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    1. Collections | Duke University Libraries

      Marcel (Ket) Richter (1932-2014) Professor at the University of Minnesota, contributions in the areas of consumer preference, (...)

    2. https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/natural_products_ (...)

      All Rights Reserved. 38 I didn’t pick this field for lack of rationality For it has helped me maintain my joviality (To Hadas, Ameena, (...)

    3. 1741: Civic and Legal Discourse · Defiant Bodies: Discourses on Intersex, 1573-2003 · Duke Universit

      This seems to demonstrate a turning point in the discussion of intersex identity, as physicians began to turn away from older, mythologically or (...)

    4. Book Review: The Black Swan

      We tend of overestimate rationality in our lives. In reality, we cannot predict as much as we think we can.

    5. Recommended Holiday Reading on Kindle

      The author of the business bestseller Nudge presents an entertaining view of how economists are deviating from the traditional standard of (...)

    6. And the Winner Is…

      An entertaining view of how economists are deviating from the traditional standard of rationality to study real human behaviors, (...)

    7. 2015 December

      An entertaining view of how economists are deviating from the traditional standard of rationality to study real human behaviors, (...)

    8. Suggestions for Classroom Use - Medicine and Madison Avenue Research Guide - LibGuides at Duke Unive

      Precisely because views of consumers are so intertwined with assumptions about individual rationality and self-realization, the (...)

    9. Look it Up! The Encyclopedia Britannica 11th Edition - Preservation Underground

      Hans Koning writes: “The world of the Eleventh Edition was at the zenith of those ‘encyclopedic’ prerequisites, rationality and (...)

    10. https://sites.fuqua.duke.edu/fordlibrary/page/17/

      An entertaining view of how economists are deviating from the traditional standard of rationality to study real human behaviors, (...)

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