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    1. 'Shockvertising': An exploratory investigation into attitudinal variations and emotional (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1faxQxEA8iIr6oVaGrraRQfFvvNptNslIKvaWn-KD0H8WnkM0mXKnsSe8qPpZ-Cv16_STOJLvbHiKIL3vsZkJyezOTmWTu9yNkm_lGjkufpw78Y8qZLVIDepF6oUpurHBFOIo5VR-_sINDNa3uUH1FfIhhww0tI_hrNHBTL0a3oKG2BivPMVtHzCYMjT5XQ6qVlYFrJ-OSpbDoyfh3Wew56vqtrEMPMPk8W0CAiu_2x0q0eTdmDYvO9Alp-umGiuu3seIk7j2slGL3mI7_9c2eksddUEr3ohatkXuufUYe9jXxz8n1zdXPoxl4zkjeDKvdzdWvd3SvpS6U8IWTenp2C9kxb-FuOadmiZUIDTJv0e-QlcftQWrahrrIHwQNELba-Bx67Mx2FzgSNc0w2M5otvuCnEz3j6sPaUfekFqICcYpt6X1kEuBKjDmlJdC5hA7GW8y7mo83YRHQsoGEel9rRCVRknvSlc0NTMyXyc0t2rsm7z0TtQ8c3lZO2FFUYjaCuQWTcib_jfUtoM0R2aNrzqCMTNta42vMiF0EPwWUTz-FFmPSjAISA7Rpcw4g2GCWgwt5uIc6-FkoU8_vddqcnQwUdWxPkzIRq83unMFC52Bk-MFwgwlZGtoBiPGkxnTuvklyiAFeAG-MSHbQTX-Nk1dTfDj5b-JvSKPWKDvwJq5DXJ_eXHpNiPtxetgMHDdn5z8Bvn1HBk

      by Robinson, Matthew; Stern, Philip; Parry, Sara and Jones, Rosalind

      Journal Of Consumer Behaviour, Volume 12, Issue 2, pp. 112 - 121

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    2. "I'm Not Gonna Be Like 'That Guy'": Examining Antidrug Shock Advertising through the (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLbK9rIXBAWJjYKsirYPVUZjN06CpqFe6YqYBBRN7CVKHJtW6wX1guif47dxHDtpCpMG2kvSOLVd9Xw5t5wLQq-IjN2GL6klgD9aTcIdKwRcWJJ5fjPkTDjJq5grb_iVfPzk9TuFwq80FyaJZVb2-co8KrdkOah8VRXfuE07TL2dmBfryr_UsLtf3vcCsH1H1R9A2dw1ED19AqsV2r8vXmAMEKPyb_8DM9miMACfATlwBOzA8Z_QUyHkokLcWf1ysa6_W8znYb0twIC_USqpOxqHMLoB-rjwReVU6P0MZxPtYpmvJ_Fy863-eQysNmv4rLOydE8gpev2trraLczfrUbyqnIXRDaQPSskkPN8gyTTyByG29Uul20X3NKpfxBTgFSYd2qAoGzsBYjsR0MZzyejls90lvSpMNya2JbSSfPsnHo52JIcb7Z1zxQj5m0t5_-SICbkEnZTm6nYPwZixWe-7hTzR3Fuc-cBOiRK1TpAh63u9bCX6QKMJD0Rsx-f5pCp6u63bbGnHe3Vzt3XFYhRgEaP0ENjueCWBstjVBDzIjrKBOi2iEo61xtfiakMlwJXcTqwWN4U0UmWHLW7o6vUbJ-gefmiNsOANpygDbcFVmjDNYUODOiold_gDGU4RRk-G58nQMM5oJ29Hp9jAzY4C6zAhhcSl9PFyk_RqN8bdQaW6QVicUq9tWVTW7giloxwGYMV4_mc2pyGQlJPhlxE0hHCjYj0aSh9wkGTV50hYt8lUQhmzjOEKfcaMqa-FCxq2oL6kWCcOQ6LuCKTc4ya6X8fcFMgX_VpmQZ2WkfXkCxQJAsMyY7RaTbtu64Qc9cEP0_YYJ245qTuoxPQO-aWUhQEhl2sAqVyU2aDYXFyj6Wfo6Pdk1hCB-vlRrzQLVJeGljDuT0YXLZ-A5RPzU4

      by Thompson, Melissa and Ferestad, Jaysen

      Deviant Behavior, Volume 38, Issue 2, pp. 173 - 187

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    3. Condoms and bananas: Shock advertising explained through congruence theory

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bS8MwGA3DB_HFOzhv5MHX2Hva6BhotYhvc4r4VNI0cRtzjG0P-u_9culkICiMPiXkgzZfOF_anpyD0EWo6tRnKiIS8JHEoUgIh3VBFM1YzAWVifkV85o9voW9p6zIWyhvzsJoWqXDfovpBq1dj-dm05sOh17f18IuLGOwBQkAVfWBX9hN6JVd3N0u0VhXWKO3RxnRox2bx3K8RjOYG81a1sqgodExCLUv-28lympImbJT7KBJc8OGc31pOSf268MKGbtRdVzz2XbRttug4hs7bg-15GQfbTb8-APUy7UByMcc80mNKz6Ba36FO4NufwDQirkzeIaK2PEGXSw_p2MOoTV2jkAYZuJ9Zujb2Jyi_DpEL8X9c_5AnC8DEYAACyJ4mnB48QrqmDOZyDCSsVRMQjukXHCRikrVfs3rVFGasjCRGU-VDDLoVsqPjhCOROarOmJK0ioOZMQqSQVNEloJqm1D2yhtclAKp1auTTPGZUNLG5U_2St19kqbvTYKlpFTq9jxj5jrJs3lSoZKKCx_Rh-vFX2CtnTLnm88RRsLSMGZtaY4N0v5Gwi3AUM

      by Gao, Esther; Lee, Michael S.W.; Frethey-Bentham, Catherine and Septianto, Felix

      Journal Of Retailing And Consumer Services, Volume 57, p. 102228

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    1. Shock marketing : advertising, influence and family values

      https://find.library.duke.edu/catalog/DUKE003897838

      Joe Marconi.

      Book

      This item is currently Available Rubenstein Library, HF6146.T42 M347 1997 c.1

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    2. Best ads. Shock in advertising

      https://find.library.duke.edu/catalog/DUKE002295375

      Dave Saunders.

      Book

      Check Holdings for this item's availability Rubenstein Library, Ford Library

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    3. Shocking history of advertising!

      https://find.library.duke.edu/catalog/DUKE002230030

      Book

      Check Holdings for this item's availability Rubenstein Library, Library Service Center

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    1. Hartman Center Travel Grant Previous Recipients | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman/travel-grants/previous-recipients

      Catherine Keyser: Department of English, University of South Carolina “The History of the Advertising of Artificial Flavors and Food (...)

    2. 2010 Hartman Center Travel Grants Awarded - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2010/04/22/2010-hartman-center-travel-grants-awarded/

      Hartman Center for Sales, Advertising & Marketing History is pleased to announce the recipients of this year’s Hartman Center Travel (...)

    3. Benetton & Fashioning Controversy - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2019/04/08/benetton-fashioning-controversy/

      Fashion advertising has never shied away from provocative imagery. 

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    1. Highland Hospital records, 1906-1981.

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      Archival and manuscript material

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