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    1. Effect of brand experiences on brand loyalty mediated by brand love: the (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3PT9swFH6CISEugw0kCh3yYadNoXFtxw5CoIKopmpDgJg6TlEdO-KAWga99H_YH733nLiogDhxyiHPiRJ_ej_8vvcewFc-ykTFTZ7keddhgCLTxBjBk662Aq0NtyIUCg_N4KZ7eWX6p0twHmthiFYZdWJQ1G5S0hl5JyTEJJpjeXz_N6GpUZRdjSM0Rs1oBcrQqNwswwpHS0-I18ObeVaBxliHAEypBN1kFYtoUtPpXQx-_SRuUZfo7ZSeWzBUz6p1nzR2MEP9dZjFDwgc7P2ag1KfRiyQs2OXx_f71g342PiurFeD7RMs-fFnWI3U-U34V7dCZpOKHd4eYRg-doed2yPm5-2UH9lkPL_H7ujoYjoLMqGCBb1fZmeLi4ljesDQTWU0tOchyNTCiChG5MgX7wt1JFvwu392ffojaaY9JKXQcpp4kancSp2npc6UElklUTk4VQrv7IiXMvXaukynvtTo1FQe98imlcmcxxC2qsQ2MEF5Rj1yHDWVdMIar7h1UpQm10Jq3QIe97Qomx7oNIrjrgixUGqKgIMiFQXhoCActOD7fM193QHkTelvDVReF16AWAvacf-LRnU8Fk-bv_P27V1YwycJKozkWRs-4M_1X-qZFnsB93uw0vszGAzxenJ2fnH1H9VxDkM

      by Kim, Sung-Eun and Bae, Byung Ryul

      Asia Pacific Journal Of Marketing And Logistics, Volume 35, Issue 10, pp. 2412 - 2430

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    2. How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1LSwMxEA7iQbz4FuuLAb14iDU7WZOAKFotIoooinoqu8kuVYqV2iL6d_yjTja7xYKP-2QfyTAzSb7vG8Y2RbKLudCGGxM52qDIHa41Ch6pFCnbiBQLovCdPnuIrq51szHGNn-5wTdYf7K9-sB-BF1tQeWx35Jf3g_DLT0wtMUzyGNy10qDdGToSNYJwMPAaAuoxyKZNKfZZUXJKZDU2wFJEs4URiDW37Qa__ziGTZV1pVwGBxhlo1lz3NsooK1z7PP0-4b3GWdDhx3oVHyLvlee_-IkpXbq7f3YYiLaz--vMJxj-IgNAb0E2QJlSWc-_OG_rsfcQClaHXF5QRPVoEELrJ-wiu5E-jm8Ot74ISqdw_s9rquC-y2eXLTOOVlgwZupYr7nMqnXa1yo6WlKgfjnTy1MkokKuebR1Ct5ayQQuQJbYtypZxDT3V1IhXWYoa4xAD91aBKnKDgIh2mOotF6iRabRRKpWpsq1q5li1ly333jE4rXJ9ji6a7Faa7xjaGti9BrONHq8XCAYYmkY96kYlrbJ084o-Ry_8ZrLBJKqhMAPutsvF-b5CthTYT64XXfgH82OmP

      by THOMSON, MATTHEW; WANG, XIN (SHANE) and KHAMITOV, MANSUR

      The Journal Of Consumer Research, Volume 46, Issue 3, pp. 435 - 459

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    3. Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3dT9swED8Bnaa9DPYh0Q0qP2wPm8iW-COxEQIBopoqgTa2qeMpc-wEkKrS0VaC_55zYgcBUp_2ap8VOT7f_c73BfAh0SmrEqkipahFA4XHkZQsiWhWMNQ2ScHqROGhHJzRH6eyf7gEJyEXxoVVBplYC2p7ZdwbOd5uyhGqME73Jv8i1zXKeVdDCw3tWys4D41Qchk6KJIVcnzn4Ojk-2nrV3BZccGvgKo_9X7OuhcOjjk4jRYRwvJYyQea6pkzTy-nT_J2vexmXiH1V-E2bKWOxv7SRKM07xIPwrRDvcf_t-s1eOlRLNlv2O4VLJXj1_A8BNG_gb8_y1EV4V7Or-cI87fIzsUumuVju_P1YpfomYtPsOUWwZF2iozcS8bs1pFsE03qwrfkakxG8xs8-JZu6gjewu_-0a_Db5Hv5RAZntFZJC3jWgihC8MLiqiniktrRMpoJbl0EXJpymNb2UwrYxSCOsG0FZXEFaKQhq0DYc6LmGmboBzilhWyFElhOTNSZQx_UxficGC58RXOXaONUV5bOq7d5uMz7sLndsmkKe-xiHi94YKWNKOIYGXCeBc-er5o554szye26sKnx3QLPrcReCL3gmWa3zPEu8XT7-EFYrs6spjGG7Ayu56Xm03Hix4sZ8OzHnT2_wwGw56_Izh6TI_vAPA7E1U

      by Mizerski, Dick; Li, Jianyao; Liu, Fang and Soh, Huangting

      European Journal Of Marketing, Volume 46, Issue 7/8, pp. 922 - 937

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    1. Brand loyalty : measurement and management

      https://find.library.duke.edu/catalog/DUKE003905434

      Jacob Jacoby, Robert W. Chestnut.

      Book

      This item is currently Available Library Service Center, Rubenstein Library

    2. Creating brand loyalty : the management of power positioning and really great advertising

      https://find.library.duke.edu/catalog/DUKE99119549857608501

      Richard D. Czerniawski, Michael W. Maloney.

      Book : View Online

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    3. Creating brand loyalty : the management of power positioning and really great advertising

      https://find.library.duke.edu/catalog/DUKE002716194

      Richard D. Czerniawski, Michael W. Maloney.

      Book

      Check Holdings for this item's availability Ford Library, HF6161.B4 C94 1999 c.1

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    1. Front and Center - Summer 2011, Vol 17, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v17_n1.pdf

      The database is searchable on a variety of descriptors, including brand and posting company. An advanced search option is also available.

    2. Front and Center - Spring/Summer 1996, Vol 3, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v03_n1.pdf

      Nib lets brand corn, or how compa­ nies such as Western Electric, Chevro let, and Int ernationa l Nickel Company might best adapt their (...)

    3. Preview of the W. Duke, Sons & Co. Digital Collection - Bitstreams: The Digital Collections Blog

      https://blogs.library.duke.edu/bitstreams/2014/10/24/collection-preview-w-duke-sons-co-cigarette-cards/

      These cards were usually issued in sets of between 25 and 100 to encourage repeat purchases and to promote brand loyalty. In (...)

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