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    1. Risk Management in Digital Advertising: An Analysis from the Advertisers' Media (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3Pb9MwFLY2duGC-CUxNpAPUE7pkjhpEjQNVV0LggtsrRCnyHaSLdIW0BpAwD_Pe_6ROFqlgXaJUltxor7P9rP9vvcR8kIwMUmyQHpBBWuTqGS-xysf7oIyDmUp_Urx1j6n77-En07SxWxre8dyYVQsM67P16arbGA5IF8V4xt_WYWpN7U5WMf9JT84Xn2Y57D2XY5-gGWd32B02wNHL9nitniBMkAM8m__AzNdo1AA94AcuAJ24PpP6DnBiPM-NAZ3RY7rMxQY6SScDVN62vSJTXquSifzrII08DSIu819HFI8rXc83J7sklo0mt9iIm0vTZLUU17DzVuuz01Of9btb81cdjY3ltzweJBJf_G1Py9rkFivT51WKInS9nV4knF2VStJchN4zt29kTBQITWsQ_MwqEoP8FGIeRqNdEzplukEuHZW0Cxoi35D0TSDfOa4Czq99rWJSEduYsv4sjF-3BgGO9Th6GfeLh7S1GyTnRA9NvTqZ3PrUDDkGiuSnPl0S0RL_YONLxi4WIMEvNccDuVFLe-Te2b5Q6cacQ_IVtk8JHumuF5f0hEdUJbWj8gfxCI9PD_q8XN4cH5E64YaSGKlg0qsfU2nDbW4pIhLCrikDi5fUYXKDQ074HxMVov5cvbOM5IhnmRZ3Hoi8IsoiSRjZSyiIkkFj1kis1iWkwyGqyQMZSpSOQE3WSRJxYVIq5gnRckrwVPOnhBayCDyOStQSSICB5mDT4tZCFkBS50wiXdJZP_eXJpE-qjncpEHJt-utUqOVsmNVXbJuHvsm84kc9MDmWu7vFVbeJXW28nZDc_uW0Pnpreu83AC8zvm-wue3qLpPXK372r75E579b18pqVUnivc_gUph9-c

      by Pellegrino, Roberta; Panniello, Umberto and Tauro, Danilo

      International Journal On Media Management (Saint Gall, Switzerland), Volume 23, Issue 1-2, pp. 29 - 57

      Journal Article : Full Text Online

    2. Value Appropriation and Firm Shareholder Value

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3NS8MwFH84D-LFb3E6Rw4ieOjWpunXcQ6LePJjKp5KkqYgzDG67f_3JWk2J0wvpTQpad9L-n7p--UXgCsRijjJAukFFc5NmAp9j1c-ngUqolJJvzLr1t7Thw_69Jzmw4ZEM2tolYYXaLL4CJDEWPVpnOkEAWtBC-ORFcj_oRHlJ04SXKvrrXKRfbPSEy8FCCMx1MdrscfSD9eApeNy0Sa85Pvw6B7McKt7llti_zKska6deuO_73AAew3UJAPbNw5hS02OYMcx3Y-h98bHC0UGWlV8WlsXET4pSf5ZfxGt5Kx0bkrVxFQ8gVF-Nxree832CZ5kNJh7OLS0dIRQrEoED1laMiazVMWRFCGjvqBxVMlKsSRLBM5HZZj6MmI85rER8TkDUkqcf_Gw1KL6DLECx_CuBdnCElEfTaI29J1BC9loiuutLcZF4GTEf7mgDTfLO6ZWT-OPuqfGjMuKzoZt6DinFc2QmxX46TU51AiLr7UjV0WbGjjf1MAF7CIwyixDpwPb83qhLu12EV1E3LevXdMH8fiSD78BqWTPqQ

