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1. Consumer Profiles & Demographics - Market Research - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289958&p=1931927

   Consumer Profiles & Demographics - Market Research - LibGuides at Duke University Skip to Main Content Home LibGuides Market (...)

2. Front and Center - Summer 2011, Vol 17, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v17_n1.pdf

   . • 1960s: As interest in young consumers increased, advertisers consulted the latest psychological studies about how best to target children. (...)

3. Hartman Center Travel Grant Previous Recipients | Duke University Libraries

   https://library.duke.edu/rubenstein/hartman/travel-grants/previous-recipients

   Candidate, Dept. of History, University of Minnesotta, "Racial Segmentation and Market Segregation: The Late Twentieth Century (...)

4. https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Info-022018.pdf

   https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Info-022018.pdf

   Purchasing info on 8,000+ brands and 600+ attitudinal, psychographic, and segmentation measures to drive targeting and campaign ROI.

5. https://library.fuqua.duke.edu/docs/MRI_SimmonsLOCAL_Guide_2025.pdf

   https://library.fuqua.duke.edu/docs/MRI_SimmonsLOCAL_Guide_2025.pdf

   Using the prior example, let’s say that Jet Set Urbanites is the ideal target market for your product or service. The final step here (...)

6. Look Boys and Girls! - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2011/06/01/look-boys-and-girls/

   Some companies promoted products through sponsored radio shows and even through schools. 1930s: Comic strip advertising was used to target (...)