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1. 'We Try Harder' and Other Famous Ad Campaigns by Paula Green - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2017/11/15/try-harder-famous-ad-campaigns-paula-green/

   Photograph of Paula Green from the Paula Green papers at the Rubenstein Library.

2. Front and Center - Fall 2012, Vol 18, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v18_n1.pdf

   A familiar green marketing strategy is the use of environmental benefits to sell a product.

3. Front and Center | Duke University Libraries

   https://library.duke.edu/rubenstein/hartman/news-and-events/newsletters

   Hartman Center for Sales, Advertising & Marketing History. All files are  Abobe PDF documents .

4. https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

   In 1969, she partnered with Murray Dolmatch, to found the agency Green Dolmatch, which later became known as Paula Green (...)

5. About the Hartman Center | Duke University Libraries

   https://library.duke.edu/rubenstein/hartman/about

   Hartman Center for Sales, Advertising & Marketing History acquires, preserves, and promotes materials that document the history of the (...)

6. Hartman Center Travel Grant Previous Recipients | Duke University Libraries

   https://library.duke.edu/rubenstein/hartman/travel-grants/previous-recipients

   Jennifer Scanlon , Gender, Sexuality, and Women's Studies Program, Bowdoin College "Paula Green and the International Ladies' Garment (...)

7. Front and Center - Spring/Summer 1996, Vol 3, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v03_n1.pdf

   Hartman Center for Sales, Advertising, and Marketing History Volume 3, No. 1 Duke University Special Collections Library Spring/Summer (...)

8. Front and Center - Spring 1999, Vol 6, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v06_n1.pdf

   His research focuses on the relationship between marketing, consumer behavior, and environmenta l problems.

9. https://library.duke.edu/sites/default/files/dul/users/Joyce%20Chapman/Instructions-tableau-da (...)

   https://library.duke.edu/sites/default/files/dul/users/Joyce%20Chapman/Instructions-tableau-dashboards2018_2.pdf

   Being able to easily see this number helps us identify marketing opportunities. The red-blue scale shows the satisfaction level of (...)

10. Instructions: 2016 DUL student survey Tableau dashboards

    https://library.duke.edu/sites/default/files/dul/users/Joyce%20Chapman/Instructions-tableau-dashboards_0.pdf

    Being able to easily see this number helps us identify marketing opportunities. The red-blue scale shows the satisfaction level of (...)