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1. The viral marketing metaphor explored through Vegemite

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LTxsxEB7xkKpeKKWVSAvRVuIABzebdYxtCVGlkPAQ2VJaWnGyvF6bHIAECIf-ezzedSgIceK0h_U-rM_2jD3fzAew5gqemrYrCLPCEizYRTQtGeGi7TzoFiuKYERXHJ5lP09Ef2cG8pgLg7TKuCaGhbocGTwjb7U3JffWhYrs2_iaoGoURlejhIaupRUwQsOkmIV5DI8hxW-QDaYrM6dBsMxvOyjpsJTGsGUqWoODYzwp9OYQSRnoDv9npp7k6j6s18EI9d_Bv_j7gYH9tWKgVGcRj6jZscbj6_V0ERZqzzXpVkPtPczYqyV4E4nzH4JgfYKU4YvkMqZSJ5d2osfD0U1iA9fPlkktDJRsDbf_2HOL6VVbreH2Rzjt937v7JNanIEYytmEaO-7OS4Yz4xJC15gHXXqZKGpd0Fsm3u_xolUU1541LnYRL-kY6V2WWZLqiVdhoRJVsrM8IJq1nG6oxm1pmBca-mMFKIBrQiCMnXJclTOuFBh65IK5WFT_oKwKYStARvTJ8ZVuY4X2q7XuD7X9NFoaMBKhErVc_xWPeDUgC_T2352YshFX9nRnW_Dfb85kl4_vfyKz_DWf40FaiFdgbnJzZ1drQQqmjDL_541Ybl7NOiq07zrzexe3ttV-z-Odg_yvV9NmP_ey49PmmG03wMFgQVx

   by Farrelly, Francis; Beverland, Michael and Dobele, Angela

   Marketing Intelligence & Planning, Volume 33, Issue 5, pp. 656 - 674

   Journal Article : Full Text Online

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2. He just smiled and gave me a Vegemite sandwich

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1bS8MwFA7TB_HFO3gnDz4JsWmbtAmMgQzHGIg4VPSp5NZ1ww2xnYK_3qRpRcEXwbdCSklOD-eW73wHgLNcpliFuUTUMIMcYRcSsaYoZWFuf7pxjCLuRpeNnqLbMRv0O-Cm7YWpYZW-HFPb6emidElq4IDb1gp_EQ646TWj4fjaoXasD6PIxSqBK1kHRTV_XrGqTnnb--sNc8JJPSjZOky7F4ofm0vOXz_1zU15YGTtbwab4KPdaQ22vvBgE192-IHCbukc__FQW2CjiVLhpVerbdAxix2w1oLkdwEdGjhblhUs59aqaCgWGk7Em4FzAwXsFr0HMzGuc6obFD1Y2uX3qSr2wP3g6q4_RM0ABqSiiFVI5o5dL8U5CZkJE6ylDk0Ualf7EFiwBMeSSEIojYWNK5TCXNv8SVkjYSJDaLwPIOVU80ilMhaU5IIIGhslaSoEzxVn7ACct4LOXjzBRlYnJphlThYZTjInCwe-44d_efkIrNvnpl5yDFar16U58TMfTmvF-ASRzr8Q

   by Contois, Emily J.H.

   Journal Of Historical Research In Marketing, Volume 8, Issue 3, pp. 343 - 357

   Journal Article : Full Text Online

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3. Vegemite Beer: yeast extract spreads as nutrient supplements to promote fermentation

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3db9MwELdWkBAvaHwIwsYwAgnxkLaJ49hB06S2arUhFcoESMBDZDvOOrSlUdM98N9z53xoETzxYsnxRUnOd_ZdfPc7Qt7kWoxNkGufW2l9BOzyFcu4L2SQw6RbRBTBE1354Xv4-VwuZnuEt7kwLmjf6MthcXU9LC7XLrayvDajNk5stFrOwEoPpIxHAzIAB-aWi-6WXzCYwa6ooUgFeCuj0trtr2EYCiwLE4p4jMmjvX3IwfX_vSjf2pX6EZM1npTbghb75EFjO9JJ_Y4PyZ4tHpF7y-Z0_DH5ebw--WYvLKYsHY_WJ3QKr_Se_sbyPBQWYUyIolUJZmJWUVXRApH44VG0wtKe7j9hRXcbWroQPUtzWLWb1KTiCfm6mH-ZnfpN8QTfcDHe-XGGRam4UTZkLNA2i2CvkgH4pBm4REwj9pKRWhks-hkiMiKDjUrqJFY6SYRmzwjlCc-S0EBH8ShXkeLMGs2FUkluEik98q7lYWoaSHGsbHGVgmuBrE8d61NkvUded7RlDaTxT6opTkVHgeDX7sJme5E2IpDmGs8eOaxNQkVaCh3D52kzZqHOcquZR17iRKZ1JmmnwumER4xhPZvEI28dBSoxMl81uQibwiIcVo_ysEcJymf6w62wpI3yVymeTAqJtrhHXnXDeCcGtBV2cwM0MBUSrFcuPPK0lq3uo1sR9YjoSV2PK_0R0BQHDd5oxvP_vvOA3AeTMPYd6O8hubPb3tgXdaGMI3J3Ov-4Oj9y_y2gdzo7W_yA3tnkE7ZzuDZYhitsBbaglX8AKRU3dg

   by Kerr, Edward D. and Schulz, Benjamin L.

   Peer J (San Francisco, Ca), Volume 4.

   Journal Article : Full Text Online

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