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A review of comparative advertising research 1975–2018: Thematic and citation analyses
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV07T8MwELYQA7DwKEi88cCaxo4Tx0EIqRQqxAYqA5MVP0qpUEGU7vwH_iG_BF9sUzGgSjA6ii0nd7r7ZH_3HULHmXKondc2IcIUCWhMJcqQPKk008RkFde0KU4W1_fZza3odRdQN9bCAK0yxH4f05toHZ6k4W-mL4-PKdCShFuMZeCzjIHstkMT4Nm9i_PvaAz3-57GCNUGnM2qeNJRe6SmLhGBandGGiXPjP2WnxYjWS6knt4aGsdNN7zrtued-BOIH4TsqOz4z-9bR6sBpOKOf28DLdhxCy1FjnwLLcdy5skmkh3sy1_w8wCfDs_0TE4c16Hbs0uPp-nwDAdloSGmVVl8vn84WCBOcD_oxuJ6bLAOmuFuAGopdrKF7nqX_e5VEro2JJqV2VtiqNack3LAKTeDipecCwfqjK1ooW1OLK8YHKIUihXKUlJBrw8XVQw3VAiH7rYRJkY5mEK5ErnKbV0Koh0WoQNa14rWluygPBpJxn1BS40nGUlrIxlsK8G2ElptZmwHtb-nvXgxj3kTRPQA-cNq0iWceVOPwGMkaGyMgcTzUE8nEyk7PBdwN1mS3b8vvodWYORpNfto8e11ag98O4vDxv2_AMXXDLY
Journal Of Business Research, Volume 121, pp. 73 - 84
Journal Article : Full Text Online
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Increase consumers’ willingness to pay a premium for organic food in restaurants: Explore the (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1Lq9QwFA73urob8QWOjyGCK6HTPNtELhd0cBBBULkuXJW86hTudMo8kNm58j_49_wl5qSd0W5cuCttQtqck-Q7zZfvIPSc2YjaCxMyorzMQGMqs56ITDvuiGe6cDQdTlbvvrCPn9Rifobk8SxMIu0728zam9WsbZaJW9mtXH7kieUf3s81LDOU5efoPAYwf4XoafqFiIiwfgczBmA6r7vt4WsMBRmbadj1guwwXGoNaHu0HCXV_hHUHBMle4pkWnkWd9DtATLiV_2r3UVnob2HLk4z1-E--hFHOZDLA3bDicrtr-8_8bcmCW7DZIZ3a9yZAza424RVs1_hCFZxn9LJxeu1x02LIU-H2W-AGvMS9-y8gCNCxMBBxOsaXy6v3B-5cGyGbM6xkct8efUAfV68uZ6_zYYEC5kTgu2y0mtWUkcjRvAFdYwLU3oiVUEDNcSIujTGMc-I4V4WWhQRC3hipWTeSsIlf4gw8TYiClpYJawIplTERdhAa2qMpSaQCSLHDq7cIDsO2S9uqhh-gHmqZJ4KzFP15pmgF6cqXa-58a_Cr8Fqp4Igl51uxC6sBqepPK_rUnFrhfdC8lLXRS2dVMr7Wip4yWdHm1dxeMGeiWnDer-tWAmYligtJ6gcOcOoxfGT6LdJqHvw00f_XfMxuoBPTYRD_gTd2m324WmftmIaJ_NrMU3_EKZpBPwGiNgOkw
Frontiers In Psychology, Volume 13, p. 982311
Journal Article : Full Text Online
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Push-me pull-you: comparative advertising in the OTC analgesics industry
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1Nb9QwELUoSNALHwVEoFRGQoiLu46TtR1UVVqlbNEeuktVhDhZtuNoEe22aliJ_nvGjp1qD1Vv-RgnTp6deY6fZxD6yAywdq4dobIZEx9jipiGlqSyhaUNq7jNw-JkOfvFvp_KaR1FNF2UVQZdYJjFB4Jkzt2I8cIzi2oLbcnAgmaT-vZzy0KGJu8aCbDzPMbv8XIdcI2cAOfOfQwFzjZczyP_Fv8lFeIGvxxYahHdzPQZWqQKBo31fq8x6f82bIivUxTHe5_lOXoaKSee9G3kBXrgVjvocVK876AnaXFy9xLNF-tuSS4cvoKhKbm5XH_BB8tDexsiHOuYwRlc3sFoeYh_rzBwSDw_q7Fe-aQhAHsHR0NGkJtX6Mf061n9jcScC8SWomCkkbrVsuLOCKq1sE0h20pbVwojbWW5yZnVRmtHTdMaWjoKey1zjbYSxpKyeIMwbQyQjJwbWZrSaSGpBSaRt7nWJoeSGdpPOCgbI5H7hBjnKo1IPHDKA6cCcBn6PBS46oNw3G36KQA72OnrP167Jsbq58mxGh_T6mjGhFpk6HXAZjBMwGRoNzUFFftzp3xWHMHh-kWGPgynoSf66RW9cpdrbzOG-wjmbUahCd1XWXU6OTkKW2_vqs07tA0UjfcCml308O_12r3vE1fswWhgXu-F3vAfZ3IAgg
The Rand Journal Of Economics, Volume 47, Issue 4, pp. 1029 - 1056
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Comparative advertising : history, theory, and practice
https://find.library.duke.edu/catalog/DUKE008411075
Book
Check Holdings for this item's availability Ford Library, HF5827.2 .B43 2018
