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    1. A data-driven approach to predict the success of bank telemarketing

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3da9swEBdlD2Mw1nUdLGtXVNjTwI1tKZIMpdClDaVv-yisT0Jfpl9LQuL8_7uTrEAYy0P3aPuELZ30u5PvpztCPjeBBWuqujCelQWXjBeW17KojLKlbKX3LkZ01fVt_e27mox3yDifhUFaZY_9CdMjWvd3hv1oDuf398MfSKBvMHcIj4b4F-AweBM4sycXX9donPzjdCGYjKUfY7JvbJrDnJHw5ZeYvrviKelp9S9D9XpuljB8bap78ReER7s02SXT3KNIyj5JpJT0e2KDrZ3TPv5n59-SN70HS8-T3B7ZCdN35GUm0O-T63OKtNPCLxBIaU5aTrsZnS8wLNRRcDrpchVLNdJZS62ZPtLTu7MOTODvfAr7dHh39p7cTC5_jq-KvmJD4bhqusICPAgRRtJJmBnCVco5zoOoPVO1N4F7F1hlRsZUdtQClDTWuxEHF4T52prAPhDKnGyF8swJDu5mGZQD_VhvG1cJ1bbtgJRZL9r1ecyxnMaTzoS1Bw2q1KhKXTIk7Q3Il3WTeUrisU2YZ2XrDWVoMDLbmh1tTIz1i9D-N7CJHpDDPFN0jxNLDd4TurxKqgE5Xj-GFY5hGzMNsxXKCAm2ALayW2SElI1ksPv7-LzPPyCv8CqR4A7Ji26xCp9SgYyjuKD-AF6KJ_c

      by Rita, Paulo; Cortez, Paulo and Moro, Sérgio

      Decision Support Systems, Volume 62, pp. 22 - 31

      Journal Article : Full Text Online

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    2. A dynamic ensemble selection method for bank telemarketing sales prediction

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3PS8MwFA7Dg3rxxxT8TQ5eu3ZNTDIYgzkt4s2hB0-lSRq2uY2xbv-_L0kzGYiCXtu-0vYL733p-957CN12SlLKop1GhSZJRDmhkaQpj9qFkAk3XGvlMrri-T19GYps0ECDUAtjZZW17_c-3Xnr-khcf814MR7HVpYkUlg_qU30Q5QCPwxswq7s7OF-441tft_LGG21ASNfVTzxpDWRawhEtmt32nbtTt24-W_ikxdHupiTHaJ5eFonuG55wYn_9bClxA4tHf_5YkfooGanuO-vO0aNct5Eu0Ec30R7oY65OkHDPtZ-nD2GrXA5k9MSV26qDkCN_WRqDJQYy2L-gbuj3gpOzkKRdTce9XAF0anCi6VNFlmrU_SWPb4OnqJ6QkOkiBCryAD_4jopLe3RjFMmDKOMSgruPIVtuoHIx4UWjEhgKiox4k4lTEtFgacSo8gZwkRxw4QmilGgl0kpFIAjteyoNtzOmHNEAyC5qvuW2_EZ0zwI1CZ5jWNuccyTTg44nqPWxmzhG3f8ZiAC2vkWUDkEl59NL_5ueon2U1tQ4XTgV2hntVyX134wxY1byJ_Hq_36

      by Feng, Yi; Dhamotharan, Lalitha; Wang, Dujuan and Yin, Yunqiang

      Journal Of Business Research, Volume 139, pp. 368 - 382

      Journal Article : Full Text Online

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    3. Why do we prefer humans to artificial intelligence in telemarketing? A mind perception (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bS8MwFA7DB_HFOzhv5MHX2DbpmgTHZE6H-OYN8am0Tcoqu5Q5Uf-9OUk7HQgKeyk05JQkJ5xzSL98H0InUjOdJgEliWI-CTkLSRpSToJEpD7PuVKZ_aMrbp7p7Z3o9xqoV9-FAVhlFftdTLfRumrxqtX0yqLw7n0gdpFCUsAZmCrExGFTTcDO7l9ezKMxZFjLtxdJAr0rNI_DeL1MzdoAahmYQSmFG-gByIb_lqIch5RNO_0NNK4HbDHXpw5z4k4fFsDYNavjknPbROtVgYq7rt8WaujxNlqt8fE7qHgafGI1we8al1ajBFuZv1c8m2D4uGOkwMUPqk_zgtuDjmnQo_qSddsbdM5xF4-KscLlHF2D9Uc5TNwJ5S567F899K5JpddAMhqKGckinrDADFmFAC9vyZbyc8o4k9o8TTEQqpRCgWrm32I6kKEEsSyTHiNNORdsD2GW8TwSimVRaIpNX4vMuCpVqcyCSOR53kS89k2cVSzmIKYxjGu42kv87dUYvBo7rzZRMLcsHZPHP2zOavfHC56LTcL503p_KesDtAbS9u645xCtzKZv-shJVhzbLf4FKvsGvQ

      by Li, Sixian; Peluso, Alessandro M. and Duan, Jinyun

      Journal Of Retailing And Consumer Services, Volume 70, p. 103139

      Journal Article : Full Text Online

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    1. Telemarketing.

      https://find.library.duke.edu/catalog/DUKE99119321076808501

      Journal, Magazine, or Periodical : View Online

    2. Telemarketing

      https://find.library.duke.edu/catalog/DUKE99119539702508501

      Journal, Magazine, or Periodical : View Online

    3. Telemarketing

      https://find.library.duke.edu/catalog/DUKE99119541364308501

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    1. Front and Center - Summer 2014, Vol 20, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n1.pdf

      She “projects the telemarketing center as a professional outfit equipped with competent, cordial operators.”

    2. More Info - Direct Marketing Materials - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=289812&p=1931367

      Suggested terms for searching: Direct mail Direct marketing Direct selling Door-to-door selling Telemarketing Individual brands of (...)

    3. Introduction - Direct Marketing Materials - LibGuides at Duke University

      https://guides.library.duke.edu/directmarketing

      Forms of direct marketing include: catalog and mail order, product advertising direct mail, political direct mail, direct response cards, (...)

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    1. Stromberg-Carlson Telephone Manufacturing Company telephone advertising tearsheets, 1947-1953, 1955.

      https://find.library.duke.edu/catalog/DUKE005833472

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Library Service Center Box 1

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