Search Results
ArticlesSee all articles results »
From journals and magazines
-
Why is the traditional marketing mix dead? Towards the "experiential marketing (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1tb9MwELY6kBBfEG8ShTFZFZ1AId0SO2_StGmUVhPwBdRq8ClybYdGYhNaw8T-FT-KH8JdbCdhqzTQvkRtEseJ7rF9d37ujpAXXPNAFjzxozjVPhcB9xeZFn4hRSJDHQlV1Du66bsv4cdP6XTc6_12sTA1lxnt85UdKmuiHDBeFfmNF67C1EFpN9bRv7QbvJ2_n-Rg-862z0Gynf8gdDcCt4dselO8wDlADMbf_gdmmofCCfgNyIEjYAeO_4Se4-UFljpHrbQ6E6q0HsMTFyPtnZQ_PYX4YFNvVlNvzd3DMNQ2e3JVXm4BF1GjTSbDMKtpo97KJseVXuFYYoZA6vj4uknFDN0h2cQRMwEeX7HgiScusZlaDbt9ePMWHcetqJef41LZ8C7r-gg5sqVNpOcazpT1aiJpLzKkz5E2czqPYx-s0LQ76bdO1cb2NjN4YH0rRhkITKDslXXGEjOhN-xsBC8XjkAJAOMsahfWhu5or2yQ2yEqZKi0v5k3e10pM0Qk9-ouzgwzwK_r4C8NamNZ83e7WXavaBW1qjS7T-5ZCdBDA6sHpKdPH5I7LsTiEfkF6KLlioIYaQdddG-53wiKAlz2dpb7FEF2QC3E6iaDLsDWNhrQl8nk1WsqaAMB2uCLwjdQhy_a4osafNHytO7F4YuCgB6T-XQyGx_5tnKILxnnlZ-yeJHJTKVc8SiKkixLlVQq5CyONNgsMuESLCUmMh3rggUFKNoiw1yUrIiDWLAnhLJEpUIUmN9PcRYyoRVL9ELyTOJmeton3IkhlzafPpZ1-ZYHLu2ulV6O0sut9Ppk1DT7bhLKXNdgADJu7sV08EeHH3I8h7keo10Wngd9knUhkFe1u68wtXlydk0Hmw4vuZ2CVjmWtEsxrj55eoNHPyN323G7SW5VZz_0c1N2ZQts2c_jrXoo_AHJafFh
Journal Of Strategic Marketing, Volume 32, Issue 2, pp. 101 - 113
Journal Article : Full Text Online
-
Marketing mix, customer value, and customer loyalty in social commerce
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3da9swEBfZ9rI9jHUtrPtCD1sflmiLLSmWobSMNGG0DbQlZXQvRpZlGmjK6JLB_oH93bvTh-s1LazsxXGELcv-ne5Op_sg5J2wIjG1yJgcKMuETgQrc6tZbXRmUit1VbsdXbV_lh6fqPGw0_kdY2GcLzOuz3-EqXJLlAPGq6J_469YYWp3FjbW0b7UT_ZOD0YFrH2nWz8B2dZ_AD3OwK33fPy_9AJtQDEYf3sPmmk6hQY4B8qBI9AOHP-JeiYxGLo7nznxZJagJc7tVRezg9vo89m0XqAVYuFiCIMVHkY1R6eZtvbrzY920Q0phhpT9NelEwWaHUZJij5CM-93VgGBnn1smycS1TJPeI4KOg0DPYG3WW6qVkjL809fsSdI4lCYeJXJu8AFGPIJGnfhoehG7dPX_p1Q-4aga9wP3cKnrwrsooBf7KLALh6QRymqTMAXj-S3RqJj_mS3ax5eJeyOYwWllVG09BvvUesUlekz8jSsMOhnD-oa6djL5-RJK-_kOplsn-80CFNAePvT-U6PRjSpw7hHAeHrtoAwnV1SjzCNCG-Q0_FoOvzCQl0NZlIhF6ySuRiUfc3LROtBBRp5LQclTOa8TsoskzIzZc7rDF5VJyZRJi8tqslKVEIqnfMXhPKsUlrXmP2uEjzl2lY8s6URucGtZrVJ-vEzFCZkm8eiJxfFnR9_k3xobvnuU63cffHL-1z8ijy-Js3X5OHiamnf-Oofbx3SfwD7UHTv
Internet Research, Volume 28, Issue 1, pp. 74 - 104
Journal Article : Full Text Online
-
Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LSwMxEA5VQbz4BqtVcvAa7eaxyYpUtFhEaK1FEU8hm921Falv0H9vZrOpelAvXrLZ3SQQJkwmM1--QWib5zyyBZdExCon3EScpEluSGGNtDQXJivKiK46vabnA9Vp11Av3IUBWGXQiaWizu4t-MjdIV1I2nS2ID94eCSQNQqiqyGFhqlSK0CERiRqCs1ENBZwGJOD84lmplw1A3u4MxOScJWuxHvdAr5vBGAv5WlPo5-2qq9Km1U7UWcBvYc5lDDsHQ9D8Q6Jb_jsQPT4f9NdRPOV-YoP_XpbQrV8vIxmA3p-BfUvgLVjfIMHJTQV7w9b3XCven932CLwYfQGVeyJk5_x_Rj3S4-8U217-BB3XVcSyFJW0WXn-KJ9QqqkDcTyiL4QmVLDiohxlsbWMJHJKBVUGJYqaUxBUynckcemSWxi69aPjZpJxmP3zLirW7aGMJOZcm2BWi3jjDKTZ0zmqeWJhTimqiMWBKNtRWUOGTXudMCs3WovTg3i1E0G0L06IpNeD57K44_2MshcV-aINzO0223-6NkIQtWVSnjWnxJd__33BpqDsTwerYGmX55e802fq2KrXM9QXl1voZmj415_4N66tFuWZx_J3gju
Journal Of Retailing, Volume 94, Issue 2, pp. 113 - 135
Journal Article : Full Text Online
