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1. https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/halloran_blonde_0 (...)

   https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/halloran_blonde_06_20.pdf

   Halloran – Blonde – 14 He sort of shakes his head at this and offers to get me a cab again but this time I’m committed and when I kiss him I (...)

2. Front and Center - Fall/Winter 1994, Vol 1, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v01-n1.pdf

   Continuing through tl1e summer, the exhibit included advertisements from the Hartman Center featuring Aqua Velva after shave, Crest (...)

3. Front and Center - Winter 2014, Vol 20, No 2

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

   She was a pioneer, perhaps the first person to focus on advertising as an object of study for its social impact rather than for how well a (...)

4. Twenty

   https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/twenty.pdf

   Someone forgot to wipe their toothpaste from the sink. Disgusting. She washes her face then leans into the mirror to do her make-up.

5. "That's Awesome!" - Competitive Strategy - Duke Learning Innovation & Lifetime Education

   https://learninginnovation.duke.edu/blog/2015/04/awesome-competitive-strategy/

   When introducing concepts in game theory, the instructor starts with an example called the toothpaste war, in which he describes a (...)

6. Student Guide: Advertisements and the Study of History - Medicine and Madison Avenue Research Guide

   https://guides.library.duke.edu/c.php?g=586975&p=4054898

   For example, we may safely conclude that advertisements for mouthwash and toothpaste helped educate Americans about the importance of (...)

7. So who gets the money? - Scholarly Communications @ Duke

   https://blogs.library.duke.edu/scholcomm/2010/11/19/so-who-gets-the-money/

   Is it possible that allowing a patent for this product will actually have a social benefit by making the toothpaste more widely (...)

8. Spring Break Travel Tips from Digital Collections - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2014/03/07/spring-break-travel-tips-from-digital-collections/

   West’s Travel Kit , which includes toothpaste and a mini-toothbrush in a “handsome sanitary glass container,” all for just 50 cents.  

9. Student Guide: Student Exercises - Medicine and Madison Avenue Research Guide - LibGuides at Duke Un

   https://guides.library.duke.edu/c.php?g=586975&p=4054904

   Choose a sample of ads for toothpaste, mouthwash and tonics.  How are concerns about health and romance intertwined?  

10. General Collections - Food History at the Rubenstein Library - LibGuides at Duke University

    https://guides.library.duke.edu/food/rubenstein

    There are recipes for desserts, preserves, meat dishes, soups, and dressings, as well as personal hygiene items (toothpaste and (...)