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1. Understanding Human Behavior (and how to use that knowledge in business)

   https://sites.fuqua.duke.edu/fordlibrary/2008/03/12/understanding-human-behavior-and-how-to-use-that-knowledge-in-business/

   The Human Nature of Successful Marketing by John Hallward Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by (...)

2. 2008 March

   https://sites.fuqua.duke.edu/fordlibrary/2008/03/

   The Human Nature of Successful Marketing by John Hallward Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by (...)

3. https://sites.fuqua.duke.edu/fordlibrary/page/71/

   https://sites.fuqua.duke.edu/fordlibrary/page/71/

   The Human Nature of Successful Marketing by John Hallward Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by (...)