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1. Book Review: The Myth of the Rational Market

   https://sites.fuqua.duke.edu/fordlibrary/2010/02/11/book-review-the-myth-of-the-rational-market/

   Book Review: The Myth of the Rational Market Ford Library « Breaking Ground in Kunshan New Movies for February » Book Review: The Myth (...)

2. Clarence Holte Advertising Portfolio, 1944 · Race and Ethnicity in Advertising · Duke University Lib

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/clarence-holte-advertising-por

   View the Collection Guide "'The nation-wide Negro market is unexplored." Clarence Holte Advertising Portfolio.

3. The Negro Market in 1956: Five Speeches Delivered at the Third Annual Marketing Clinic, Tennessee A&

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/the-negro-market-in-1956--five

   The Negro Market in 1956. "Negro Market of Operations In a Period of Transition." 1956.

4. "A Study of the Negro Consumer Market," 1965 · Race and Ethnicity in Advertising · Duke University L

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/a-study-of-the-negro-consumer-

   Goodrich Tire Co. in the Negro market, 1960 Roy Eaton papers, 1860-2016 and undated Stuart Elliott Papers, 1875-2014 "A Study of the (...)

5. Proposed Operational Plan for B.F. Goodrich Tire Co. in the Negro market, 1960 · Race and Ethnicity

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/proposed-operational-plan-for-

   Goodrich Tire Co. in the Negro market, 1960 Roy Eaton papers, 1860-2016 and undated Stuart Elliott Papers, 1875-2014 "A Study of the (...)

6. Select Business Databases A-Z - Ford Library

   https://library.fuqua.duke.edu/databases/

   Industry market reports cover 9,000 business segments in market areas as small as a single zip code or as large as the US.

7. Collections · Race and Ethnicity in Advertising · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections

   Folder: “An Analysis of Consumer Advertising to the DC Negro Market. MBA Thesis, NYU 1955." John Benjamin Harris Papers, 1955-1991 and (...)

8. Table 5: Advertising to the Black Consumer - Black Lives in Archives - Rubenstein Library Immersive

   https://guides.library.duke.edu/black-lives-in-archives/advertising-black-consumer

   Analysis of 500 Baltimore Negro Families Compared with 500 White Families Prepared for the Baltimore Afro-American Analysis of 500 Baltimore (...)

9. Celebrating Diversity: 1993-4 Student Newspaper Advertising Competition · Race and Ethnicity in Adve

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/celebrating-diversity--1993-4-

   Goodrich Tire Co. in the Negro market, 1960 Roy Eaton papers, 1860-2016 and undated Stuart Elliott Papers, 1875-2014 "A Study of the (...)

10. Colored Mail Order Corporation of America Records, 1939 · Race and Ethnicity in Advertising · Duke U

    https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/colored-mail-order-corporation

    Goodrich Tire Co. in the Negro market, 1960 Roy Eaton papers, 1860-2016 and undated Stuart Elliott Papers, 1875-2014 "A Study of the (...)