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    1. Having fun while receiving rewards?: Exploration of gamification in loyalty programs (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dS8MwEA_DB_XFjyn4TR587fqRpmllTHRahm-KIj6FtGndxpxjHwz_e3NNMjcQBX1smqNt7riv_u4OofOCZX6hBNeJRJg4ygQwJ4n80vEZEYQxkmUl1Ds_x3cvwf1DnLZrqG1rYQBWaXS_1umVtjYrrjlNd9TruQBLigMlP8oFAdGEEEh5EyDZ6c31QhvD_30NY4Rqg4h8VfG4_UY_mylDBF27_aTq3kn87-3Tks1Jt9HQvm0FuG5owIlOPawgsW1Lx39-2A7aMt4pvtL7dlGtGNbRugXH19GGrWOe7KF5R0AyAivLiOddpVywel7Rq9bGBYBxJ5cXWGP8Kvbj9xK_ijfAJunr3hA3u60BJDCmH9ggxSZNt9vCypXGuakOXdoE9_bRU3r72O44ZoyDk6toceqUXiajjHoijHMqGAFgaZ4TSnLhiaxMPKG0jkhiyULlW0hJAyoppZCgDYWfMHKAMPUyVnhSKneChCwWwpdEhlSGBS3zICKHKLRc47lpbg4zNgbcotj63DCbA7O553N1tIeosSAb6e4evxHEViT4Cje5skA_kx79nfQYbQYQ5leZnxO0Nh3PilM9veKskvZPBhwKcg

      by Choi, Laee and Hwang, Jiyoung

      Journal Of Business Research, Volume 106, pp. 365 - 376

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    2. Are loyalty program members really engaged? Measuring customer engagement with (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8QwEA7qQb34Bt8E8Vq7abpNCqKsq4uIHhRFPYW2mbouu4vsQ_DfO9OkiuBJj01LaDPDzNcv30wYOwSVC0DHDZIsTgNMASpIE1EGQslMKiXzvKR650d99Rzd3ulOe4a161oYklX62O9iehWt_UjoVzN8e30NSZakI_QfQS2sMO1iHEY0QZ7dOT_7isa0v-9kjFRtkMjvKp6wd9TLp5iIqGu3cG08K3blOynNdit6NfLpprPMhvWLVlrrI6c1cazDDxF23c3xn9-0wpY8MOUt99wqm4HhGpuvdfFrbKEuYR6vs0FrBPy4e9In7mHywb3I6zjsnvAB0BEjY45gtN__4DB8wYhlT_lNRUZiouTFFAHnAEb-HtGTnOjgX2Yc05Qb7KFzcd--DPy5DQFESk-CIsOfEAEWVFwmkSqVSsHmRZzLrJE3tE0RFiFuKnRRlNpCCRZBS5wmqYS0aW0pNxlvNnIFDWsRP8hY6SwTVtq4aWNolkWUyC2mazOZH2trMBWYWrrWM97ChixsKglftMUO0KzmzXXzMNRf-7J1bWgMAY9QSZq8i-2_z7_DFunKKf522dxkNIU9d9bEPgL4p_Z-5aGfltjwiA

      by Bruneau, Virginie; Zidda, Pietro and Swaen, Valérie

      Journal Of Business Research, Volume 91, pp. 144 - 158

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    3. Understanding loyalty program effectiveness: managing target and bystander effects

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1Lb9NAEB61VEJcKC-JlBLtgYcEMtl4114HlaJQxWortYESVOW02pfbQx9RnRz679mx102MAHHgMpLl8WM169nx7PfNALxyQvedn7hRqvgg8kuAiAZpv4j6gikmBNO6QL7zaXY4jb-dZPneGuw3XJgK7Y6-sfLSajYre_ba9Ibch8n-35tlvYPJOP-80j1j8Qnxz3LmMLdcrsNGjPRKpPKN8yVDktWFpGiFtaSs2d-sSHQ-KEf4JQIyaBKlrRXqVz_d3jBlYR3KN6G8GwGCsD_UIJQ6HdFCZzdlHv_HYB_BwxC2kmE9zx7Dmrt6Avcb1PxTmP5YJcmQnfPdC8xLzG9JAIDt9M53SQ0eCf71I7kMPZJIDUcn_mKib6ubuJugXD6DST6a7O1HoWtDZJKUzyOTiYza1H_YZmCx_h7XWcyFoYbTTLBYF26ghFIx_mzFhlltOdKDHW5q6oI9B5JQLRy11gcPjItMqb5llieWu6Qwcco6QBsLSRNKmWNHjQu5LMKMRpXeqBKNKtMOvLu7ZFbX8fib8mu0igx9QL0oMVNSnqlFWcqleTrwttJDX-Cfb1SgNFxfOayq1dJ809I8q2uK_05xu5lqMniTUvoQDynPgvIOvG-m38rpP41j65_f7wU88JFgyC1tw735zcK9rPtjdGFdnE67sPFldPz1xB8dDMfd6uvy8ogOUcZHXn4_HqEcH_4EMtouWQ

      by Palmatier, Robert W. and Steinhoff, Lena

      Journal Of The Academy Of Marketing Science, Volume 44, Issue 1, pp. 88 - 107

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    1. The Federal civilian employee loyalty program; report.

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      This item is currently Available Library Service Center, Y 4.In 8/15:L 95 c.1

    2. Federal Civilian Employee Loyalty Program: Report by the Subcommittee of the Committee on (...)

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    3. Federal Civilian Employee Loyalty Program: Report by the Subcommittee of the Committee on (...)

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    1. Front and Center - Summer 2011, Vol 17, No 1

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      For more information on the Travel Grants program, please visit our website. The next deadline for applications is January 31, 2012.

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      Although the JWT Fellows program was new in 1995/96, this is the fourth year of Travel-to -Collection The John W.

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      With an interest in locating this social movement in its local context, we also will consider the education reform program from (...)

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    1. Papers, 1938-1952.

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    2. Lane family papers, 1861-1916.

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