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    1. Ad spending booms in war of car insurers; Progressive, Geico campaigns push industry (...)

      by Frazier, Mya

      Advertising Age, Volume 77, Issue 11, p. 4

      Journal Article : Full Text Online

    2. Rhetorical Homology and the Caveman Mythos: An(Other) Way to Ridicule the Aggrieved

      by Winslow, Luke

      Communication Studies, Volume 61, Issue 3, pp. 257 - 271

      Journal Article : Full Text Online

    3. Geico Gecko on the couch-well, on the phone, anyway

      by Wheaton, Ken

      Advertising Age, Volume 77, Issue 25, p. 28

      Journal Article : Full Text Online

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    1. The Oxford handbook of music and advertising

      edited by James Deaville, Siu-Lan Tan, and Ron Rodman.

      Book

      This item is currently Available Music Library, ML3790 .O98 2021 

    2. How to integrate social media into your marketing plan

      Jamie Turner, Reshma Shah.

      Book : View Online

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