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    1. https://sites.fuqua.duke.edu/fordlibrary/page/16/

      In Rejection Proof , Jiang explains that he left his first post-MBA position as a marketing manager at a Fortune 500 company to pursue (...)

    2. 2013 July

      While the focus of the book is on marketing, examples are also from entertainment and politics.

    3. https://sites.fuqua.duke.edu/fordlibrary/page/32/

      While the focus of the book is on marketing, examples are also from entertainment and politics.

    4. https://sites.fuqua.duke.edu/fordlibrary/page/23/

      Written years before social media, Gladwell’s first commercially successful book explores how ideas and trends suddenly go viral.  (...)

    5. Scholarly Communications @ Duke - Page 31 of 58 - Discussions about the changing world of scholarly

      Disaggregation would allow such journals to take advantage of “the long tail” that Internet marketing clearly supports, but it is not (...)

    6. 2018.10.02 - RG draft Complaint

      Its business model critically relies on the viral growth of its file sharing / download service.

    7. Scholarly Communications @ Duke - Page 8 of 58 - Discussions about the changing world of scholarly c

      Wikipedia refused his take down request, and the story has gone viral.  I know a copyright story has penetrated into popular culture (...)

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