      by Frennea, Carly; Han, Kyuhong and Mittal, Vikas

      Journal Of Marketing Research, Volume 56, Issue 2, pp. 291 - 309

      Journal Article : Full Text Online

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    3. Psychological ownership as a crisis management advertising appeal - antecedents, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Lb9QwELYWkBCXipdEaUE-QC_btPEjL6kqQttdITix2gpxihzHaVeisGpSJH4q_4aZ2M4DigrqJco66ziyP4_H45lvCHlViCJOMqYDVsHeRBoRBqoK4Y6ZiGujw6qNW_uUvv_MPy7TxWwy-eljYVpfZtyf126qXBPlgPGq6N_4w2eYerN2B-toXwrZyemHeQ5739XedxjZwW8YdD8D916LxW3xAmWAGIy__Q_MdC-FArgH5MAVsAPXf0LPWC7CTt26O2NWGjUFQYM0Jhed5wx6ErRpnduIx80GyYqDKY6ZNqX11JhNv1018KVWKqG1HnPwtGf89V8U5AsfkI1-730US90LzcvGWdzdmUZ_wmUjTtYdapfq7GzdWoWXLa3E9ORgaO-ANRRtuP3ueOwoZYU2KJFBwmNHqW3LZBwHUlqqSi_pbWSzQ_RQbMfOxmo1gNgaRf9YXKw3JraGjaFbYAwrTpRF1sP4N95u9-QOucdRC0NNfTbvlATQ86wtwH26Dy5Lw8NrGxipTSNS3bESIZxmtHpIttyI0bcWRY_IxHx9TO77iIonZDMCE-3ARFVNFbVgokfnxz2e6ABPR4fnx9RiigZ0gKl96hG1D8Ul7fH0lJwu5qvZu8Al-gg0T6MmkFHBRVkmWiZxVqWRMkyZRKmikFxzk6amDI1hBawWrGK6QgopIY1kZZQVKY_EM0JLzWSoRIn5HySotQo0UeQOFCVsUHgSbRPpOzDXjv4es7B8yZljyfX9nmO_567ft8lBV21j-V9uqpANRydvWsNbZbPk5OKGurt-KHMnDGr8g0DWSc6e3-LVO-RBP5l2yd3m8sq8sAlQXrbI_AWf38iQ

      by Raggio, Randle D.; Sun, Jie and Hartley, Phillip

      Journal Of Marketing Communications, Volume 23, Issue 6, pp. 632 - 646

      Journal Article : Full Text Online

      View Article PDF

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    1. Advertising management

      https://find.library.duke.edu/catalog/DUKE003905430

      Edited by Charles Weinberg, Peter Doyle, Philip Law and Kenneth Simmonds.

      Book

      Check Holdings for this item's availability Rubenstein Library, HF5823 .A3844 1974 

    2. Advertising management

      https://find.library.duke.edu/catalog/DUKE003481698

      by editorial staff, International Corerspondence Schools and W.H. Leffingwell, S. Roland Hall, George Frennch, Clowry Chapman ; 84 illustrations.

      Book

      This item is currently Available Rubenstein Library, HF5837 .I584 1926 c.1

    3. Advertising management

      https://find.library.duke.edu/catalog/DUKE002128953

      Rajeev Batra, John G. Myers, David A. Aaker.

      Book

      Check Holdings for this item's availability Perkins & Bostock Library, Ford Library, Rubenstein Library

      cover thumbnail

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    1. Women in Advertising - Women and Advertising - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=289824&p=1931428

      Women in Advertising - Women and Advertising - LibGuides at Duke University Skip to Main Content Home LibGuides Women and (...)

    2. Searching for Records (Management) - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2020/03/24/searching-for-records-management/

      Searching for Records (Management) - The Devil's Tale Primary Menu Skip to content Blog Roll Commenting Policy Featured , From Our (...)

    3. Advertising Culture - Bitstreams: The Digital Collections Blog

      https://blogs.library.duke.edu/bitstreams/2015/05/29/advertising-culture/

      All of this to say, I love browsing the advertising collections at Duke Libraries. I’m especially fond of the outdoor (...)

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    1. Advertising columnists. Articles, 1985-1999.

      https://find.library.duke.edu/catalog/DUKE003010597

      Archival and manuscript material

      This item is currently Available Rubenstein Library

    2. Lynn Falch advertising scrapbook, 1923 July 14.

      https://find.library.duke.edu/catalog/DUKE003560681

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1, c.1

    3. Euro-Advertising Holding B.V. records, 1979-1985.

      https://find.library.duke.edu/catalog/DUKE003879321

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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