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    1. Preservation Underground - Page 56 of 59 - Duke University Libraries Preservation

      The term “Acid Free” is a marketing ploy and does not tell you if the chemistry of the materials will harm or protect your artifacts.

    2. Preservation Underground - Page 27 of 59 - Duke University Libraries Preservation

      Hartman Center for Sales, Advertising & Marketing History acquired a small collection of fashion design drawings from the 1940s and 50s (...)

    3. Scholarly Communications @ Duke - Page 17 of 58 - Discussions about the changing world of scholarly

      This is not about protecting authors; it is, as it always has been, a marketing ploy, especially for the CCC, that aims to compel (...)

    4. Bitstreams: The Digital Collections Blog - Page 24 of 36 - Notes from the Duke University Libraries

      This points to two of the main concepts that Sony highlighted in their marketing of the Walkman:  personalization and privatization.

    5. Bitstreams: The Digital Collections Blog - Page 22 of 36 - Notes from the Duke University Libraries

      I recommend skipping the marketing schemes that tout all the bells and whistles and just stick to talking to institutions that have (...)

    6. The Devil's Tale - Page 50 of 128 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

      One moment, I was sitting under the green and white striped awning of Café Du Monde where I eagerly waited for the arrival of a small (...)

    7. The Devil's Tale - Page 65 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

      She quickly realizes that Butler’s marketing director intends to move all advertising in-house and dismiss SC&P.

    8. 2018.10.02 - RG draft Complaint

      ResearchGate further tells researchers and scientists that a “green” Sherpa/RoMEO classification color means that the full-text of the (...)

    9. Bitstreams: The Digital Collections Blog - Page 5 of 36 - Notes from the Duke University Libraries D

      Furthermore, perhaps thanks to increased marketing efforts following our 2018 survey, only 7% of undergraduates report that they are (...)

    10. Scholarly Communications @ Duke - Page 18 of 58 - Discussions about the changing world of scholarly

      Open access, especially in its “green” form of author self-archiving, is not a threat to scholarly societies.

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