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    1. Social media marketing strategy: definition, conceptualization, taxonomy, validation, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LbxMxELYKSIgLb4mUUnzgcSBL1vGuk0WlKIq6ansggpYDJ8uxZ9tKsIlwIsG_Z8bebVhe4sDFh81YiTVj74zzfd8w9gT3UGGVS5N5PscCBbIsMbnERM46UjfLcnCBnDw-_jh8935cTrfYYcuFCWh3OhvDKW2WSz9wCzuYYCKhCoy1dHB0Oivf_NA9Y_2a8M96CXS37K-wa4JKDKLyzcoNQ1JGIak0YC1T2dBnIokOk_JRQmVU6GCYyM4r6ueD-pd_TMOLqLzF_OUSCIX9MqJQ4n1EB57d6jz-j9XeZjebvJVPYqDdYVtQ32XXW9j8PVbvne9Hqi8PZBT-uaVT7w3O97mPIrjfXnEH1UUdcGJ9biNnknidkQ3a5yvzNdAs-hy3wIVrnpra8ah-wvH8q525zz6UB6fTw6Tp5ZBYJcUqGc_HSqoCoFC2AhAZiGrkpLQ2dSJ1EiMFPQDSCaFsoXLMMiU4AblUzhlXyQeMpzgDcpOZHCADVRWprRQUIiRllZU9Jlq_adsonFOjjU96o81Mvtb4TTr4WuOcF5dzllHf46_WT8lbumkQioOnKxR_Ztbe643beuxxsCOBjZoQPNGgY_G8sagW-ButadgQixpIkKtj-axjeRblyH9nuNMGqW4OIq-H2YhKRCzje6zfBu7m4z8vdfsfl_qQ3RgSzCfcSu2wq6sva3gUO2vsYnEyPcDxaDLbDfsRx5O39ORkdvwd5W8_Mg

      by Leonidou, Leonidas C.; Larimo, Jorma and Li, Fangfang

      Journal Of The Academy Of Marketing Science, Volume 49, Issue 1, pp. 51 - 70

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    2. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1bS-QwFA6yyOLLetkFZ70QRMSX7tQ06cUVYSwzK6Kz7KwiPoU0TXYEreKorM_-cc9J2sqAwrIvpdAT2qYn6XeS73yHkE0YQ5mOyzAoRAEBiuE8UCICIKdLVDfjwpQuOTk9umC_RukgnyHfm1wYrw_RLrjhyHDzNQ5wVUy6r6Kh1wrlPBMX-qBqE4Kjn3m7g4DYwUtwsiCGILBRFQpZt2059S-axQD0cgIgFfv37xTibHErq388g3lPEHHVyZB1_c2zTvz6wxQdu9F1_M-3WyCfamhKe96XFsmMqZbIx4YZv0Tm2sny6TN5zh3afDS00bc1E3pZ0b3xvs_4pbgFpOhJk1W91x3v79JeRT3rz23uU2QxPtEbSw_ucDG7fG2O5tRJZ1X3FK7hucsVpf3qT03Y-ULOBv3T_DCoCzoEGnFakFmLpX7ilGPNH2ZMwrXWJS8A5mtAEpkVIrKASrQQRcEypSKTFMJmaaI4zNrRMqGhTUojFFfCGG5im4XaxibbccjM6qhDtptvKnUtc47VNq6kF2hmErpWuq7tkI3W9NZre7xltOwdozWBGDVFTQ7WIVvOVdor0KPIk0uEPB_-kMfZaBiHw99y1CGrjS_JeoqYSADCMQdswOAW284V3n8IedIbuZOv_266QuYA3Am_XLRKPtzfPZg1X_Ji3Q0VOPbz_guxOBYx