Books & MediaSee all books & media results »
Books, music, movies and more
-
Der Marketing-Mix : Mit 4 P zur erfolgreichen Strategie
https://find.library.duke.edu/catalog/DUKE99119679935308501
Book : View Online
-
The Marketing Mix Explained
https://find.library.duke.edu/catalog/DUKE99119322820408501
Video : View Online
-
Packaging in the marketing mix
https://find.library.duke.edu/catalog/DUKE000986097
Book
Check Holdings for this item's availability Ford Library, TS195 .D36 1990 c.1
Our WebsiteSee all website results »
Guides, policies, news more
-
Rubenstein Library Test Kitchen: The Joys of Jell-O (1962) - The Devil's Tale
https://blogs.library.duke.edu/rubenstein/2020/01/31/the-joys-of-jell-o/
Chill until firm, or overnight. Mix pineapple juice and sugar; heat until sugar is dissolved.
-
JWT Career Papers: G-Z - Guide to Collections Related to the Ford Motor Company - LibGuides at Duke
https://guides.library.duke.edu/c.php?g=289904&p=1934102
Woodell Papers, 1943-1958 Ford’s international marketing is heavily represented in the reports, correspondence, itineraries, and notes (...)
-
2016 March
https://sites.fuqua.duke.edu/fordlibrary/2016/03/
He changed his product mix often and focused on independently owned toy and gift shops, which remained loyal to him.
Collection GuidesSee all collection guides results »
Detailed inventories of archival collections
-
1988. Speech. Achieving a Balance: The New Marketing Mix
https://archives.lib.duke.edu/catalog/jwtwritingsspeeches_aspace_ref1841_pvf
In: J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated » Open Files, 1912-1993 and undated » Krupski, Andy -
1964. Speech. Who Put the Glue in the Marketing Mix?
https://archives.lib.duke.edu/catalog/jwtwritingsspeeches_aspace_ref2550_vvx
In: J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated » Open Files, 1912-1993 and undated » Schachte, Henry M. -
Qualitative assessment of sales impact of marketing mix promotions, 1994 Sept. 22
https://archives.lib.duke.edu/catalog/batesworldwide_aspace_ref258_jck
In: Bates Worldwide, Inc. records, 1934-2005 and undated » Client Files Series, 1969-2005 and undated » Carter-Wallace Co. » Deodorants » Arrid
Archival MaterialsSee all archival materials results »
Manuscripts and archival materials
-
Aunt Jemima pancake demonstration photographs, approximately 1950.
https://find.library.duke.edu/catalog/DUKE010763385
Archival and manuscript material
This item is currently Available Rubenstein Library, Sec. A Box 183 Folder 1
-
Richard Deming papers, 1939-1988 and undated.
https://find.library.duke.edu/catalog/DUKE008113799
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library
-
Healing historic divides-- or institutionalizing inequality? : historical development and (...)
https://find.library.duke.edu/catalog/DUKE004162599
Archival and manuscript material
Check Holdings for this item's availability University Archives, Library Service Center
Some materials and descriptions may include offensive content. More info