green marketing | Website Search Results | Duke University Libraries

Investing in a sustainable world : why GREEN is the new color of money on Wall Street .

https://sites.fuqua.duke.edu/fordlibrary/2009/06/

This is the story about a green entrepreneur and his company — how it started, overcame many challenges and grew to a successful venture.

Ross and Lane E. Sloan Managing Green Issues by Tom Curtin Harvard Business Review on Green Business Strategy by Harvard (...)

https://sites.fuqua.duke.edu/fordlibrary/2012/08/

The emphasis was on developing a superior product, while marketing was relatively unimportant and branding was suspect.

The Age of Persuasion: How Marketing Ate our Culture By Terry O’Reilly and Mike Tennant Witty creators of the Age of Persuasion radio (...)

https://sites.fuqua.duke.edu/fordlibrary/2008/02/

Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

https://blogs.library.duke.edu/rubenstein/2010/08/27/selling-a-coke-and-a-smile/

Hartman Center for Sales, Advertising and Marketing History ’s recently-acquired Coca-Cola Star Salesman Kit might just suggest otherwise.

Most interesting are the chapters about Merck’s marketing of its miracle drug, Vioxx; and about Cardinal Law and the Voice of the (...)

https://blogs.library.duke.edu/rubenstein/page/25/

Prior versions of Moorman’s marketing material do not include references to opiate addiction.

https://sites.fuqua.duke.edu/fordlibrary/2009/08/

These data sets are: Compustat Preliminary History Philadelphia Stock Exchange-Currency Options and Volatility Direct Marketing (...)

Website Search Results