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1. Industry and Company Search - Industry and Company Search - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=1460397&p=10859804

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2. Industry Resources - Strategy 835 - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=398050&p=2706292

   Industry Resources - Strategy 835 - LibGuides at Duke University Skip to Main Content Home LibGuides Strategy 835 Industry (...)

3. Career Resources - Data Technology & Engineering Careers for Industry Research Guide - LibGuides at

   https://guides.library.duke.edu/c.php?g=1460396&p=10859838

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4. Scholarly Sources - Data Technology & Engineering Careers for Industry Research Guide - LibGuides at

   https://guides.library.duke.edu/c.php?g=1460396&p=10860387

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5. Career Resources - Data Technology & Engineering Careers for Industry Research Guide - LibGuides at

   https://guides.library.duke.edu/c.php?g=1460399&p=10967976

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6. Front and Center - Winter 2014, Vol 20, No 2

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

   The J Walter Thompson Company Vertical Files, as well as the American Association of Advertising Agency Records, also provided valuable inside (...)

7. Bibliography of Additional Sources - Medicine and Madison Avenue Research Guide - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=586975&p=4056221

   Medical Science and Medical Industry: The Formation of the American Pharmaceutical Industry  (Baltimore, 1987).

8. Getting Started - Patents - LibGuides at Duke University

   https://guides.library.duke.edu/patent

   Pharmaceutical manufacturers came to embrace the use of both patents and trademarks, establishing two of the key mechanisms that (...)

9. Getting Started - Patents - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289276&p=1929211

   Pharmaceutical manufacturers came to embrace the use of both patents and trademarks, establishing two of the key mechanisms that (...)

10. Student Guide: Student Exercises - Medicine and Madison Avenue Research Guide - LibGuides at Duke Un

    https://guides.library.duke.edu/c.php?g=586975&p=4054904

    Look at examples of "good will" advertising by pharmaceutical companies.  How do these ads represent the American medical profession (...)