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    1. Content is king – But who is the king of kings? The effect of content marketing, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3NTtwwELYQJy5AAam0W-RDxaHC3cROvI60WgTbripu0FZVT1bsON1FsIt2g1BvfYe-Rp-KJ2HGjqG0ggOcojhj5-_LeOx8_oaQt8i0UDmvWMUTwyAiNswIaZgysnRFnafW4YT-N3X0nR-fqNFwiQzjWhikVba-P_h0763bkm77NLsXk0n3M0q_51LAJ4eS6woXmkM0gcgefTi8o3nkPr8mGjO0jn82PcfLjg2yu4og2ykf6pv-8dK-6xmtkWm8aM-7fh94J2EG4h4hOyo7PvP-1slqG6TSg2D3giy56QZZiwkgaOsPNsjKrfv8uUn-9McDr3U1bfrd8YBOFhSn4en1r9_08LKhV-MZlkHAGcpntd8u9ilAlQZeCRZCMzY0Q8_jkmxscI96Nu9s7qq_bPypdinOtbAfXkK7-f_4bEoN9MkVnQdGsFtska-jj1-Gn1ibC4JZwfOG9cq0J0qbQrjq0roUyvaccKVMpTXCZkpUENc4WViVw5geEOhQGbB2KXj7TBa1eEmo47lJMsfr0vDMWhi82dQUZc85iIqKotomSXz92rYK6Zio40xHKtypBsRoRIxOuAbEbJN3t1UugjzIY8ZZxJS-hwEN3ddj1ToRf7p1MAvNUTRHqkQmr57W6muygnuBedwhy8380r0JGTF2_Bd0A47jJIY

      by Müller, Johannes and Christandl, Fabian

      Computers In Human Behavior, Volume 96, pp. 46 - 55

      Journal Article : Full Text Online

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    2. Machine learning approach to auto-tagging online content for content marketing (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8NAEF6KB_Xiowq-2YPXNGmSxo2UQq0GETwoingK--oLbYtNf5N_05nsbmtFFPSY3Z28drIzO_nmG0JOEWnBGqHyVBgIDzxi4YkoER4TCddpt1GXGgP6T-zmOby7Z1mnQjouFwZhlXbtN2t6uVrbFt--TX8yGPgIS2Ih6A-4IEiMhRnl4E2gZmeXF_PVGP_vGxgjZhsk0SKLxx_WhmIGhghZu-tpyXiKtT--s08GHFnanGyTjNzdloDrmgGcmNDDEhLbUTr-88G2yIb1TmnbjNsmFT2qklUHjq-SNZfHPN0h77clDlNTW3iiRx0_OS3GlM-KsVdwjGf3qKHjoM1-C5HxYOaafr9FwV3-1ERfXf512alLagvMCz2nbSoXHOWUWxoVaiFm1BTBnkKH-noJDDDvksfs6qFz7dmyD56MGCs8HslUch1HTMDuVDGRcqQ5jHTAtAaPLQ2UClg31GFXJVzhLlIGcV0koI1MdVW0RyiME0EMI7gIYylhnybrcJ4zrcEBSlO1T2I3y7m0ZOhYk-Mld6i3YW6VI0flyIM4B-XYJ7W52MSwgfwmwJwK5Uuzn4PF-ln04O-ih2QdjwxO8YisFG8zfWyqXZyUX8cHWbQd-A

      by Yoganathan, Vignesh; Jung, Soon-Gyo; Jansen, Bernard J.; Salminen, Joni and Corporan, Juan

      Journal Of Business Research, Volume 101, pp. 203 - 217

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    3. Video Content Marketing: The Making of Clips

