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1. Attributing Conversions in a Multichannel Online Marketing Environment

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3PS8MwFA7qQbz4W5xO6WEnoduapk0KYzDGhnhSmYin0jYvTplFtvn_-_JrTlS8NgmEvCTve-n3vkdIq6RVEQPFMFUJDFBoqcu8RCzEe7HkUjHBCv3g9ihunujdvRgPHYlm4WiVhhdo_uIjQCpn0EEnkkZCK5Vuoj-yAvlrGlFd7iXBtbqeS8JDR9h5fZu3I61gqrPq19yOZR7-uH2NSxnvkVs_GcOnbls-iX1Z-Ea09oqN_857n-w6eBkM7H44IBtQH5Jtz24_IpPB0pW4qp-DoWacm-eyRfBSB0XQm_ZNQq7OBq5h1utM-4HVIjVNPkHafB99Zcgdk4fxaDK8Dl1hhbCKGV-GVcEoYKAgMskghYpKyRXiIkR7HPEiTyBSlVQACZUCI8Qqw2aeAk1pFqlExackyBDIsDjuQhoBQ2tj5CZlkhUIoRQvEmiQK7_geeXkxnXVi1muww60To7WyaM419ZpkNaq87tV2fi924lZ41Ufv8AN0vSmzN0ZXOjRGHInCMDO_hp3Tnao3pmGhd0kW8v5B1zYshCXZpd9AiSZzy0

   by KANNAN, P.K. and LI, HONGSHUANG (ALICE)

   Journal Of Marketing Research, Volume 51, Issue 1, pp. 40 - 56

   Journal Article : Full Text Online

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2. Direct mail to prospects and email to current customers? Modeling and field-testing (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1db9MwFL3ah4R42Rgg0W1UeUDiAUJTO6ljaWwqU6MNaSuMoWlPlu042qSuLaT7_9xrJytFAvGwF1dJ89HoOsfX7jnnArwxzGruGE5TqxwnKMxQmZd-GiMuGlFWaZ5qWnC7yj9fs68XeXG8BietFsaz3QkbPUrr-bzulTPbGwrJRJILlvVOL8fF0W_VM-4_Ev9ZzR2tLdfrsMlIXklSvnGxVEjyYCSVeK5lwhv5TBDRYVIuYhy7YsrnWcxWhqg_gXr1H1PWDETFNtQPj0As7A-BhRLWI1bo2a3P42M87TPYavLWaBg62g6suelzeNLS5l_Aj4Cd0Z2-nUSLWYQ_zIs460hPy8i1u22wg8JPTDppyfwoompspIn3B3pCXbwg6w_cc3Bz6AmPpE6euglevJFoH_RuDl_C92J0eXwSN-UcYptmchFbo101sI4PslIg3qcWR8bSZbbPjXTSWMZFmlSllpJsAXUmDULgwGSIQcIaxl9BJDF9SjlP3KDvUuxjOF8sy0xqTNwqoTPXgX4bOmUbk3OqtTFRS3tmCrfCcCsfbsU68O7hnHmw-Pjn0W8pYIref7yy1Y2MYTZ15KSllrHrwH7baVQDDLXiVDlQErmsA-_bjrT8-u_33f3v--7BU4aZV2Bl7sPG4ue9ex1qXXRhXVxdd2Hz0-j8ywVunQ7HXf-mYHuWDKllZ9h-Ox_9Aoj6HEw

   by Pauwels, Koen; Valenti, Albert; Srinivasan, Shuba and Yildirim, Gokhan

   Journal Of The Academy Of Marketing Science, Volume 52, Issue 3, pp. 815 - 834

   Journal Article : Full Text Online

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3. Influence of pull marketing actions on marketing action effectiveness of (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1Nb9QwELUKSIgL5Utiaal84OMAYZPYqWNUilZVo5YDK6AIcbIc2-kisbtRvfsD-OfMxE6XIIo4cEkOmUSxxhnPOO-9IeRJnRvNXA5lalNCgZLX2OYl4wnExVrYhpdc44bbl_Ld1_zDx7I62iInPRemQ7tjbOyitG5bP7ZLM54IXFgZVA_j07Np9faX7hnrN4h_Vq3DvWV_jdzIsMRAKt-02jAkWRCSSjusZcoifSaQ6CApFwmi2lGfTSR8sET9HqiHf0xZXIiqbeIvh4Ao7FcBhRL2Iwbw7F7n8X-M9g65HfNWOgkT7S7Zcot75GYPm79Pfpz23U7osqEtFLb0YHY47znVB-PZIQ0cCk-Xi6uu0QAviREYn4SGnULITCMip7Ntvl3M_Ws6oXO30omOsioPyOfq-OzoJIntHRLDZbpKBKRWmtkyt3UhZMqNKGxTO1kwWZuscVLA2TjLJM_0fs3qUjDGkTjMS2aYZQ8JlZBOccZSt585DnMO6kdrC6khkWuELtyIZL0rlYmi59h747vayDWj-xW4X3XuV3xEXlze0wbJj79aP0UHqtgzFA4ed1X8uV57rzaeHJHnnR3GDXgDoyP9YblwqMA1sHw2sDwP-uN_MtztZ6WKkcerXJSQxkrIOUbkZT9TN5evHsijfxzIDrmVQ6IXcHi75PrqYu0eh1Yae_DRTaZ73acHx0_vj38CjCc2sg

   by Chakravarty, Anindita; Kim, Seoyoung and Zhang, Peng Vincent

   Journal Of The Academy Of Marketing Science, Volume 51, Issue 2, pp. 310 - 333

   Journal Article : Full Text Online

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