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    1. Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV3PS8MwFH44D-LF3-B0jhy8abVZ2yWRMXBjQ8Qfm7qDp5KlCTvIFDfx3_claa0TdFBCIQlJeC_pl-Z7XwCOqY5CfHCmUaqC2FAaSC5oECH8xY7TsZEuOJlfPzeGD7zfzUk0s5xW6XiB7hQfAdL4RZ_HCe7MY-5UPxFgON_tlOvtooJ3nIfG5AFyiAgCu0WyB5f4tvD58QzEBWz56zjUfWX6mzAo-uco1meeYuJ_NixwrwsRx6VD2YKNHHGSS-8i27CipzuwVhDed6ByIz93wQwswwWXvox4Ko6_ZOmCoB8RL3E8I6-GtCZtl09ui3Dp1vmkTV6npFeGzGFzcpqRgVeTJYOSPLMHo37vqXsV5HcwBAqx0TxgDaMyhEhKcY5ISnCqNROCJU2p2ZgpQa1iWSKyJKRmHCmjE4YVjOQyxIGqaB9ImDWjSCToFELFPNIy1oIrI7WOEY8qXgVa2CRVuTK5vSDjJS01la0dU7Rj6uyYhlU4-a7z5nU5_i1dd5b4WdQy4NPCHFWoFT6Q5pN4luLeGTe7nLFmFU4Lvyiz_27uYFlzh7DesNwYR_utwer8_UMf-eso6lBhT0NMe51R3Tk6po93PZveX38Bktv0sA

      by Szabo, Szerena and Webster, Jane

      Journal Of Business Ethics, Volume 171, Issue 4, pp. 719 - 739

      Journal Article : Full Text Online

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    2. Green marketing orientation: Conceptualization, scale development and validation

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dS8MwEA_DB_XFjyk4v8iDj3ZtmnRNZQy0WsQ3RRGfQpq2rEPn2Mf_76VJNgaioNCXlh4kvevdJfn97hC6ICUN4II_jRDlsYoQT_KEeBTSXxg4ySvZkJP5w1v4-MSztIVSx4XRsErr-41Pb7y1feLbr-lP6trXsCQegv0QbaRxrBnlkE1oy85ub5beWJ_vGxijZhv06IrF44-6o3wBgUhX7SamgGfIvo9PBhzZxJxsF43daBvAddcATszWwxoS25V0_OfE9tCOzU7xtXlvH7XKcRttOnB8G205HvPsAL32h4MGtYM_HHO67w8H-HNaWz7T-AqnhhWpmZuG73mJZ2AVJS5WYCUsxwUGg69Ne6dD9JLdPaf3nm3T4CnK-dxjcaFr6MgIVnJJXHEpgyqXjEke5bJglUoUzAVSOwqru7AqIKfjOirqA1TKmKJHCAdFj9IkArtJFOO0lKxMuKpkWTJIWRXvIOa0IpQtXq57aLwLh1IbCatMoZUpgkiAMjuouxSbmOodvwlwp3Kxpi0BEeZn0eO_i56gbX1nKI6naGM-XZRnpjvFeWPNXxEs_wM

      by Papadas, Karolos-Konstantinos; Carrigan, Marylyn and Avlonitis, George J.

      Journal Of Business Research, Volume 80, pp. 236 - 246

      Journal Article : Full Text Online

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    3. Examining the Moderating Effects of Green Marketing and Green Psychological (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3bSsQwEA1eHvTFu3gnoC-C1aZpawui6LqrCOsNFXwqaS6soOtld0Hf_A1_wA_zS5xJm10XxCehUGjSkDLTk8lkZg4ha0xzHy740xiTXmgY80SSMo-D-QsTZ7kRNjk5ObkNLi6TWmWAnLpcGAyrdJhogVo9SvSRb8EyFEQB1tXde3r2kDUKT1cdhYYoqRXwhCZKk0EyDJCcgsYPH1RPzy-7Xhefg8qxuKhTymG_D_JmAfLSxax_ZfoBzLxcbWrj5M3N04ZabxahJoXToS8G2xVz_L9PmiBjpYlK9wudmiQDujlFRlwGc2uKzFZ72XHQsYSH1jT5rL6KB8s4QcGupJZnTWBcNS2KJLfoo6E7jV0b7EPrLuF6Z6uxS0VTdZvsgz5opgeAyeYOR2jSSgcsVvS3f71_9L-z38bIB6U36I2472g76DnSXcFaTW20PurhDLmuVa8qx15JBOFJHrO2l-eamxSMJaaw3OF2GMGkQx1Lo3ydR4qLgOdhHABixgmDFmXQDlPxtuEilxGfI9RXMcg7As1MZZhwLUKdJtIIrUMwimUyT9ad9DNZlkdHlo77DLZJqClZT1PmyWq371NRFOTXXktO7FkJDK2sJ_OFv5sXyWiAW3tkq_CXyFD7paOXC8aKlVKr4V4_O6wffQPNtA2_

      by Wu, Wann-Yih; Liao, Ying-Kai and Pham, Thi-That

      Sustainability, Volume 12, Issue 18, p. 7461

      Journal Article : Full Text Online

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    1. Green marketing

      https://find.library.duke.edu/catalog/DUKE001114094

      Jacquelyn A. Ottman.

      Book

      Check Holdings for this item's availability Ford Library, HF5413 .O89 1993 c.1

      cover thumbnail

    2. Green marketing : opportunity for innovation

      https://find.library.duke.edu/catalog/DUKE002443598

      Jacquelyn A. Ottman ; foreword by William K. Reilly.

      Book

      This item is currently Available Ford Library, HF5413 .O89 1998 c.1

      cover thumbnail

    3. Green Marketing : How Green Is It?

      https://find.library.duke.edu/catalog/DUKE007954214

      Java (Firm).

      Book, Video : View Online

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    1. 'We Try Harder' and Other Famous Ad Campaigns by Paula Green - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2017/11/15/try-harder-famous-ad-campaigns-paula-green/

      Photograph of Paula Green from the Paula Green papers at the Rubenstein Library.

    2. Front and Center - Fall 2012, Vol 18, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v18_n1.pdf

      A familiar green marketing strategy is the use of environmental benefits to sell a product.

    3. Front and Center | Duke University Libraries

      https://library.duke.edu/rubenstein/hartman/news-and-events/newsletters

      Hartman Center for Sales, Advertising & Marketing History. All files are  Abobe PDF documents .

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    1. Moses Green papers, 1814-1815.

      https://find.library.duke.edu/catalog/DUKE000894246

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Sec. A Box 55 items1-5 c.1

    2. Paula Green papers, 1940-2013 and undated.

      https://find.library.duke.edu/catalog/DUKE007681522

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    3. A strategic environmental marketing plan for a green building product

      https://find.library.duke.edu/catalog/DUKE008047186

      by Shelley D. Kephart.

      Archival and manuscript material, Book

      This item is currently Available University Archives, GE105 .D854 1996-KEP 

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