJSjYa_3M-TCNFxmjM_n_lHZkOWA-arIb_wRKky9OPUb67i-FLNXk7fHJcS-470VWLbzHYwensC9p3x0VbxAGyAG82__AzPtTaEBPgNy4AjYgeM_oed9s3TYJDCeVcv5NDoL2dHNbkPDq501DOjACHFZ0_Vstqhwt1v71M79C0fCta16-V_c4bmXydX7bVcd6sG5WqlFi1zVBgJOBcE68YTXSyyhtPTyC34pI2HIfnaZmxs4UH6VEkl4qSNxDqybowVgCaJK2Z3E_bLJaSeWdjMyc8rw_uXOXNmoP94bnmgJvWFnyPgrBiyTovA1ZtYluf0vW-R6gg4WOuEvJ-3eleSOWBT-esgbQ0X3TR2seURb04aP21XNXfcSuHd9xrfJLW8keuRgcof07PldciOkTNwjX1u00IPpoQPMwbPpYQTfWmNiAwXs0A52qMfOc6poQA4NyKEBOTQg5z6ZjI7Hw5PIF_CINLg5iwirH-Ss4kbGhciqJCukSTOjRW6MUsbWnCvwETNjsjqxJjZ5nWY519wKa1Sh-ANCK5GrTMqiqHjVKCkJbXVlRJXGtpam6BMRRq_UXtYeq6t8K1lQv_WDXuKgl37Q-2TQXvbd6bpcdsFjME17Lqqynxy9K7EN3N5cQGi_Yn1SdC1XLppVt9qVyCn5JR3sBDOXfiaYl3AWA4xB3LB9hVs_JDd_P2475NriYmkfueonuxBSfh7uNgj-BeEAyng

   by Chanavat, Nicolas and Martinent, Guillaume

   Journal Of Strategic Marketing, Volume 29, Issue 2, pp. 158 - 180

   Journal Article : Full Text Online

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