Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. Market Segmentation and Cross-predictability of Returns

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1La9wwEBZ9UXrpO8RNu7hQenOzWkmWDWGhLHXTpWnS3YSlJyHLclNInRAnkP77zuhhdg-luRkkgaQZMd9Yn74h5B0zpqwhMGa0sU3Gi5pmhSh0NtFwvFoJMYLi2-FVMf8x-b4oqlkg0fSBVul4ge4WHwBSfWZ3OeBuXqK4591i7F13uYZxhYiS4BQC2iZdB-_9AbPTQOKi4KBR5SjEoAeYeP7qAZzivt5EXuIG4lzHrS7wVE_IUZyyY11_8KwT__9hg44ddR3_u7qn5HEAoelH7zXPyB3bPScPIwf-BZnunU4P3HPodGl__g7Pk7q93dNpqrsmneGysotLvOS58kLff9LzNl1YCGBd_5KcVJ-OZ_tZKLSQGVFAFilpQy03Y1ND8lQKyQzXpWaMtq2QDeStOjecjTmlJtdW17C3XLCJ5azhnFvNtknKhaUa5cJKSBhFjYkYgNHStoax3DY2ITLuuTJBfhyrYJyptTREINEMrKXQWspZS90khA4jL7wExy3GbHuzDiNyxlE5R_KEvHeGHlpgO5HdJoVaffus8vnR8f5ylatFQracrYaO0VAJ2YmuocKJ75VkbFwgOkrI26EVjirev-jOnl_3yKbD0vMT7COdR916PWp-WH3Bz1f_mtQOeeSJDchNfE3uXV1e2ze-wsUI0obD2cgdmxG5f7CoTr7-BaX2CuE

      by MENZLY, LIOR and OZBAS, OGUZHAN

      The Journal Of Finance (New York), Volume 65, Issue 4, pp. 1555 - 1580

      Journal Article : Full Text Online

      View Article PDF

    2. B2B market segmentation – An analysis of current practices and their implications

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1NS8MwGH4ZHtSLH1NwfpGD165N-pXCGKzTIt4URfRS2jRxG6wOt939D_5Df4lJk6gD8aDXtoE2b_I-b5rneQJw5jOWlBIYHVzxygloiR0a0sIhhZxeIpYYgZV2-J5ePZDrG5oNWzC0WhhFqzS5X-f0JlubK67pTXc2HruKlkRJouzGFa5SJeKT1YQa2dl5-pmN1f6-pjEqtUHkf6l43El3Ui4lECnXbhLI5CGLh-BnfNLkyAZzsm2o7ds2hOuuJpzoXw8rTGxr6fjPD9uBLVOdooF-bhdavG7DuiXHt2HD6pjne_CYkhT1Rv1po5tGc_40NTqmuueO-uj99Q0NalQY1xP0LBDTZlDISrPm8m6Fmr0KNP5Gbd-Hu-zidnjpmJMaHCaXbAsnFrjyS8yqKCYsjArmB7SgMRWR8AThnog8IgLKiCBBiYtQlmkkKv3K4zK_YVmBHQAKQo4L5TeWyBVnWKqVnKxmEy6Y70e84h3o2sDkM-3EkVuK2iQ3kcxVJHMdyQ5QG758pedziRa_Nz38e9Mj2CTqiOCG2H0Ma4uXJT_RJ02cNiPzA6Go7Ow

      by Freytag, Per Vagn; Clarke, Ann Højbjerg and Mora Cortez, Roberto

      Journal Of Business Research, Volume 189, p. 115144

      Journal Article : Full Text Online

      View Article PDF

    3. B2B market segmentation: A systematic review and research agenda

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bS8MwFA5jD-qLlyl4Nw--dm3Tpk1lDLZpFd8URXwKaZLdcGXY7f-b06YbA2GgryUpbc_pOSfJ930HodtAyiQzidHxlVZOyDLfYZQJhwjzew1jkyN84A5_sOdP8vLK0kEDDWouDMAqbeyvYnoZre0V135Ndz6ZuABLYsT4D4FTAuOpJg6bagI8O73vr6IxnO9XMEZgG0TBmsXjTtvTbGkSEah2E6_cFYSexb_np6YFywU29aQHKK8fusRdtyvcSbUDsQHIrpUd__l-h2jfFqm4V407Qg2dt9BOjZFvod2azlwco8c-6ePOuDsr6dO40KOZpTPlHXfcvcM9vFaLxhVTBotcYSszNMYmouVKnKD39OFt8OTY7gyODP1k4QwjJimNExEymsVMKBYxJWSsCFUEOiUoL1LKl1JHoAsnmMy8WEmP6aEZFmXBKcIh1b4AjbHErDJpBqs3U8EmeiiDINJKn6GwNgaXVrMcWmd88RqcNuXWhhxsyH3CjQ3PUHs1bV6JdmybwGpL8w3rcJNYtk29Ac_goKWRA1hnJJZFwXkvomaUKSiT87_f_ALtEcDQlJi3S9RcfC_1VdW24rp08x9uOQVm

      by Freytag, Per Vagn; Mora Cortez, Roberto and Højbjerg Clarke, Ann

      Journal Of Business Research, Volume 126, pp. 415 - 428

      Journal Article : Full Text Online

      View Article PDF

    See all 28,415 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. Market segmentation

      https://find.library.duke.edu/catalog/DUKE001183039

      [by] Ronald E. Frank, William F. Massey [and] Yoram Wind.

      Book

      Check Holdings for this item's availability Perkins & Bostock Library, Rubenstein Library

    2. Labor market segmentation : [papers]

      https://find.library.duke.edu/catalog/DUKE000147475

      edited by Richard C. Edwards, Michael Reich, David M. Gordon.

      Book

      This item is currently Available Perkins & Bostock Library, HD6957.U6 C57 1973 

      cover thumbnail

    3. Market segmentation : conceptual and methodological foundations

      https://find.library.duke.edu/catalog/DUKE002419360

      Michel Wedel, Wagner A. Kamakura.

      Book

      Check Holdings for this item's availability Perkins & Bostock Library, HF5415.127 .W43 1998 

      cover thumbnail

    See all 2,925 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. Consumer Profiles & Demographics - Market Research - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=289958&p=1931927

      Consumer Profiles & Demographics - Market Research - LibGuides at Duke University Skip to Main Content Home LibGuides Market (...)

    2. Front and Center - Summer 2011, Vol 17, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v17_n1.pdf

      . • 1960s: As interest in young consumers increased, advertisers consulted the latest psychological studies about how best to target children. (...)

    3. Hartman Center Travel Grant Previous Recipients | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman/travel-grants/previous-recipients

      Candidate, Dept. of History, University of Minnesotta, "Racial Segmentation and Market Segregation: The Late Twentieth Century (...)

    See all 6 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Coca-Cola advertising fact sheets, 1969 April-August.

      https://find.library.duke.edu/catalog/DUKE010455574

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library, Sec. A Box 181 Folder 1

    2. J. Walter Thompson Company. New business records, 1924-2014.

      https://find.library.duke.edu/catalog/DUKE002470799

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    See all 2 Archival Materials results

    Back to results navigation

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!