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1. Front and Center - Winter 2013, Vol 19, No 2

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v19_n2.pdf

   A booklet published by the Better Business Bureau in 1935 referred to methods of selling not as scientific strategies of persuasion, (...)

2. https://library.duke.edu/sites/default/files/dul/users/kurt.cumiskey/hiller_nadell_prize_submi (...)

   https://library.duke.edu/sites/default/files/dul/users/kurt.cumiskey/hiller_nadell_prize_submission_materials.pdf

   It is an innovative and compelling technique. We get two stories at once, the “truth” and its revisions.

3. Typography (and the Web) - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2016/07/08/typography-and-the-web/

   Right before Steve Jobs fired the initial shot that would ultimately lead to the demise flash, an additional font replacement (...)

4. 1896-1925 - Advertising Prescriptive Literature - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=498660&p=3414224

   This is a thorough study that broaches both the formal issues of copywriting technique and the broader, psychological implications of (...)

5. Loans and Bonds - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3321249

   This incredible mass selling achievement (for helping to finance the war) has not been matched, before or since.

6. Rubenstein Library Test Kitchen: Goblin Sandwiches (1946) - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2014/10/31/rubenstein-library-test-kitchen-goblin-sandwiches-1946/

   Soon the company began preparing and selling standardized mixes for the machine, and acquired bakeries to produce the donuts.

7. Scholarly Communications @ Duke - Page 19 of 58 - Discussions about the changing world of scholarly

   https://blogs.library.duke.edu/scholcomm/page/19/

   Naming such John and Jane Does is a common technique in file sharing lawsuits and in some of the more notorious copyright “trolling” cases. 

8. The Devil's Tale - Page 59 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

   https://blogs.library.duke.edu/rubenstein/page/59/

   Soon the company began preparing and selling standardized mixes for the machine, and acquired bakeries to produce the donuts.

9. Scholarly Communications @ Duke - Page 22 of 58 - Discussions about the changing world of scholarly

   https://blogs.library.duke.edu/scholcomm/page/22/

   This might be an effective technique, but unless the corresponding author actually has written permission from each co-author,  it (...)

10. The Devil's Tale - Page 5 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

    https://blogs.library.duke.edu/rubenstein/page/5/

    How did you come to the decision to include this material and why did you employ the technique of fictional reenactment for the conclusion?