      by Ashley, Christy and Tuten, Tracy

      Psychology & Marketing, Volume 32, Issue 1, pp. 15 - 27

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    3. Examining the impact of luxury brand's social media marketing on customer engagement​: (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3LbtNAFB1VXQAbHgWJltddILFy_JixY6OqUgmNEDsQLFiN5uU0UeNGTS11yZ4f4Pv4Eu6dR1EXqBJIWViJx7Iz1_eemTnnDGOv8R3qTGOLTNcaByhOiEzVHIGcseRuJmpnvTi5_fit-vS5nc922CxpYYhWGXN_yOk-W8dv8vhv5pvlMidaUlth_CAEKWi1CvMwogmK7Pn7d9fZmNb3A42R1AYN_6PiyVeTlR6xEJFrd9l5x1NR_a0-7UayHI-lZ_6ADemmPe96EngnYQbiBiE7OTv-5_M9ZPcjSIXjcN4jtuOGPXYnceT32N0kZ94-Zj9PrtTa7zIBiCUhqC7hvIez8Qr7C3A0Ptg3Wzg8PQrz8-DFKrBOcuvD_PQIzgcwI-LQtbsANywiI-fX9x9vwZMaQC8XQGxWUOSiQt7SeGTB-5LiNdO0K2yC8AGbPGFf5ydfZh-yuN1DZgRvLzPFp50RWmmDGKi03GoEI7ZQurTCqIabaYlgptA4YLW960RnCqM41tPCtKoUlj9lUPRT62olVO2ccE2Pv_WN60qP23rD95lIvStNNEGnvTjOZGK7rWQMCklBIQuBn2qfTa6bbYILyG0N2hQ68kZ3S6xUtzV9RaEmyZxjIPbPQo3brZTHjehwdDzl_ODfL_6M3auIlONJdM_Z7uXF6F6EfTBe-vfmN150JeU

      by Burns, Alvin C.; Liu, Xia and Shin, Hyunju

      Journal Of Business Research, Volume 125, pp. 815 - 826

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    1. Social media marketing

      https://find.library.duke.edu/catalog/DUKE99119331358708501

      by Shiv Singh and Stephanie Diamond.

      Book : View Online

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    2. Social media marketing : an hour a day

      https://find.library.duke.edu/catalog/DUKE99119321287408501

      Dave Evans.

      Book : View Online

    3. Social media marketing : an hour a day

      https://find.library.duke.edu/catalog/DUKE005443729

      Dave Evans.

      Book

      Check Holdings for this item's availability Ford Library, HF5414 .E93 2012 c.1

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    1. Media, Entertainment, and Sports Business Books

      https://sites.fuqua.duke.edu/fordlibrary/2008/02/28/media-entertainment-and-sports-business-books/

      Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new (...)

    2. Non-JWT International Collections - International Advertising and Marketing - LibGuides at Duke Univ

      https://guides.library.duke.edu/c.php?g=290011&p=2807210

      Non-JWT International Collections - International Advertising and Marketing - LibGuides at Duke University Skip to Main (...)

    3. Hartman Center Travel Grant Previous Recipients | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman/travel-grants/previous-recipients

      Cristina Sanchez-Blanco , Media Management, University of Navarra (Spain) “Advertising Account Planning at JWT”   Faculty Andrew Case , (...)

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    1. Social Media, Marketing, 2017-2020

      https://archives.lib.duke.edu/catalog/uadukeclubballroom_aspace_149cdf318b5cf47f5ba670e301127cae

      Includes content for posting to social media for advertising and club updates on Instagram and Facebook, and by direct email. Also includes (...)

      In: Duke Ballroom Dance Club records, 2017-2020

    2. Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender (...)

      https://archives.lib.duke.edu/catalog/harrisinteractive

      Harris Interactive is a global marketing research firm. Collection comprises 22 multi-page press releases and media alerts containing the (...)

    3. Leo Bogart papers, 1912-2010 and undated

      https://archives.lib.duke.edu/catalog/bogartleo

      Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) (...)

    See results from 27 Collection Guides

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    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Cadillac Motor Car Division media information press packet, 1996 July.

      https://find.library.duke.edu/catalog/DUKE003844004

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Sec. A Box 149 Fully Processed: Folder 1, c.1

    2. Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender (...)

      https://find.library.duke.edu/catalog/DUKE004209351

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Sec. A Box 60 Fully Processed: Folder 1, c.1

    3. Leo Bogart papers, 1912-2005 and undated.

      https://find.library.duke.edu/catalog/DUKE003514420

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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