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1LS8NAEB6sgnjxLVarBPTiIW26ee1KKZRiEKH4rOIpdLMTaulDbP3_zibZ1qLiJYdkWZaZTeabnS_fAJxrpgX3mbIVc6RNiFja0g2kzWXQQ5H69QT1gf4Lv3ll9w88ahckmmlBq8x4gVkVnwCSHGKNUoiQIldYghLFo1wgf_G5ZTw0kuAUb0ShQUqBsDYYVeu61qCb-3yLOjnxcAlSGhaXWwSWaAvuzJIyVnU1Z5Xk5wtLdGuj2_jv6rdhswCZVivfFTuwguNdWDcc9z1wn98UTqxGv5mJU41nVsf8_Nyo9ZuXFm0euqVP0a1JarV1uWAfutHVU_vaLron2Inr-TNbKi-UwnFUz_dDJVMUvmDIhRIJZQWBUpQopeh4IfocvdRBz0VEThZMCAUFyj0EC5kvHQ9Z2pPMSxJKd5K6FL0QkXCEEKoMF8ascVJoiuvWFsNY5xbkgngwiuuaOOfxMpzNx77nShq_jjrIDDgfYqxXhopxV1y8ZtOYacAV6NpnGSztwsWjn1Mf_TX1MWwQDOI5CbcCq7OPTzzJm0Ocwlor6tx2T7M9R9fHqP0FzzzRlw

      by Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales and Wedel, Michel

      Journal Of Marketing, Volume 82, Issue 4, pp. 86 - 101

      Journal Article : Full Text Online

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    1. Content Marketing.

      https://find.library.duke.edu/catalog/DUKE99119315301308501

      Video : View Online

    2. Content marketing : Das Workbook : Schritt fur Schritt zu erfolgreichem Content

      https://find.library.duke.edu/catalog/DUKE99119320305808501

      Ines Eschbacher.

      Book : View Online

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    3. Digital content marketing : creating value in practice

      https://find.library.duke.edu/catalog/DUKE99119672546408501

      edited by Agata Krowinska [and three others].

      Book : View Online

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    1. Pirate Marketing? - Scholarly Communications @ Duke

      https://blogs.library.duke.edu/scholcomm/2010/06/24/pirate-marketing/

      Pirate Marketing? - Scholarly Communications @ Duke Primary Menu Skip to content About What we do For Faculty (...)

    2. Hartman Center for Sales, Advertising & Marketing History | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman

      Hartman Center for Sales, Advertising & Marketing History | Duke University Libraries Skip to main content My Accounts Ask a (...)

    3. Donate to the Hartman Center for Sales, Advertising & Marketing History | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman/donate

      Donate to the Hartman Center for Sales, Advertising & Marketing History | Duke University Libraries Skip to main content My (...)

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    1. 12/5--Native advertising/Content marketing, 2013

      https://archives.lib.duke.edu/catalog/elliottstuart_aspace_c66612135f91859bf6039999f26693aa

      In: Stuart Elliott papers, 1875-2014 and undated » Writings File, 1969-2014, undated » 2013

    2. 14. Business World, Advertising and Canadian Content/ Market Place Ethics, undated

      https://archives.lib.duke.edu/catalog/pollaytip_aspace_c8db1128086dd23198b553433f06f956

      In: Richard Pollay. Tobacco industry promotion (TIPS) collection, 1885-2014 » 800. Audiovisual Materials, 1964-2010, undated

    3. Video Monitoring Services log books, 1978-2007

      https://archives.lib.duke.edu/catalog/vmslogs

      Video Monitoring Services of America (VMS) was a television broadcast content tracking and analysis firm, based in New York, N.Y., active from (...)

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    1. Office of Creative Services and Marketing Communications records, 1970-2021.

      https://find.library.duke.edu/catalog/DUKE003884007

      Archival and manuscript material

      This item is currently Available Medical Center Library

    2. Video Monitoring Services log books, 1978-2007.

      https://find.library.duke.edu/catalog/DUKE005732348

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    3. Lillian and Carl Forsgren contest scrapbooks, 1936-1969.

      https://find.library.duke.edu/catalog/DUKE009758458

      Archival and manuscript material

      This item is currently Available Rubenstein Library

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