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1. Front and Center, Volume 15, Number 1 (Spring 2009)

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v15_n1.pdf

   One remarkable item included in his collection is a recording of Howard Cossell reading a Listerine label! Kip Pope donated the records (...)

2. Microsoft Word - Ex-californica.docx

   https://library.duke.edu/sites/default/files/dul/users/arianne.hartsellgundy/zhu_sophie_-_ex-californica.pdf

   The peppermint is so sharp that it might as well be branded as Listerine, and when she blinks, she feels a mint-cold mist evaporate (...)

3. Student Guide: Case Studies - Medicine and Madison Avenue Research Guide - LibGuides at Duke Univers

   https://guides.library.duke.edu/c.php?g=586975&p=4054901

   [Editorial],"Listerine and other mouthwashes,"  JAMA  18 April 1931.

4. Student Guide: Advertisements and the Study of History - Medicine and Madison Avenue Research Guide

   https://guides.library.duke.edu/c.php?g=586975&p=4054898

   For example, we may safely conclude that advertisements for mouthwash and toothpaste helped educate Americans about the importance of oral (...)

5. Suggestions for Classroom Use - Medicine and Madison Avenue Research Guide - LibGuides at Duke Unive

   https://guides.library.duke.edu/c.php?g=586975&p=4054897

   The case studies on Fleischmann's Yeast, Listerine, and Scottissue included in MMA (see below) are useful in getting students to move (...)