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1. Media, Entertainment, and Sports Business Books

   https://sites.fuqua.duke.edu/fordlibrary/2008/02/28/media-entertainment-and-sports-business-books/

   Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

2. https://sites.fuqua.duke.edu/fordlibrary/page/71/

   https://sites.fuqua.duke.edu/fordlibrary/page/71/

   Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

3. 2008 February

   https://sites.fuqua.duke.edu/fordlibrary/2008/02/

   Meza Asper nation : Canada’s most dangerous media company by Marc Edge The new influencers : a marketer’s guide to the new social media by Paul (...)

4. Analysis of Duke MOOCs Shows Course Enrollment Trends

   https://learninginnovation.duke.edu/blog/2019/04/mooc-enrollment-trends/

   No course exhibits a ‘viral’ upswing in enrollment or benefits long from a major marketing push or course revision.

5. Book Review: Rejection Proof

   https://sites.fuqua.duke.edu/fordlibrary/2016/04/13/book-review-rejection-proof/

   In Rejection Proof , Jiang explains that he left his first post-MBA position as a marketing manager at a Fortune 500 company to pursue (...)

6. Book Reviews: Telling The Story

   https://sites.fuqua.duke.edu/fordlibrary/2013/07/17/book-reviews-telling-the-story/

   While the focus of the book is on marketing, examples are also from entertainment and politics.

7. Hospitals in a Plague and the Unkindest Cut - Scholarly Communications @ Duke

   https://blogs.library.duke.edu/scholcomm/2010/06/21/hospitals-in-a-plague-and-the-unkindest-cut/

   Eleanor Crumblehulme’s pithy tweet has gone viral and launched a minor publicity campaign that is making the rounds online and in (...)

8. Seats in the time of COVID: Improving new services with user feedback - Bitstreams: The Digital Coll

   https://blogs.library.duke.edu/bitstreams/2021/01/27/seats-in-the-time-of-covid-improving-new-services-with-user-feedback/

   Increased outreach and marketing about reservable Study Seats through email blasts, social media, and blog posts .

9. 2014 October

   https://sites.fuqua.duke.edu/fordlibrary/2014/10/

   Written years before social media, Gladwell’s first commercially successful book explores how ideas and trends suddenly go viral.  (...)

10. 2016 April

    https://sites.fuqua.duke.edu/fordlibrary/2016/04/

    In Rejection Proof , Jiang explains that he left his first post-MBA position as a marketing manager at a Fortune 500 company to pursue (...)