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    1. Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwvV1bS8MwFD44BfHFOzhv5EEQhG69rO2piCLFMYU9TCfDp5ImGXvYpuiG-Ff8teakjTpR8cnX9jRNkzQ5l-98B-AgVCi1FopOrFTuNFAFDs9Fw5HC5doeQckNiWsPr-78zjU20zm4t7kw5Qg-1QhWpXtkNmv6u8kbXS-DjHU69xJtefjaYEkwQDybTkZZ4e62VTXoCsWnpyMKbQsCRL44Nr2tAgtUmYmstZtm-r51e54pfW14O6n9Mgz67StnD7IP7fQTIMycUc0VeLVfZwDatQKgUrgqZpDblgLyHwdiFZZLzZedF0t1DebUeB0WLfB-A3pUlm34xLoDPmFtQ_t5zFr3z-xkcNqZ8rHJhtN7M2vbRG1mYYMn9cEpS_mYXZqcT1b4IlnBebwJt82LbtpyyrIPjvCjeOJEeRgHvuhrZUyo2BMSudaxIk8pEQl0ZcBjty_0PqSlMUephcNEqz1aRroeRsEWsFgI4XuykQREONiXmEvhI_eShLuqj0EVXDt5mSjJ0KkmxzDzLP_515GtwtH7Iw8FE8hvwrt2RWR2JjPd35B66bpVOKRp_bj1Y0Pbf5bcgSWfUjMMlHgX5iePU7VXlLjYh0rc7eybtf4GaxIOxA

      by Pauwels, Koen and Perry, Vanessa Gail

      Journal Of Public Policy & Marketing, Volume 41, Issue 3, pp. 206 - 210

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    2. QUANTITATIVE RESEARCH ON CONSUMER BEHAVIOR BY OPTICAL RED WINE MARKETING (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrZ1NS8MwGMeDeNKD-Aa-k4PXsjbpbApj0NXURbHVUjZ2KnmrOw0Z-pX8nD5pK-7mwd1CSJ-Qh5L8_0n4BaHboWUGVCjzImuVFzJLPal06BntS_AjzMgW4jpnjwvyWrIs3Xjqy90J6_DAXeIGahgoFVopIwnK_U5KTRqw4AENqaZStcYHXPmGmWp3V_wIrIHbYCEw_3qOevYL5Sf96pEdooNe9uGk6-4I7djVMdpP3tY9-sKeoK_Rcgz6Mq9ElVRixvHPWc5osBzjIsdpkcMcyEs84dNkJgooLHDxUjmiATS-x3ORcwxRnpPyiVcif8Bbjue-PEUi41U69dww6_cOVlE7fHRbAUmt-6TWfyWVniEcaa1JYMKYOmZfY5gymjAZxLH0bcPoOZr8v6OLbQS5RHsgY8Luit0V2v1Yf9rr7nGHm_a3-AbCXrls

      by Roxana STOIAN

      Scientific Papers Series "Management, Economic Engineering In Agriculture And Rural Development", Volume 14, Issue 3, pp. 331 - 338

      Journal Article : Full Text Online

    3. Innovation in Marketing Research: Quantitative and Qualitative Analysis

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Lb9QwELZWICEuqDwkyks5kHKovI2dZO2gqqjsQwXEoWhXiFOUtR02EruqaAtqfwy_lRk7dkJVpCIukWM7zm5m4nlk5htCXuZGatBCJRXGLGkmTUqrpcqoVkkF9ojUlQVx_Szff-HHn-RsPBj88rkwNpYZ7fPT9lW5JssB81UxvvHCV5h607Qf1tG_lLDJ4sO0BNt3vvMDKNs7B6L7N3AnTmf_yy_QBxyD-bf_wDNhUeiANnAOHIF34Hgj7nkXiqWiQ-SjT40OgXroSDg-rzY2RQ2Dj9D_7vA43LkHO-krv26Zi81qt9ldwx6rL-PxJD5kq3g6i99KaNnIhMbd242dhrEG9d4OPXJy-bP56sqDHQ37vguedJsbB9WCIjaak0NtHxd0JLr9OPCd21xZm0bu5DRzMCdXRQAi1iOm7HrdDPGWQ4zY64Sd_8B_RQaGyESwiewKJVxf4vUlKzGD7zYHVYr1THbrw7PgOJiRH_6OwwW1S-z98RN6eo9DI7MKzHyL3Gstj-jQEfs-GZjNA3LHJz48JIuO5lGzifZXB4HskSf7_t7q4DUO9WmPnRHQP-rRP_L0f0QWs-l8fETbohtU8aQ4A-mY5HLEdJaNUlUnSudKFFqJKtNaKKGl5rkBG7TI4TU3VS2WieJCsVQUhtd1kT4mkVBKcViiSBHusdZyqRWXFSuKKjG1TLcJ9c-iVC0UPVZE-VZe__i3yasw_8SBsPxl5pMbz3xK7mLbedOekVtn38_Nc1cR5IWl8m-A9HpY

      by Dzwigol, H.

      Marketynh I Menedz͡h︡ment Innovat͡s︡iĭ, Issue 1, pp. 128 - 135

      Journal Article : Full Text Online

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    1. Quantitative marketing and economics.

      https://find.library.duke.edu/catalog/DUKE99119247858708501

      Journal, Magazine, or Periodical : View Online

    2. Marketing Research.

      https://find.library.duke.edu/catalog/DUKE99119353084608501

      Book : View Online

    3. Marketing research : a practical approach

      https://find.library.duke.edu/catalog/DUKE99119548765508501

      Bonita Kolb.

      Book : View Online

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    1. Understanding Research Impact Metrics – Duke ScholarWorks

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    2. Front and Center - Winter 2013, Vol 19, No 2

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      In comments given by Center staff, Achenbaum’s papers were lauded for their unique insight into building brand equity, strategic (...)

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      Hamilton  (1899-1989) Pioneer in the field of quantitative economic history. Together with his wife, Gladys Dallas Hamilton, also an (...)

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    1. Market Research Department Trainee Day--Quantitative research, 1992

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_52499452836271078cd3210503fdaec6

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Unilever, 1900-2002 » Elida Gibbs, 1982-1995

    2. Writings, 1956-2016

      https://archives.lib.duke.edu/catalog/treynorjack_aspace_2915570edaca22d52f1fba3ecd10778b

      Material related to Treynor's published and unpublished writings, such as annotated drafts, proofs, reprints, notes, graphs, transparencies, and (...)

      In: Jack L. Treynor papers, 1928-2017, bulk 1956-2016

    3. Jack L. Treynor papers, 1928-2017, bulk 1956-2016

      https://archives.lib.duke.edu/catalog/treynorjack

      Jack Lawrence Treynor (1930-2016) was President of Treynor Capital Management. This collection primarily documents his professional life through (...)

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    1. Jack L. Treynor papers, 1928-2017 bulk 1956-2016.

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      Archival and manuscript material

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