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1. Front and Center - Summer 2011, Vol 17, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v17_n1.pdf

   The database is searchable on a variety of descriptors, including brand and posting company. An advanced search option is also available.

2. Front and Center - Spring/Summer 1996, Vol 3, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v03_n1.pdf

   Nib lets brand corn, or how compa­ nies such as Western Electric, Chevro let, and Int ernationa l Nickel Company might best adapt their (...)

3. Preview of the W. Duke, Sons & Co. Digital Collection - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2014/10/24/collection-preview-w-duke-sons-co-cigarette-cards/

   These cards were usually issued in sets of between 25 and 100 to encourage repeat purchases and to promote brand loyalty. In (...)

4. Introduction · The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s-1950s · Du

   https://exhibits.library.duke.edu/exhibits/show/ponds/intro

   It was a brilliant tactic in an overall brilliant campaign because it reinforced brand loyalty among long-time users while (...)

5. Peterson Collection of Advertising Cookbooks - Emergence of Advertising in America Research Guide -

   https://guides.library.duke.edu/c.php?g=494860&p=3386132

   Some cookbooks that promoted one product showed pictures of a manufacturer's entire line, thus further reinforcing brand recognition (...)

6. The Devil's Tale - Page 4 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

   https://blogs.library.duke.edu/rubenstein/page/4/

   And he had enough money to buy things that I needed, and I opened my first store. Brand new store, everything custom built, in (...)