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1. James Buchanan Duke (1856-1925) | Duke University Libraries

   https://library.duke.edu/rubenstein/uarchives/history/articles/james-buchanan-duke

   His primary education, however, was in the family's business—first farming, then the hand manufacture and "drumming" (marketing) of tobacco (...)

2. Front and Center - Summer 2011, Vol 17, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v17_n1.pdf

   Companies like Heinz and Palmolive published children’s stories (like The Story of Peanutville) that positively portrayed their (...)

3. Front and Center - Summer 2014, Vol 20, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n1.pdf

   In 1983, a group at Wunderman, Ricotta & Kline Inc. (WRK) fixed their attention on the “the wraparound” spot, a direct-response (...)

4. Digitization Details: Thunderbolts, Waveforms & Black Magic - Bitstreams: The Digital Collections Bl

   https://blogs.library.duke.edu/bitstreams/2014/06/19/digitization-details-thunderbolts-waveforms-black-magic/

   Due to innovative design, ease of use, and dominance within the video and filmmaking communities, we decided to go with a combination of (...)

5. Timeline - Medicine and Madison Avenue Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=586975&p=4056217

   Consume activist Ralph Nader founds Public Citizen, Inc. 1972: Safety Commission to coordinate and strengthen federal oversight of (...)

6. Pond's - Emergence of Advertising in America Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=494860&p=3386170

   Pond's Scrapbooks Tobacco Advertising EAA: Timeline Toggle Dropdown 1850s - 1870s 1880s - 1890s 1900 - 1909 1910 - (...)

7. Student Guide: Case Studies - Medicine and Madison Avenue Research Guide - LibGuides at Duke Univers

   https://guides.library.duke.edu/c.php?g=586975&p=4054901

   Instead, people sought to get additional vitamins by taking cod liver oil and other tonics (Apple 1996). During these same decades, (...)

8. Suggestions for Classroom Use - Medicine and Madison Avenue Research Guide - LibGuides at Duke Unive

   https://guides.library.duke.edu/c.php?g=586975&p=4054897

   Perspective : identify and articulate the point of view or perspective presented in the ad or supplemental document.  References Apple, (...)

9. 1915-1920 - Emergence of Advertising in America Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=494860&p=3410663

   The first organized advertising campaign directed towards women would not come about until 1927; however, women were pictured in cigarette ads (...)

10. Advertising Ephemera - Emergence of Advertising in America Research Guide - LibGuides at Duke Univer

    https://guides.library.duke.edu/c.php?g=494860&p=3386130

    Pond's Scrapbooks Tobacco Advertising EAA: Timeline Toggle Dropdown 1850s - 1870s 1880s - 1890s 1900 - 1909 1910 - 1914 1915-1920 About (...)