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Statement of policy regarding comparative advertising.
https://find.library.duke.edu/catalog/UNCb5768126
Book, Government publication : View Online
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Poliocy statement & guidelines for comparative advertising.
https://find.library.duke.edu/catalog/DUKE004284173
Book
Check Holdings for this item's availability Rubenstein Library, HF5827.2 .P655 1974
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Hartman Center Travel Grant Previous Recipients | Duke University Libraries
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Alvin Achenbaum Travel Grants Mark Bartholomew, University of Buffalo School of Law, "Advertising Outrage and It's Legal (...)
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Front and Center - Fall 2000, Vol 7, No 2
https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v07_n2.pdf
Lisa received her library science degree Lisa Stark, the Project Manager for from the University of North Carolina at the NEH Outdoor (...)
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Front and Center - Winter 2003, Vol 9, No 1
https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v09_n1.pdf
Richard Pollay donated 44 advertising and mark eting book s, including severa l example s of pulp fiction with advertising (...)
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Comparative Advertising, 1993
https://archives.lib.duke.edu/catalog/jwtintlintelligence_aspace_7b6bfb72c68267ed4e34705117092845
In: J. Walter Thompson Company. International Intelligence Unit records, 1955-2002 » Reports, Publications, Etc., 1955-2002 » Advertising Research, 1977-2002 -
Comparative Advertising, 1999
https://archives.lib.duke.edu/catalog/jwtglahroy_aspace_2709070e922ee5e32db20e944522e773
63 spots: Pepsi; Coke; Sprite; Burger King; McDonald's; Wendy's; Kraft Singles; Visa; American Express; Prego; Ragu; Avis; Dove; Pampers; (...)
In: J. Walter Thompson Company. Roy Glah papers, 1947-2003 and undated » Audiovisual Materials, 1991-2001 and undated » Videocassettes, 1991-2001 and undated -
Comparative Advertising Revisited, 1977
https://archives.lib.duke.edu/catalog/blaneyjohnr_aspace_edb9f7febff24cd236399584d6f760d6
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Woodbridge's Larger Atlas : Atlas, On a New Plan, Exhibiting the Prevailing Religions (...)
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Archival and manuscript material : View Online
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The Puzzle-Cap; or Book of Riddles : Chapbook; Pamphlet. 1833.
https://find.library.duke.edu/catalog/DUKE99119437503808501
Archival and manuscript material : View Online
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Bill Burk collection of letters and photographs from Sherwin Carlquist, 1997-2018.
https://find.library.duke.edu/catalog/DUKE004328180
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library, Library Service Center Fully Processed: Box 1, c.1
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