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1. Bibliography of Additional Sources - Medicine and Madison Avenue Research Guide - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=586975&p=4056221

   Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Business  (Berkeley, 1998). Pope, Daniel.  (...)

2. https://sites.fuqua.duke.edu/fordlibrary/page/42/

   https://sites.fuqua.duke.edu/fordlibrary/page/42/

   Then in 1986, seeking additional growth opportunities, Greenberg raided Drexel Burnham Lambert and launched AIG Financial Products, (...)

3. 2012 February

   https://sites.fuqua.duke.edu/fordlibrary/2012/02/

   Then in 1986, seeking additional growth opportunities, Greenberg raided Drexel Burnham Lambert and launched AIG Financial Products, (...)