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1. https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/othered.pdf

   https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/othered.pdf

   My Ammi continues counting her beads at 4 am.  One egg, Blue Band margarine and bread.  Blue China Teacups with fading blue  and (...)

2. Meat Box, or, The Price of Butter Holds No Terror for Users of Swift’s Oleomargarine - The Devil's T

   https://blogs.library.duke.edu/rubenstein/2016/02/12/meat-box-or-the-price-of-butter-holds-no-terror-for-users-of-swifts-oleomargarine/

   We basted the box with melted margarine, as per the recipe, before and during cooking.

3. Minority Marketing (Crain Books, 1980) · Race and Ethnicity in Advertising · Duke University Library

   https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections/minority-marketing--1980-

   Of particular interest might be the Mazola margarine commercial campaign, which used a Native American in order to project a more (...)

4. Mad Men Monday, Episode 7 - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2013/05/13/mad-men-monday-episode-7/

   Joseph’s Children’s Aspirin, Fleischmann’s Margarine, Topaz Pantyhose, Mohawk Airlines, gin and tonics, among other things. 

5. Rubenstein Library Test Kitchen: Apple Kuchen - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2014/10/03/rubenstein-library-test-kitchen-apple-kuchen/

   Oleo was a common colloquial term used to refer to margarine, whose full name is oleomargarine.  I admit that I strayed from the recipe (...)

6. The Devil's Tale - Page 45 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

   https://blogs.library.duke.edu/rubenstein/page/45/

   We basted the box with melted margarine, as per the recipe, before and during cooking.

7. Mad Men Monday Tuesday, Episode 9 - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2013/05/28/mad-men-monday-tuesday-episode-9/

   Peggy is encouraged to choose between Ted and Don’s ideas for Fleischmann’s margarine. Megan’s performance as twins is criticized.

8. The Devil's Tale - Page 78 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

   https://blogs.library.duke.edu/rubenstein/page/78/

   Joseph’s Children’s Aspirin, Fleischmann’s Margarine, Topaz Pantyhose, Mohawk Airlines, gin and tonics, among other things. 

9. “The Poetic Inflections of a Voice Addressing a Tribe of Men Besieged by Beasts”: Radio Haiti’s Cult

   https://blogs.library.duke.edu/rubenstein/2016/03/09/the-poetic-inflections-of-a-voice-addressing-a-tribe-of-men-besieged-by-beasts-radio-haitis-cultural-programming/

   It had been used as scratch paper: on one side is a handwritten list of sponsors from the late 1980s (Parkay Margarine, Kraft (...)

10. The Devil's Tale - Page 77 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscript

    https://blogs.library.duke.edu/rubenstein/page/77/

    Peggy is encouraged to choose between Ted and Don’s ideas for Fleischmann’s margarine. Megan’s performance as twins is criticized.