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    1. Leveraging the corporate brand

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bS-tAEF5qBfFFvIGXo-RBBSmhm-tuoCiiLVI9iFJRn8JmnaCgPQePij74351JdtNUFJTzEtqw3SSdyew3M_vNMLYRZBBIQO_EVxJcxLfSlRTI9zKlYqWEij1iI1_I_pV_eiZ7-43Gm-XCFHuZyT__Z16VT1gOxFel_Y2vtsPU7q1JrFN8iXsH50fdFH3fwdYzSrb2HYVu38CtzaD3v_qC51BjiH_7A52pJsUT-Bk1B4-oO3j8lvYcA95y2cCIkKk29Y6hhc71cKy351g430Dbe0ulHjn78ALD6z8PudGP1skdbQgZmXvLSDzChXrYOlYm22_iEZ6oxSMMD4vSLVHZS8Xa2Mir6VJSRAtqVhOtLq-twITiPrfuBWOh2_9NwdXy2mFZjHK8kPaHBa7adlg4PFymOEPKRUozpDTDBJv0CSk12eTeZb9_UaWhiERp01D0SDbPzWX7413UcE0NoAxm2YzxLJy9UphzrAHDeTZliQ0LbHMkUwdl6lQydTo3O4VYO-2bnUV23usO9g9d0yTD1b6IHl0tZBwnSc5jHek8EToH8CTIJAxFyP08E1EYh0JTH7I493nME18ADuB5piKAYIk5CDszlQNie6VDnWWJ9CC7FkXvgDAI-DJr22dLtSkdTx1M7tKv_tFltl394m9ZNuXLsSs_GLvKpkc694s1Hx-eYK3s47FuhPcOp1leyQ

      by Brexendorf, Tim Oliver and Keller, Kevin Lane

      European Journal Of Marketing, Volume 51, Issue 9/10, pp. 1530 - 1551

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    2. Brand architecture strategy and firm value: how leveraging, separating, and distancing (...)

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      by Srinivasan, Shuba; Hsu, Liwu and Fournier, Susan

      Journal Of The Academy Of Marketing Science, Volume 44, Issue 2, pp. 261 - 280

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    3. A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV3dS8MwEA8iKL74DU7nzIPoU7c1qW0mY9ANx_BNccieQpqmDpybmM2_37u0m5sikz41vZb27pr87nIfhFzyxHBhwDphShgP8K3wBDry_USpUKlIhT5mIz-L-wF7eBTdzre_48cOPsD52turxVKDDE8DzCbnYcScWd5fTLkRc63nQF2Zh8maRXXG37evrD7FHLyVlyi1q7MxL5aY7l6e9uf6kGF8dTWPL8k9DSuB10sVHNd-xz7ZLRAnjXMVOSAbZnxItucB70dkEFNsiDaik4w2h602LF4pjZf2F5q1YYt2hhOYUm5pTHuTmTXLxNYRfNoqXHQDJs2Jjkm_e_fU6XlFwwVPg5k19dIg0KECiBA1fBPBcSNCASJjaaIMIj1tWBZlnBuhw1D7MFwP0noWoFuSNzQ_IRQgTKIyAzhR6UAnSUP4JkkjV4c-4LxeIt5cAlIXZcixG8ZIojkCjJLIKImMksioErle0L_nBTj-pLxAgUqsajHGsJkXNbNWyjgEVIo7jkBxVch67aPKc1WQxT9tJYBFZ3CK-um_3-mM7DAMgnE-mzLZnH7MzHned6IC0L3drzhF_gLNnejl

      by Yu, Jungju

      Marketing Science (Providence, R.I.), Volume 40, Issue 1, pp. 147 - 167

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    1. Brand Revolution : Rethinking Brand Identity

      https://find.library.duke.edu/catalog/DUKE99119529722008501

      by M. Sicard.

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    2. Corporate architecture : building a brand : fashion, banking, telecommunications, automotive

      https://find.library.duke.edu/catalog/DUKE004273552

      [editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.].

      Book

      This item is currently Available Perkins & Bostock Library, NA2540 .A6613 2009 

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    3. Brand management

      https://find.library.duke.edu/catalog/DUKE99119527112408501

      guest editors: Leslie de Chematony ... [et. al.].

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      LOOKING BACK Abe Lincoln: Car Salesman The Lincoln luxury brand recently relaunched with a new campaign crafted by the Hudson Rouge (...)

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      The report spells out a two-month marketing campaign intended to (1) shift the urban market in favor of brand-name commercially (...)

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    1. Notes of my brief and rapid tour up the Rhine and to Baden Baden in the summer of 1850 : (...)

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      Archival and manuscript material, Book

      This item is currently Available Rubenstein Library, Library Service Center volume 1

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