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1. Front and Center - Summer 203, Vol 9, No 2

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v09_n2.pdf

   Federico’s noted work included ads for Hennessey cognac, IBM, and Woman’s Day magazine among many others.

2. Trent Associates Report - Summer 2002, Vol 10, No 1

   https://library.duke.edu/sites/default/files/rubenstein/history-of-medicine/pdf/trentassociates/vol10n1.pdf

   Bartlett Dr. H. William Gillen IBM Corporation Mr. Josiah C. T. Lucas Dr. Debara L.

3. Front and Center - Fall/Winter 1994, Vol 1, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v01-n1.pdf

   In October EUen joined the other members of the Council on Advertising History in New York. This was the third meeting of the Council, (...)

4. DUCC, TUCC, and the origins of digital computing in North Carolina - Bitstreams: The Digital Collect

   https://blogs.library.duke.edu/bitstreams/2020/04/03/ducc-tucc-and-the-origins-of-digital-computing-in-north-carolina/

   Charles Babbage Institute (OH 222), Center for the History of Information Processing, University of Minnesota, Minneapolis. (...)

5. Design Thinking and Law

   https://dukelawref.blogspot.com/2018/10/design-thinking-and-law.html

   With the growing popularity and curiosity around design thinking, the Tech Hub is hosting a lunch panel on Design Thinking and the Law this (...)

6. The Goodson Blogson

   https://dukelawref.blogspot.com/2018/10/

   IBM has been implementing design thinking into their business model for over a decade and did resear...

7. Changing Technology · The North Carolina Mutual Life Insurance Company · Duke University Library Exh

   https://exhibits.library.duke.edu/exhibits/show/soul_service/at-work/in-the-office/technology

   Mainframe-type equipment. IBM computer equipment with manuals. Employees with adding machines and computer.

8. Super Bowl XIX and the Million Dollar Minute - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2015/01/30/super-bowl-xix-million-dollar-minute/

   IBM ran a 30-second spot over a dozen times featuring a light-hearted Charlie Chaplin impersonator.

9. Collections by Agency - Advertising Agency Records in the Hartman Center - LibGuides at Duke Univers

   https://guides.library.duke.edu/c.php?g=289811&p=1931359

   Major clients represented include AT&&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox. Also includes articles and (...)

10. Mad Men Monday – Season 7, Episode 4 “The Monolith” - The Devil's Tale

    https://blogs.library.duke.edu/rubenstein/2014/05/05/mad-men-monday-season-7-episode-4-the-monolith/

    Last night’s episode featured references to Burger Chef, IBM 360, homemade jelly and gin, among other things.